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Photos, Videos, and SEO

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Search Engine Optimization basics for including photos and videos in your online presence.

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Photos, Videos, and SEO

  1. 1. Photos, Videos & SEO@June 5 & 25, 2012Wednesday, May 1, 13
  2. 2. Audience Poll๏ How many of you have worked with video before?๏ Have you uploaded video online before today? Photos? Documents?๏ How many hours do you spend on Facebook each week ?๏ 2 • 6 • 10 or more • none๏ Have you shared video clips on Twitter, Facebook, or other Social Media?(Either your clips or video by other people.)๏ How many hours do you watch video (on tv or the internet) each week?๏ 2 • 6 • 10 or more • noneWednesday, May 1, 13
  3. 3. BTW...Video is just a series of stillsLook for patternsWednesday, May 1, 13
  4. 4. Photos OnlineWednesday, May 1, 13
  5. 5. Why Flickr MattersWednesday, May 1, 13
  6. 6. Smart TaggingBe OrganizedCreate SystemsThink OrganicallyLess is MoreMake ConnectionsTitles Count(especially for photos on your site)Wednesday, May 1, 13
  7. 7. Where else are your Photos?Wednesday, May 1, 13
  8. 8. Video OnlineWednesday, May 1, 13
  9. 9. Why YouTube MattersWednesday, May 1, 13
  10. 10. Embedding VideosWednesday, May 1, 13
  11. 11. Publicizing Your VideosWednesday, May 1, 13
  12. 12. Viral Videos vs. EngagementWednesday, May 1, 13
  13. 13. ๏ Are Short๏ Appeal to Women๏ Have an EmotionalAppeal๏ Surprise YouInfectious VideosWednesday, May 1, 13
  14. 14. Analytics - Who’s Watching?Wednesday, May 1, 13
  15. 15. Other Social MediaAndMore!Wednesday, May 1, 13
  16. 16. These Embed Too!!!Wednesday, May 1, 13
  17. 17. No Need to Fear the Code<a href="http://www.kickstarter.com/projects/2109925667/west-oakland-stories?ref=city">West Oakland Stories</a><iframe frameborder="0" height="380px" src="http://www.kickstarter.com/projects/2109925667/west-oakland-stories/widget/card.html" width="220px"></iframe><script src="http://widgets.unitedstatesartists.org/js/widget.js"></script><script>new UnitedStatesArtists.Widget({project: turning_rumi_singing_verses_of_love_unity_and_freedom,version: 2}).render();Wednesday, May 1, 13
  18. 18. Advanced Lesson: Remix CultureWednesday, May 1, 13
  19. 19. To Review:Uncle Kwan says...๏ 60% of all searches are on Google๏ Google algorithms are secret (and alwayschanging) but they do have a tutorial*๏ 80% of people click on the top 3 results๏ Google bots troll the web and favor newcontent (like updated photos and videos)๏ Google bots also like the connections fromother sites to your site including socialmediaWednesday, May 1, 13
  20. 20. Photos, Videos & SEO@June 5 & 29, 2012Wednesday, May 1, 13

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