1. “Making the beauty aspect of society available to all”
EXCLUSIVE ACCESS

2. ORIGINS
Niche market, Personal reasons, Disabled members of society
Noticeable difficulty in finding accessible hair salons/ beauty salons/
Spas
Noticeable difficulty in finding accessible beauty retailers
Absence of social aspect eg: All important gossip in hairdressers

3. An exclusive club/group
WHAT IS EXCLUSIVE ACCESS?
Also creates a social event to promote the social aspect of the society
The events are held in hotels and hold all your fully accessible beauty requirements
For a monthly membership fee, Members get access to monthly beauty events
Managed through a Website
An exclusive club/group for disabled members of society

4. FACEBOOK PAGE

5. WEBSITE

6. THE EVENTS

7. 18 – 60 year old
women who
experience mobility
difficulties
Miss out on
essential beauty
activities
Gap in the market –
no other company
offers this exclusive
service
TARGET MARKET

8. Michael
Hickey – Irish
Wheelchair
Association
board member
Enable Ireland
Focus Group
Facebook
feedback –
nearly 200
likes
Positive replies
from potential
beauty
suppliers
PRIMARY RESEARCH

9. 1.Little start up costs –
no employee costs
2.Revenues from
monthly membership fee
Expenses: website
development, domain
name and event locations
FINANCE

10. THANK YOU FOR LISTENING