CommonKindness Sample Metrics Report 07102014

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CommonKindness Sample Metrics Report 07102014

  1. 1. Coupon  Metrics  Report     and  Analysis   (ADD BRAND LOGO)
  2. 2. •  Generate  Sales  for  your  brand   •  Promote  your  brand  coupon  to  ideal  target  audience  for  free   •  Provide  access  to  a  unique  audience  -­‐  “influencers”  ac;ve  in  their  family,     community  and  with  non-­‐profits.     •  No  charge  un;l  a  sale/redemp;on  takes  place   •  Support  your  customers  favorite  non-­‐profits     •  Provide  pla=orm  for  building  rela>onship  with  your  customers:   •  Customers  buy  Brand’s  products  using  your  coupon   •  Brand  supports  their  customers'  favorite  non-­‐profit  (through  your  CommonKindness   coupon)     •  Retarget/Email  your  customers:   •  Re-­‐communicate  to  those  who  printed  but  did  not  redeem,  to     generate  addi;onal  sales   •  Re-­‐target  those  who  redeemed,  with  a  different  coupon   •  Build  valuable  consumer  base  for  your  brand   CommonKindness Objectives
  3. 3. Coupon  ID   Brand   Face  Value   Campaign  Dates   Print   Frequency   Velocity     Determined  by  brand  awareness,   distribu;on  &  purchasing  frequency   xxxx   Product  1   $1.00   Run  Dates   (#  Days  live)   1/day   High   xxxx   Product  2   $1.00   Run  Dates   (#  Days  live)   1/day   Medium   xxxx   Product  3   $1.00   Run  Dates   (#  Days  live)   1/day   High   xxxx   Product  4   $1.00   Run  Dates   (#  Days  live)   1/day   Medium   Coupons included in this Report
  4. 4. Coupon Metric Highlights Highlights | Analytics Details | Application  24.4%     Redemp;on  Rate   across  all  coupons/ Brands   Top  Performing     4  million  +     FREE  media  impressions   delivered  through   CommonKindness  website,   membership  base  &     external  channels   State/DMA   Prints  =  New  Jersey   Redemp;ons  =  Florida     Top  Non-­‐Profits   Selected  by  Your     Customers   •   American  Cancer  Society   •   CHC  Learning  Center   •   Boys  &  Girls  Clubs  of  Green  County   •   The  SOLD  Project   •   PAWS  Atlanta   •   Na;onal  Organiza;on  for  Women   •   Na;onal  Diaper  Bank  Network   •   American  Red  Cross   •   Wounded  Warriors   •   4-­‐H  Club  &  Affiliate  Organiza;on  
  5. 5. Coupon Campaign Statistics Highlights | Analytics Details | Application    Prints  delivered:  268,348      Redemp;ons  delivered:  53,669      Redemp;on  rate  average:  24.4%      Units  sold:  65,476      Average  4.2  prints/person  for  overall  campaign      Funds  generated  for  Non-­‐Profits:    $3,273.80 Coupon  ID   Prints   Redemp>ons   Redemp>on  Rate   Units  Sold   xxxx   67,087   10,063   15  %   10,063   xxxx   67,087   10,063   15  %   10,063   xxxx   67,087   10,063   15  %   10,063   xxxx   67,087   10,063   15  %   10,063  
  6. 6. Value-Added Promotion (Where  applicable)   Homepage  placement  (descrip;on   of  placement,  #  impressions  and   image/screenshot)   Member  Emails  (descrip;on  of   placement,  #  impressions  and   image/screenshot)   External  Email  Marke>ng   (descrip;on  of  placement,  #   impressions  and  image/screenshot)   Social  Media   (descrip;on  of  placement,  #   impressions  and  image/screenshot.   Number  of  shares  for  each  coupon)   Highlights | Analytics Details | Application
  7. 7. Consumer Profile Gender   (%)   Age   Range   (%)   Top  10     Zip  Codes   Prints Redemptions Highlights | Analytics Details | Application From  total  of  “X”  no  of  zip  codes  From  total  of  “X”  no  of  zip  codes  
  8. 8. Top 10 Performing Zip Codes (Enter  Top  10  Performing  Zip   Codes  for  Redemp>ons)   (Enter  Top  10  Performing  Zip  Codes   for  Prints)   Redemptions Prints Highlights | Analytics Details | Application
  9. 9. Statistics for Top Zip Codes Household   Income   (Avg.  by  zip  code)   Educa;on   Bachelor  Degree   or  higher     (%  by  zip  code)   Children   Households  with   children  under  18   (% by zip code) Sta>s>cs  derived  from  the  top  ten  performing  zip  codes,  United  States  Census  Bureau,  Census  2010   Prints Redemptions Highlights | Analytics Details | Application
  10. 10. Non-Profits Selected by Customers Top  5  Categories   •   (List  of  Organiza;ons)   Top 10 Non-Profits •   (List  of  Organiza;ons)   Top  5  Categories   •   (List  of  Organiza;ons)   Top  10  Non-­‐Profits   •     (List  of  Organiza;ons)   Redemptions Prints Highlights | Analytics Details | Application
  11. 11. Retailers Top  10  Retailers  Where  Your  Coupons  Were  Redeemed   These Top 10 Retailers represent total of X (#) of redemptions Highlights | Analytics Details | Application
  12. 12. Upcoming Opportunities Highlights | Analytics Details | Application (Enter  sugges>ons  and  learning's  from  campaigns  to  date  and  data  in  this  report)  

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