Marketing Project for my Event Planning Class

1. The Back to Black Tie Event

2. What is the Black Card?
• My Starbucks Rewards
presents the newest
addition to rewards
card family, the Black
card. Not only does its
sleek and shiny
appearance appeal to
the eye of the
customer, it also has
great benefits to match!

3. What Benefits does this card offer?
• Customized Drinks
• Free Holiday beverages
when you buy any
Starbucks drink starting
thanksgiving day to
Christmas, opening until
noon.
• These offers also
include the privileges of
the Gold Card.

4. Introducing the Black Card
• We plan to hold an
international event in the
most popular cities across
the globe. The cities include
San Francisco, New
York, Dallas, New
Orleans, Dubai, Tokyo, Keny
a, and Sydney. Flat screens
televisions will be at each
event allowing the cities to
be watched through a
webcam as each city enjoys
the event.

5. Goals for the Back to Black Tie Event
• To obtain new
customers, and
encourage current
customers to make
more frequent visits. By
making this an
international event we
also hope to expand
business in other
countries.

6. Who will be at this event?
• Reward Card members
and there friends will all
be invited to enjoy the
festivities, and to
promote new Starbucks
consumers. The event
will be free and offer a
chance to enjoy the full
Starbucks experience.

7. Entertainment
• Our extravagant event
will feature several
different vendors and a
coffee tasting. A vote
will be cast for the best
coffee which will then
be placed on the
Starbucks menu as a
permanent drink.

8. Budget For this Event
• We have estimated the
budget to be around
$15,000, this includes
dollar amounts for
catering, guests, food, v
endors, coffee
tastings, lighting, and
other forms of
entertainment.