Goldman Sachs produced an Equity Research Report on LinkedIn's Sales Navigator titles - ‘Exploring the Sales Navigator opportunity with early adopters’. Goldman Sachs said the following: “Sales Navigator is a premium social selling tool that LinkedIn provides to sales professionals allowing them to quickly find, qualify, and create new leads, while allowing sales management to accelerate the social selling capabilities within a sales organization. It enables salespeople and business development professionals to tap their relationships across first, second, and third degrees and “turn cold calls into warm prospects,” as well as collaborate with other professionals within their organization to effectively and efficiently deepen their relationships with existing clients. Subscribers have the ability to navigate their network to reach key decision-makers within target organizations more directly by leveraging the power of LinkedIn’s database of over 259 million professional profiles and their connections both within their individual and corporate networks”. “Sales Navigator is a premium social selling tool that LinkedIn provides to sales professionals allowing them to quickly find, qualify, and create new leads, while allowing sales management to accelerate the social selling capabilities within a sales organization.” – Goldman Sachs

1. LinkedIn Sales Solutions
Industry & Analyst Mentions
Fall 2013
LinkedIn Confidential ©2013 All Rights Reserved

2. Goldman Sachs: Sales Navigator “Extremely Positive”
 July 2013, Goldman Sachs publishes research study on LinkedIn’s Sales
Navigator solution
– Extremely positive perception value to sales organizations
– Lack of significant competition
– Unique solutions based on LinkedIn user network and interactions
– Customers either at, or pushing for 100% adoption by their company
LinkedIn Confidential ©2013 All Rights Reserved
Goldman Sachs Equity Research Report, Exploring the Sales Navigator opportunity with early adopters, July 2013
“Our field work with early adopters reflects an
extremely positive perception of the
product’s value to sales organizations and a
lack of significant competition within the
category. “
“While still very early stage, we believe Sales
Navigator is the type of product LinkedIn will
be able to continue to develop from its
unique network of users and interactions.”
“We spoke with current users of Sales Navigator across multiple industries and company sizes. While
all are obviously early adopters and the product is still under development ahead of a full rollout, they
find the product extremely valuable to their sales organization with most either at or pushing for
100% adoption by their company.”

3. Goldman Sachs: Sales Navigator overview
 Turn cold calls into warm prospects
 Sales pros quickly find, qualify, and create new leads
 Sales leaders accelerate social selling capabilities within an organization
 Leverage 1st, 2nd, and 3rd degree connections across over 225M profiles
 Collaborate within an organization leverage connections & relationships
 Reach key decision-makers more easily
LinkedIn Confidential ©2013 All Rights Reserved 3
Goldman Sachs Equity Research Report, Exploring the Sales Navigator opportunity with early adopters, July 2013
“Sales Navigator is a premium social selling tool that LinkedIn provides to sales professionals
allowing them to quickly find, qualify, and create new leads, while allowing sales management to
accelerate the social selling capabilities within a sales organization. It enables salespeople and
business development professionals to tap their relationships across first, second, and third degrees
and “turn cold calls into warm prospects,” as well as collaborate with other professionals within their
organization to effectively and efficiently deepen their relationships with existing clients. Subscribers
have the ability to navigate their network to reach key decision-makers within target organizations
more directly by leveraging the power of LinkedIn’s database of over 225 million professional profiles
and their connections both within their individual and corporate networks. Sales Navigator is a
subscription product with several different access.”

4. Goldman Sachs: Customers are happy
 Overwhelmingly positive feedback across all industries and company sizes
 Extremely powerful B2B client intelligence and relationship platform
 Most important networking and business development tool
 TeamLink delivers high conversion rates
 CRM integration raising efficiency and productivity
 Fast roll-out: 100% or pushing for completion
 Adoption barrier: Not ROI, but bottleneck to get everyone trained
 No real competition. “Light years” ahead of the competition
LinkedIn Confidential ©2013 All Rights Reserved 4
Goldman Sachs Equity Research Report, Exploring the Sales Navigator opportunity with early adopters, July 2013

5. Goldman Sachs: Customers are happy
LinkedIn Confidential ©2013 All Rights Reserved 5
Goldman Sachs Equity Research Report, Exploring the Sales Navigator opportunity with early adopters, July 2013
“We spoke with multiple Sales Navigator users across a variety of industries and company sizes. The
feedback on the product, admittedly from early adopters, has been overwhelmingly positive.”
Users view the product as an extremely powerful B2B client intelligence and relationship platform in a
world where several of our contacts said “cold calling is dead.” In fact, one contact went as far as to say
that the product is already their most important networking and business development tool.
The most valuable functionality of the product cited is the TeamLink feature, which our contacts said
provides much higher conversion rates than cold calls or introductions through non-mutual
connections, with the ability to sort on multiple fields as the second most liked feature.
Several of the companies we spoke with had already rolled out the product to 100% of their sales
organizations, while a few others were pushing to get it to full adoption.
However the barrier to adoption did not seem to be ROI, the removal or rationalization of other costs, or
the validation of the product’s usefulness, but rather the bottleneck of getting everyone at the
organization trained on how to properly use the product to allow for maximum utility.
“The consensus was that there was no real competition for Sales Navigator (other than maybe the
free version of LinkedIn) as it is “light years” ahead of the competition including Data.com and others
like ZoomInfo.
The belief was that the competition does not have the rich data needed to really expose the
relationships within an organization, and high level enterprise data is just not that useful.
“The consensus was that there was no real competition for On the integration with Salesforce.com’s
CRM, the feedback was very positive as the combination of the two products has led to much greater
efficiency and productivity.”