by John Rennie 2014 Charleston Conference Thursday, Nov 6, 10:20 AM

1. Science Education
Gone Wilde
Science references that work
John Rennie, editorial director
AccessScience
McGraw-Hill Education
Charleston Conference
1
Nov. 6, 2014

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“Triviality” vs. “the vital
Importance of being
Earnest”

4. U.S education is not keeping up with
the need for STEM proficiency
4 Source: National Math + Science Initiative

5. 5 Source: CDC

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“Fortunately, in England,
at any rate, education
produces no effect
whatsoever.”

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Excellence in science
communications
Correctness
Accuracy
Authority
Currency
Clarity

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“If I am occasionally a little
over-dressed, I make up for it
by being always immensely
over-educated.”

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The big challenges for
all science communications
Boredom Confusion Other Priorities

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Nature, Vol. 356, 30 April 1992

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“The truth is rarely pure
and never simple.”

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“The broad
consequences are that
ideas flow less freely
across and within the
sciences, and the
public’s access to (and
maybe trust in) science
is diminished.”

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1950 1960 1970 1980 1990

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1950 1960 1970 1980 1990

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Excellence in science
communications
Correctness
Accuracy
Authority
Currency
Clarity
GOOD BUT
NOT ENOUGH

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Emphasize the dynamic of learning…
… not the static display of information

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Know Your Audience

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Anticipate users’ needs
and expectations

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Context
Relevance

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Clarity
Accuracy
Completeness

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Adaptive learning
Testing students’
knowledge, skill &
confidence
Recognizing areas
of weakness
Reviews content
strategically

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Adaptive heatmaps
Provide an overlay of
learning analytics on
texts
Provide data on
student performance
at paragraph &
sentence level
Allows targeted
revisions

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“Perception
paves
progress.”
Danielle N. Lee

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