Twitter Winners: 10 pr agency twitter accounts to follow

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Twitter is one of those things. You either get it or you don’t. It’s a fast moving channel and the agencies we like best use their Twitter accounts for far more than as mere marketing megaphones. They …

Twitter is one of those things. You either get it or you don’t. It’s a fast moving channel and the agencies we like best use their Twitter accounts for far more than as mere marketing megaphones. They actually use them to engage.

We focused on fun, we focused on engagement, and we focused on innovative, personalized usage of the tool. We discovered that while many firms may have achieved top rankings by revenue, they haven’t yet racked up big numbers on Twitter. But you know us: We believe that numbers aren’t everything. Follow us now to see which picks got the thumbs up!

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  • 1. TWITTER WINNERS: 10 PR Agency Twitter Accounts to FollowTwitter is one of those things. You either get it or you don’t. It’s a fast-movingchannel and the agencies we like best use their Twitter accounts for far more thanmere marketing megaphones. They actually use them to engage.We started our research by reviewing which of the top independent PR firms asranked by O’Dwyer’s were going the extra mile with Twitter. We then used our ownSysomos MAP social media monitoring tool to track some of the online conversationaround these firms and in their Twitter streams.We focused on fun, we focused on engagement, and we focused on innovative,personalized usage of the tool. We discovered that while many firms may haveachieved top rankings by revenue, they haven’t yet racked up big numbers onTwitter. But you know us: We believe that numbers aren’t everything. Follow us nowto see which picks got the thumbs up!
  • 2. 1. MWW Group Tweeting Like an Icon We liked MWW Group’s Twitter stream because of its varied topics. They mention employee promotions, activities, and job openings at the company on a regular basis. Consumer lifestyle is one of the firm’s major service sectors—so it Tweets often about food, movies, entertainment, and more. Put simply: MWW Tweets its values and character, and it shows. MWW gets points for prominently featuring social media icons and participation on its website home page. Although that seems obvious, it’s not. Several of the top agencies were passed over here simply because they have not yet incorporated Twitter into their home pages. We confess that surprises us, but we have to report what we see—and we clearly see that MWW leads the way. TWITTER WINNERS:10 PR Agency Twitter Accounts to Follow
  • 3. 2. Schwartz MSL Because Listening Matters We like Schwartz MSL’s savvy use of other people’s mentions about the firm. They clearly are using a listening tool, have connected all their company profiles, and are sure to retweet mentions of their firm the moment they occur. Like many of the agencies here, Schwartz MSL has multiple company accounts and those are also actively retweeted. They are noticing who is talking about them, and it contributes to a sense of engagement. The other stand-out feature of Schwartz MSL’s Twitter stream is that it regularly features clients. They retweet client tweets and feature them in Twitter shout- outs. It’s a sure way to get your clients noticed for what they do. Kudos to Schwartz MSL for walking the walk! TWITTER WINNERS:10 PR Agency Twitter Accounts to Follow
  • 4. 3. Regan Communications Hashtags and Photos Galore Regan Communications has it going on. Its homepage prominently features social media profiles and fun, splashy photos of glitzy gatherings and candid conversations with clients, influencers and others. Fun is written all over their approach and their Twitter account is no exception. Regan is also skillful at using hashtags in their tweets. They actively participate in #FF, known as FollowFriday, in which you list other people you recommend to follow on Fridays. They are also participating in #SMW (Social Media Week) and they are doing it with flair and creativity. Their stream is full of lively pictures, amusing videos and banter. For communicating with personality and engagement, we give Regan a gold star. TWITTER WINNERS:10 PR Agency Twitter Accounts to Follow
  • 5. 4. TaylorFocused on Sharing Original Content The Twitter streams we find in our research are often packed with third party resource links. We admit this is a viable strategy because many professionals turn to agencies to be a resource hub for industry news. It’s not the way to really build your unique reputation, in our opinion, but we have to confess that it works to build some awareness. Taylor delivers original content with multi- author blog posts listed as featured, prominent content on its company website. These original blog posts are conversational and focused on tying mainstream news to PR. These posts are also the centerpiece of Taylor’s Twitter stream, and that deserves a mention. TWITTER WINNERS: 10 PR Agency Twitter Accounts to Follow
  • 6. 5. Padilla Speer Beardsley A Fun Place to Work The first thing you’ll notice about PSB’s Twitter page is that it’s new. For a top firm, it doesn’t have many followers. We get that. The truth is many agencies are just now integrating Twitter. Everyone starts somewhere, and for us, Padilla is starting by focusing on the right things with its approach. Padilla features its workplace culture in its social media. The firm enjoys Fit Fridays, a time when employees wear their sneakers, take walking breaks, share fresh fruit, etc. The firm also frequently retweets employees’ personal comments. It’s unbuttoned, it’s fun, and it makes you want to work there. That kind of engagement is what social media is all about and we like it! TWITTER WINNERS:10 PR Agency Twitter Accounts to Follow
  • 7. 6. Coyne PR A Twist to a Reliable Favorite Coyne had us at #Hotsheet. Unlike many firms that pump out third party links just to fill up their streams, Coyne PR has taken it one stellar step further. We really like the twist they’ve given a reliable social content technique, so we’re adding them to our favorites list. The Hotsheet is a newsletter collection of the week’s “coolest campaigns.” Coyne tweets out its Hotsheet as Twitter content. It goes further by listing the people they feature, specifically posting the Twitter @ ID of the companies they mention in the tweet with the Hotsheet link. This is a smart approach and it has earned a loyal following, including us! TWITTER WINNERS:10 PR Agency Twitter Accounts to Follow
  • 8. 7. APCO Worldwide Politics, PR and the World APCO caught our attention with its diversity and global focus. It employs all the standard techniques that other agencies do. The firm Tweets about its latest blog posts, features clients, and often shares third party resource links. It even does well at mentioning employees and other connected people. But here’s where they step it up a bit. Many of the agencies have a global presence, yet most don’t particularly focus on that. They tend to cluster their content around the home office. APCO, however, talks about global issues in its social stream. Its leader, Margery Kraus, is involved in global women’s issues and the company’s social content reflects rich diversity. We think that’s a win. TWITTER WINNERS:10 PR Agency Twitter Accounts to Follow
  • 9. 8. Waggener Edstrom Going Places Waggener Edstrom’s Twitter stream comes in with more followers than some of the others we’ve profiled here. The firm has been at it for a while. It’s certainly going places, with 5k+ followers and counting. That’s a good showing, especially when compared to many agencies we saw with fewer than 1K followers, or worse, no Twitter presence at all. Waggener takes followers to plenty of interesting places via its Twitter stream. It took us to Davos, to multiple industry specific conferences and soon … it will take us to SXSW. Its Tweets cite where they are going before they go, and provide plenty of onsite commentary once they’re there. Incorporating the physical into the virtual worlds is a clever trick and Waggener does it well. TWITTER WINNERS:10 PR Agency Twitter Accounts to Follow
  • 10. 9. Text 100 Pleasantly Enthusiastic It’s easy to get hyperbolic and slip into marketing speak online. After all, we’re used to helping shape messages that feature clients in the best light. So it can sometimes be a challenge to turn off that habit. Social media has tempered this impulse, as most people don’t want to be marketed to as much as they want to converse. Enter Text 100 as a pleasantly enthusiastic alternative. Text 100 uses cheerful phrases like “loves,” “great,” and “awesome quote” often. Its Twitter stream feels fresh, light, and happy, but is still business focused. Our first foray into the firm’s social media left us feeling glad to have visited, especially when we started reading the posts and articles it was Tweeting. Great content! TWITTER WINNERS:10 PR Agency Twitter Accounts to Follow
  • 11. 10. WCG Wandering Outside the Box We flagged WCG because of the focus it gives the various disciplines within online marketing. The firm discusses SEO, content curation, analytics and tracking, and much more. It Retweets other people’s points of view, and frequently features niche subject matter experts. Letting experts have a voice is a big part of creating a community and it’s tempting to want to take credit. WCG does a good job giving credit where credit is due. WCG reaches out across industries to feature a variety of people in its stream. What’s more, it spotlights experts in hashtag conversations, with keyword searches, and more. This takes a sharp eye and generous attitude, and WCG has this in spades. TWITTER WINNERS:10 PR Agency Twitter Accounts to Follow
  • 12. TWITTER WINNERS: 10 PR Agency Twitter Accounts to FollowWe Mean It – Numbers Aren’t EverythingWe recognize that we have featured some larger agencies that happen to havesmaller followings here. And while we welcome comments and criticism aboutthis, we do have method to our madness. And, yes, we do recognize that there issome truth in the idea that numbers can gauge effectiveness and value. At ourcore, though, we know that numbers really don’t tell the whole story.We stand by these choices as stellar examples of a variety of great social mediatechniques and implementation. We hope that you take a look at how thesecompanies are doing social media so that you can begin to incorporate some oftheir best practices in engagement, outreach, content creation, and social mediamarketing. The numbers come when you do it right. Go forth and do it right!To read all the Pulses and other Slideshare.net presentations, click here.
  • 13. TWITTER WINNERS: 10 PR Agency Twitter Accounts to Follow Next on “The Pulse”: 10 Favorite Mobile Apps for Marcom and PR Pros THE PULSE: Delivering shareable and shareworthy content with a twistso integrated marketing and communications professionals can work smarter, succeed and enjoy. BROUGHT TO YOU BY www.marketwire.com www.sysomos.com Follow us on Twitter: @Marketwire, @Sysomos www.commpro.biz Follow us on Twitter: @Commprobiz www.smartwomanguides.com Follow us on Twitter: @smartwoman