Online Engagement Training for Project Safe Trade Staff. Covers the basics of Wordpress and Hootsuite. Part II. Part I is here: http://www.slideshare.net/CommunityBridgeVideo/pst-online-engagement-training-i

1. Project Safe Trade
Online Engagement Training II
20 November 2013

2. Last time we focused on these...
Existing Calpep staff will handle Facebook,
we’ll send them messages to update about
PST
Youtube Videos will be recorded once a
month and posted every other week (and
optimized*)
Youtube Videos will automatically appear on
Google+ Also, strategic messages
Will be used to promote events (January)

3. ...this time, we’ll focus on these
We’ll go over the software used to run both
the Calpep and PST Websites: WORDPRESS
We’ll learn how to control many social
media profiles with one tool: HOOTSUITE
Youtube Videos are posting and appearing
on Google+ (We’re postponing Instagram)
Existing Calpep staff still handle Facebook,
CBV & Calpep staff occasionally add PST info

4. Wordpress

5. WP sites are built from two key parts: Pages
This is a Page called “Home”

6. And Posts
This is a Post about Yeast Infections

7. Posts add content to Pages
Which is listed with other Posts
on the FAQ Page

8. Hands On Exercise

9. For PST - Posts Only

10. Login to the WP website dashboard.
Select “Posts” from the list.
Click “Add New.”
Type up your ideas.
Click “Save Draft” if it’s not ready to go public.
Click “Preview” to check your work.
Click “Publish” and set a date when it is ready.

11. Name your post here: The question
Type your ideas here: The answer

12. Name your post here: The question
Type your ideas here: The answer

13. Don’t forget about tagging
Be Organized
Create Systems
Think Organically
Less is More
Make Connections
Titles Count
(especially for photos on your site)

14. Your Tags are on Page 15
•HIV, AIDS, STD, STI, disease, infection, hepatitis C, HepC
•sex, safe sex, safer sex, risk, protection, condom, abstinence,
monogamy, polygamy, communication, honesty
•sex, sexual, sexuality, hetero, heterosexual, homo, homosexual,
bi, bisexual, same sex, partner, spectrum, men who have sex
with men, MSM, trade, closet
•PEP, post exposure prophylaxis, PrEP, pre exposure prophylaxis,
truvada
•alcohol, drinking, drugs, abuse, abusing, addiction, responsible,
responsibility, risk reduction, harm reduction

15. Type your ideas here: The answer

16. You can do more...but not today!

17. On to Hootsuite

18. Hootsuite
Make your own Hootsuite
for free (up to 5 profiles)
Lets you review all your
engagement in one place
Lets you write once to post
to many places
Lets you schedule posts FOR
APPROVAL by CalPep staff

19. Hootsuite Main Dashboard

20. Build columns for reading
Twitter Columns
Feed Columns

21. Bulk & Pre-Schedule Messages

22. Engagement is Key
People don’t like to be lectured to
How can you create conversation?
Ask people to tag themselves/their posts when they engage
Sharing is Caring
Connect people to real world events when you can
Pre/During/Post events counts

23. Hootsuite Main Dashboard

24. Track Followers/Following

25. Analytics

26. One last thing...the Hootlet
An extension for your browser.
Lets you schedule from anywhere.

27. Project Safe Trade
Online Engagement Training II
20 November 2013