FastStats Marketing Database delivered in two weeks!

1. Case Study - FastStats Marketing Database Solution delivered by In Two Weeks! The Problem mypetstop had three identical Access databases in three locations generated by their Pet Admin software. Each database had the same customer ids in common and no easy way of creating reports or analysis for individual locations or across all three. The analysis was needed to derive the Marketing Strategy with their newly-appointed agency Gratterpalm and to drive the business forward. There was also some duplication of records identified on the system.

2. Case Study - FastStats Marketing Database Solution delivered by In Two Weeks! The Approach Gratterpalm brought in specialists Database Marketing Ltd to design and build a new marketing database solution that would merge all three databases together, create a unique range of customer ids, clean up any duplicates and deliver back to mypetstop a solution that the marketing department would have on their desktop. Non-technical users would be able to create their own counts, selections, reports and analysis.

3. Case Study - FastStats Marketing Database Solution delivered by In Two Weeks! The Solution Database Marketing Ltd first created a Sql Server database to manipulate the data to create a unique range of customer ids for each location, delete duplicate customer records but maintain all transactions for the deleted customer ids thus creating a Single Customer View. All three cleaned databases were merged into one with flags created to enable analysis overall or by location. This was all done on systems at DBM with the clean database loaded back to mypetstop. No internal IT resource was needed at mypetstop other than to setup an automated ftp process to upload the Access databases to a secure ftp site and then to download the final processed database. FastStats was chosen as the Marketing Database software and a FastStats database designed and built. The solution included weekly updates. The FastStats software was installed and configured at mypetstop Head Office in Leeds and 4 staff members trained in the use of FastStats. The whole system, including Sql programming, FastStats design & build, software installation and configuration, testing and training was completed within two weeks!

4. Case Study - FastStats Marketing Database Solution delivered by In Two Weeks! James Kundi - mypetstop “ I've been using Faststats for a month now and I'm very impressed with its user-friendly interfaces, broad range of reports and interactive graphical views. Through interrogating our previously dormant database on FastStats, we quickly and efficiently gained valuable knowledge on our customer demographics, spending habits, average length of stay and most popular service. This information will help us to deliver a more effective, targeted marketing communication campaign in 2010.“