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My No. 1 Tip forOnline MarketingSuccess in 2013    Chloë Thomas
Since 2001•   Directly involved with over 50 eCommerce businesses•   Project managed over 15 eCommerce site builds
How to be successful   Online marketing      online            done for you
eCommerceWhat is eCommerce?•   a business•   selling products or services•   taking money online
9 eCommerce Marketing Methods   Content          Email      Social Media    Brand                   Offline       Search  ...
"Free" Traffic Sweet Spot                                        3. Stop2. Get it                              worryingSha...
Content =Great Copy
Content =Content =Great CopyGreatPhotos
Content =Content =Great CopyContent =GreatGreatPhotosVideos
Content =Content =Great CopyContent =GreatContent =GreatPhotosUserVideosGeneratedPhotos
Content =Content =Great CopyContent =GreatContent =GreatPhotos =ContentUserVideosUserGeneratedReviews &PhotosFAQs
Content =   Content =             Content =   Content =Content =                            User        User             G...
"Free" Traffic Sweet Spot                                        3. Stop2. Get it                              worryingSha...
"Free" Traffic Sweet Spot1. Create some Content                              A Blog Post                 F.A.Qs           ...
"Free" Traffic Sweet Spot2. Get it SharedAddThis.com • Twitter • Google + • FacebookPretty pics? • PinterestB2B? • LinkedIn
"Free" Traffic Sweet Spot3. Stop Worrying About Google  Worry about what Google’s doing – if you focus on content, and con...
"Free" Traffic Sweet Spot                                        3. Stop2. Get it                              worryingSha...
Special Offer:      Book Now:      eCommerceMasterPlan.com/InADay      •   Thursday January 24th      •   Wednesday Februa...
My Number 1 Tip for Online Marketing Success in 2013
My Number 1 Tip for Online Marketing Success in 2013
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My Number 1 Tip for Online Marketing Success in 2013

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If you only implement one online marketing method in 2013 this is the one you should be doing.

Combining great content with social media will enable you to hit the "free" traffic sweet spot.

For more information:
http://eCommerceMasterPlan.com

Published in: Business
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Transcript of "My Number 1 Tip for Online Marketing Success in 2013"

  1. 1. My No. 1 Tip forOnline MarketingSuccess in 2013 Chloë Thomas
  2. 2. Since 2001• Directly involved with over 50 eCommerce businesses• Project managed over 15 eCommerce site builds
  3. 3. How to be successful Online marketing online done for you
  4. 4. eCommerceWhat is eCommerce?• a business• selling products or services• taking money online
  5. 5. 9 eCommerce Marketing Methods Content Email Social Media Brand Offline Search Awareness Pay Per Click Remarketing Partnerships
  6. 6. "Free" Traffic Sweet Spot 3. Stop2. Get it worryingShared about Social Media Search what Google’s doing CONTENT 1. Create some content
  7. 7. Content =Great Copy
  8. 8. Content =Content =Great CopyGreatPhotos
  9. 9. Content =Content =Great CopyContent =GreatGreatPhotosVideos
  10. 10. Content =Content =Great CopyContent =GreatContent =GreatPhotosUserVideosGeneratedPhotos
  11. 11. Content =Content =Great CopyContent =GreatContent =GreatPhotos =ContentUserVideosUserGeneratedReviews &PhotosFAQs
  12. 12. Content = Content = Content = Content =Content = User User Great GreatGreat Copy Generated Reviews & Photos Videos Photos FAQs
  13. 13. "Free" Traffic Sweet Spot 3. Stop2. Get it worryingShared about Social Media Search what Google’s doing CONTENT 1. Create some content
  14. 14. "Free" Traffic Sweet Spot1. Create some Content A Blog Post F.A.Qs A Free eBookOne Top 10Idea Video Audio CD How to ... or DVD PDF Report
  15. 15. "Free" Traffic Sweet Spot2. Get it SharedAddThis.com • Twitter • Google + • FacebookPretty pics? • PinterestB2B? • LinkedIn
  16. 16. "Free" Traffic Sweet Spot3. Stop Worrying About Google Worry about what Google’s doing – if you focus on content, and content that people want to share – you don’t need to worry about what Google’s doing to it’s algorithm
  17. 17. "Free" Traffic Sweet Spot 3. Stop2. Get it worryingShared about Social Media Search Google CONTENT 1. Create some content
  18. 18. Special Offer: Book Now: eCommerceMasterPlan.com/InADay • Thursday January 24th • Wednesday February 13th University of Oxford, Begbroke (just North of Oxford)
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