Transform conference 2010 - Fred Burt presentation

1. 1
“How simple can it be?”
Fred Burt
21st October, 2010
fburt@siegelgale.com

2. The world is increasingly complex

3. Complexity is costly
+ Typical knowledge workers:
– Check email >50 times a day
– Check IM >70 times a day
– Visit 40+ websites a day
+ This represents $650 billion in lost productivity due to
“information pollution”
Source: RescueTime/Basex research, Wall Street Journal Online, June 16, 2008

4. 44
Source: “Simplicity Survey”, Siegel+Gale, January 2009,
1,214 U.S. respondents (Homeowners & Investors age 25+)
75% agree that “complexity and lack
of understanding has played a
significant role in the current
financial crisis.”
Complexity is dangerous

5. Many brands agree with us

6. Many brands agree with us

7. Many brands agree with us

8. Many brands agree with us

9. 9
SIMPLE BRANDS WIN

10. Simplicity Index 2010
+ Quantitative study in 6 countries with 6,000 respondents
across multiple sectors
– Is life more complicated?
– Which brands are doing a good/bad job?
– How much does this ‘simplicity gap’ cost?
+ COMING SOON!
10

11. 11
GOOD NEWS:
THE FUTUE IS BRIGHT
Life gets simpler as you get older

12. 12
MONEY CAN’T BUY YOU
SIMPLICITY
Life is more complicated if you are
wealthy

13. 13
THE USUAL SUSPECTS?
Financial services come in last, but
utilities, broadband and train travel
score poorly too

14. 14
IS SIMPLICITY RELEVANT
TO THE PUBLIC SECTOR?

15. HMRC
15
Our vision: we will close the tax gap,
our customers will feel that the tax
system is simple for them and even-
handed, and we will be seen as a highly
professional and efficient organisation

16. OTS
16

17. 17
Thanks
Fred Burt
21st October, 2010
fburt@siegelgale.com