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iProspect|Netsociety -  I Love Fashion News
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iProspect|Netsociety - I Love Fashion News

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Presented at Digital Marketing in Fashion & Lifestyle Event

Presented at Digital Marketing in Fashion & Lifestyle Event

Published in Marketing
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Transcript

  • 1. START • • • • • • Annic van Wonderen, 30 jaar Start 19 april 2009 Stylist voor bladen, tv en commercials Gratis Wordpress site Geen startkapitaal/investeerder Onbetaalde stagiaires • DOEL: Grootste mode nieuwssite van Nederland • PERSOONLIJK DOEL: Zonder startkapitaal/investeerder en zonder studie
  • 2. WAT IS I LOVE FASHION NEWS.COM? • 24 uur per dag wordt de site geüpdate • Doelgroep: vrouwen tussen 18-48 jaar • Zeer uiteenlopende adverteerders zoals: Chanel, H&M en Nespresso • • • • • • FACTS: Bezoekers: Unieke bezoekers: Facebook: Instagram: Twitter: 1.100.000 per maand 400.000 per maand 51.250 likes 17.800 followers 13.000 followers • Na 4 jaar de grootste mode nieuwssite van Nederland
  • 3. WAT IS I LOVE FASHION NEWS.COM?
  • 4. HOE? • PR/marketing stunt
  • 5. HOE? • Niet gedragen naar je bezoeker • Social media • Samenwerking met o.a. Fab., Shick schoenen, Goosecraft en Bjorn Borg • Online contest combineren met offline event
  • 6. Goosecraft Shick Björn Borg
  • 7. VERDIENMODEL? • • • • • • Advertising Customized advertising Webshop Affiliate Magazine (online + print) Offline events
  • 8. STRATEGIE
  • 9. TOEKOMST