Integrator Brightens Online Shopwindowwith WebCollageCisco co-marketing offering helps French Avant Garde partnerwin new SMB customers.Customer Name: Woopeo Business ImpactIndustry: ICT • Competitive edge sharpened by instant updatesLocation: Champigny-sur-Marne, France • Enhanced website content draws in new customersNumber of Employees: 6 • Professional partnership with Cisco reinforced Case StudyBusiness Challenge “Our website has two main functions: first, to help us findWoopeo is a small, thriving Cisco Select Partner based at new customers; and second, to reinforce our image for “WebCollage allows us to have an extendedChampigny-sur-Marne, on the outskirts of Paris, with annual existing customers,” says company manager Serge Lerfel. website at lower cost and to offer better “It’s a technological and a commercial shopwindow. Yet coverage of relevant Cisco products withoutrevenues of about €500,000. It employs six principal staff, keeping it up-to-date was a problem. We lacked resourcesincluding three systems engineers and three account to modify the site regularly and didn’t always have time to having to do it all ourselves. And it creates amanagers. Established in 2007, the firm prides itself on more interesting and credible image of our do it. Intervals were variable, but we were only makingoffering a dedicated, personalized approach as a key changes probably two or three times a year.” company to our clients.”business differentiator. These issues meant that the website did not play as much of Serge LerfelThe firm offers network design, installation, and maintenance, a part in the firm’s commercial and marketing development as Company Manager, Woopeospecializing in voice over IP (VoIP) telephony solutions, to a Lerfel would have liked. Research has shown that a majorityvaried small and medium-sized (SMB) customer base. Its of small businesses use the web to help them in theircustomers generally have between 5 and 200 employees research and procurement process, and digital marketing, Solution and Resultsand range across several sectors, from industrial facilities to such as email, banner ads, organic web search, and so on,medical manufacturers and pharmaceutical labs. Cisco® WebCollage is designed specifically for Cisco channel enhances reach.Like many smaller integrators, Woopeo needs to rely on its partners selling Cisco Small Business products. It is part of Woopeo wanted a compelling and cost-effective solution to the Cisco co-marketing offering, under which partners arewebsite to communicate its IT skills and service offerings improve its website. It was vital to bringing in new business, entitled to 50 percent funding of their co-marketing costs.effectively to prospective customers, and also to give existing and as a complement to Woopeo’s emphasis on close Avant Garde partners can also draw on the support of acustomers the ongoing assurance of a professional approach customer relationships to strengthen its links with existing dedicated Cisco client manager to help them design andby highlighting new products and solutions of special interest customers by offering them added value. “We’re not just execute marketing plans. Co-marketing with Cisco is oneto SMBs. Yet because of its relatively small size, both the selling products; we’re providing a dedicated service to each of the five pillars supporting the Avant Garde program andtime and the resources to devote to website maintenance customer,” Lerfel says. includes WebCollage.and development were limited.