Your SlideShare is downloading. ×
Femme Den: Where Do We Go From Here?
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Femme Den: Where Do We Go From Here?

11,873
views

Published on

This is a slidecast of Femme Den: Where Do We Go From Here?, a presentation at the Contemporary Arts Center. The CAC asked Femme Den Co-founder, Erica Eden, and Senior Design Strategist Nathaniel …

This is a slidecast of Femme Den: Where Do We Go From Here?, a presentation at the Contemporary Arts Center. The CAC asked Femme Den Co-founder, Erica Eden, and Senior Design Strategist Nathaniel Giraitis what's next for the superstar design group. They talked about the core of Femme Den’s approach, how it’s evolving and how this revolutionary design group influences the sex game.

The Femme Den has been pushing the design industry to think about sex and gender. As a result, the Femme Den and the studio that houses them (Smart Design) work with major brands such as Nike to reconsider how they design products for both male and female consumers.

'Where Do We Go From Here?' is a speaker series inviting global
game-changers to the Contemporary Arts Center to answer one question: Where do we go from here? There are no other rules. Each one is different and each one gets you thinking. This is what contemporary art can do. This is where the curious come out to play.

Open to the Public. FREE with CAC admission

Dhani Jones: November 19, 2010
Andrew Maynard: December 11, 2010
Femme Den: January 24, 2010
Michael Edson: March 7, 2010
Paul Polak: TBD

Published in: Design

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
11,873
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
15
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. contemporaryartscenter . org where the curious come to play
  • 2. Femme Den: Where Do We Go From Here? January 24, 2011
  • 3. Femme Den Co-founder, Erica Eden Senior Design Strategist, Nate Giraitis
  • 4. “ Design is about people, not things”
  • 5.  
  • 6.  
  • 7.  
  • 8.  
  • 9.  
  • 10.  
  • 11.  
  • 12.  
  • 13.  
  • 14.  
  • 15. 60 years later…
  • 16.  
  • 17.  
  • 18.  
  • 19. Today 1940s 1950s 1960s and 1970s Early 1900s Women have evolved, products have not kept up 1980s and 1990s
  • 20. Industrial Design originated from a male point of view % 15
  • 21. Women are the world’s largest opportunity Source: Harvard Business Review – September 2009 Women spend $20 T annually China $5 T India $1 T
  • 22. of women said they thought CE manufacturers had them in mind when developing products. - Consumer Electronics Association (CEA) 2004 % 1
  • 23. Save good women from bad design
  • 24. Femme Den case study: Endura Scrubs
  • 25. Femme Den case study: Nike Imara watch
  • 26.  
  • 27.  
  • 28. What’s Next?
  • 29.  
  • 30. The market wasn’t under-served… It was presumed-to-be-served .
  • 31. It’s about designing for people who aren’t you
  • 32. We are wired to be empathetic
  • 33.  
  • 34.  
  • 35. Who else is presumed-to-be-served?
      • Height, English as a second language, Low income, Education, Religion, Dexterity, Cross culture, Sub-culture, Generation gaps, Overweight, Strength, Tween, Ability, Elderly, Wellness, Illness, Nationality, Region, Personality,
  • 36. LG designs for culture & religion
  • 37. LG designs for culture & religion
  • 38. Smart Design case study: Designing for mass market
  • 39. Smart Design case study: Designing for mass market
  • 40. Smart Design case study: Designing for mass market
  • 41. Smart Design case study: Designing for sub-culture
  • 42. Smart Design case study: Designing for sub-culture
  • 43. Smart Design case study: Designing for sub-culture
  • 44. Smart Design case study: Designing for sub-culture
  • 45. Smart Design case study: Designing for ability
  • 46. Smart Design case study: Designing for ability
  • 47. [pill sorter] Smart Design case study: Designing for ability Realization: need an emotional/mental solution that makes them feel confident and in control (that happens to be ergonomic)
  • 48. Can you empathize?
  • 49. Put yourself in other people's shoes Consider a value system that isn’t your own Relate to someone you don’t understand
  • 50. THANK YOU!
  • 51. contemporaryartscenter . org Where Do We Go From Here? This speaker series invites global game-changers to answer one question: Where do we go from here? There are no other rules. Each one is different, each one gets you thinking. This is what contemporary art can do. This is where the curious come out to play. Dhani Jones Nov 19, 2010 Andrew Maynard Dec 11, 2010 Femme Den Jan 24, 2011 Michael Edson Mar 7, 2011 Paul Polak TBD

×