Advanced analytics are valuable tools that can help businesses of all sizes make faster, smarter decisions to ensure innovative business models.

1. Leveraging The Benefits Of Advanced Social Analytics
Social media monitoring and networking is no more an option today, rather it is a necessity for any forward
thinking company/brand that wants to strengthen its base in the market. Apart from getting connected to your
online audience, social media monitoring helps companies to stay tuned about market updates, new product
trends, customer feedback and preferences and many other essential inputs that helps in branding and marketing
strategies.
Much as everyone think that social media monitoring is easy, in reality it is only easy when you make use of the
correct social analytics. The main objective behind social media monitoring is to connect with the audience and
establish a deeper connection with them. This helps the brands to stay in the top recall value of the customers.
Today enterprises are concentrating more on the quantitative analysis and analytics tools that help them to
enhance and improve. The appropriate data can offer actionable insights and the required social intelligence that
helps companies to know what works for their online campaign and what is not. However, most companies today
find it a challenge to select the appropriate social media analytics tools.
Today eminent solution providers specializing in social analytics have come up with advanced social media
analytics tools that offer actionable and perceptive user insights that allows an organization to make necessary
modifications in the business and online strategies. This apart, the perceptive insights are offered in real time that
assists the end users to attain quicker, smarter and better operational decisions and establish automated business
procedures. Innovative advanced analytics offer you the following benefits:
 Assess the data in real-time across all social, mobile and web platforms that enable the game
developers and social commerce enterprises to enhance consumer engagement, acquisition and
monetization campaigns in an end-to-end basis
 Helps organization’s to modernize their capacity to capture broad data, discover meaningful insights
and close the loop with automated responses. All this takes place in real time.
 Assists companies to keep a track of user behavior in real-time and get instant feedback on what is
working versus what is not successfully working
 Makes use of a visualization interface that assists you to truly understand business performance to
make smarter business and operating decisions
With social media platforms such as Twitter and Facebook every corporate brand today has a social profile making
its social presence strong. Advanced social analytics help companies to carry the same in a seamless and efficient
manner.
Learn more about : Facebook Analytics