Spalace Wellness Center
Hilton, Spain

CMH – IEMI
MBA2 B
Veronica Valenzuela
Chun Wai KWAN, Cliff

Spalace Wellness Center...
Target audience
• Hotel guests
• People in the neighborhood (with smart phone)
Promotions
• By downloading the spa application, guests will be
received a welcome healthy drink (everyone)
• For the hote...
Why select these offers?
• To increase the number of application downloads
• To attract customers to come to the spa
• To ...
Social platforms used:
• Spa’s own application

• Social media platforms like
Facebook, Twitter, Pinterest, Instragram, et...
How to localize the offer?
• Using GPS to show the local proximity
• To get the offer, guests need to show it from their m...
Getting local users to share the
offer
• Guests show their experience of visiting the spa on the social
media will receive...
Infographic of SoLoMo
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Solomo on Spalace Wellness Centre Hilton Spain

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Solomo on Spalace Wellness Centre Hilton Spain

  1. 1. Spalace Wellness Center Hilton, Spain CMH – IEMI MBA2 B Veronica Valenzuela Chun Wai KWAN, Cliff Spalace Wellness Center is located at the Buenavista Palace gardens in Toledo, Spain and is a member of the Hilton Family of Spas collection. http://hiltonworldwide1.hilton.com/en_US/ww/spa/property/Spalace-WellnessCenter/propertyHome.do?spaId=11384
  2. 2. Target audience • Hotel guests • People in the neighborhood (with smart phone)
  3. 3. Promotions • By downloading the spa application, guests will be received a welcome healthy drink (everyone) • For the hotel guests, if stay more than 3 nights (consecutive or separate) will receive a 30% in any spa treatment. • For the local community, after checking in two times in the spa, they will receive a free 30 minutes head massage. • Any guest shows their experience on the social media will receive 10 % discount for the next visit.
  4. 4. Why select these offers? • To increase the number of application downloads • To attract customers to come to the spa • To gain loyalty • To promote the spa • To increase business (revenue) • To promote the hotel • To increase the hotel stay
  5. 5. Social platforms used: • Spa’s own application • Social media platforms like Facebook, Twitter, Pinterest, Instragram, etc., • Foursquare application
  6. 6. How to localize the offer? • Using GPS to show the local proximity • To get the offer, guests need to show it from their mobile in person • Rewarding the number of check-ins
  7. 7. Getting local users to share the offer • Guests show their experience of visiting the spa on the social media will receive 10 % discount for the next visit. • Local application will allow guests to write views and then share the post on the mentioned social media. • Using the hashtag #SpalaceWellnessCenter in the social media to connect private post to the pages of the spa on social media.
  8. 8. Infographic of SoLoMo

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