My Number 1 Tip for Online Marketing Success in 2013

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If you only implement one online marketing method in 2013 this is the one you should be doing. Combining great content with social media will enable you to hit the "free" traffic sweet spot. For more information: http://eCommerceMasterPlan.com

Business

My No. 1 Tip for
Online Marketing
Success in 2013
Chloë Thomas

How to be successful Online marketing
online done for you

eCommerce

What is eCommerce?
• a business
• selling products or services
• taking money online

"Free" Traffic Sweet Spot

3. Stop
2. Get it worrying
Shared about
Social
Media Search what
Google’s
doing

CONTENT
1. Create
some
content

Content =
Content =
Great Copy
Great
Photos

Content =
Content =
Great Copy
Content =
Great
Great
Photos
Videos

Content =
Content =
Great Copy
Content =
Great
Content =
Great
Photos
User
Videos
Generated
Photos

Content =
Content =
Great Copy
Content =
Great
Content =
Great
Photos =
Content
User
Videos
User
Generated
Reviews &
Photos
FAQs

Content = Content =
Content = Content =
Content = User User
Great Great
Great Copy Generated Reviews &
Photos Videos
Photos FAQs

"Free" Traffic Sweet Spot
1. Create some Content
A Blog Post

F.A.Qs
A Free
eBook

One Top 10
Idea Video

Audio
CD
How to ... or DVD

PDF Report

"Free" Traffic Sweet Spot
2. Get it Shared

AddThis.com

• Twitter
• Google +
• Facebook

Pretty pics?
• Pinterest

B2B?
• LinkedIn

"Free" Traffic Sweet Spot
3. Stop Worrying About Google

Worry about what Google’s doing – if you focus on content, and content that people
want to share – you don’t need to worry about what Google’s doing to it’s algorithm

"Free" Traffic Sweet Spot

3. Stop
2. Get it worrying
Shared about
Social
Media Search Google

CONTENT
1. Create
some
content

Special Offer:

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My Number 1 Tip for Online Marketing Success in 2013

1. My No. 1 Tip for Online Marketing Success in 2013 Chloë Thomas

2. Since 2001 • Directly involved with over 50 eCommerce businesses • Project managed over 15 eCommerce site builds

3. How to be successful Online marketing online done for you

4. eCommerce What is eCommerce? • a business • selling products or services • taking money online

5. 9 eCommerce Marketing Methods Content Email Social Media Brand Offline Search Awareness Pay Per Click Remarketing Partnerships

6. "Free" Traffic Sweet Spot 3. Stop 2. Get it worrying Shared about Social Media Search what Google’s doing CONTENT 1. Create some content

9. Content = Great Copy

10. Content = Content = Great Copy Great Photos

11. Content = Content = Great Copy Content = Great Great Photos Videos

12. Content = Content = Great Copy Content = Great Content = Great Photos User Videos Generated Photos

13. Content = Content = Great Copy Content = Great Content = Great Photos = Content User Videos User Generated Reviews & Photos FAQs

14. Content = Content = Content = Content = Content = User User Great Great Great Copy Generated Reviews & Photos Videos Photos FAQs

15. "Free" Traffic Sweet Spot 3. Stop 2. Get it worrying Shared about Social Media Search what Google’s doing CONTENT 1. Create some content

16. "Free" Traffic Sweet Spot 1. Create some Content A Blog Post F.A.Qs A Free eBook One Top 10 Idea Video Audio CD How to ... or DVD PDF Report

17. "Free" Traffic Sweet Spot 2. Get it Shared AddThis.com • Twitter • Google + • Facebook Pretty pics? • Pinterest B2B? • LinkedIn

18. "Free" Traffic Sweet Spot 3. Stop Worrying About Google Worry about what Google’s doing – if you focus on content, and content that people want to share – you don’t need to worry about what Google’s doing to it’s algorithm

19. "Free" Traffic Sweet Spot 3. Stop 2. Get it worrying Shared about Social Media Search Google CONTENT 1. Create some content

20. Special Offer: Book Now: eCommerceMasterPlan.com/InADay • Thursday January 24th • Wednesday February 13th University of Oxford, Begbroke (just North of Oxford)

My Number 1 Tip for Online Marketing Success in 2013

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