Friday, November 5, 2010 3:10 - 4:00 PM

1. New-generation science journals and
the library community
Moshe Pritsker, Ph.D.
CEO, co-founder
JoVE

2. • New generation science publications – why
we need them?
• Why they need librarians?
• How librarians will determine the future of
STM publishing

3. Scientific Publishing – old same from 1665
First Issue of Philosophical Transactions
of the Royal Society

4. Academic science workflow
Get funding Do
research
Publish

5. Dissemination (publishing) as essential
part of science
Get
funding
Do
research
Publish
Publication:
- Transfers knowledge (dissemination)
- Creates community
- Provides currency of science
- Managed by publishers and librarians
Get
funding
Do
research
Publish
Get
funding
Do
research
Publish

6. Typical scientific article today –
no effective knowledge transfer
Position the metaphase spindle at 3 o’clock and hold
it with holding pipette. Apply piezo pulses to penetrate
the zona pellucida. Touch the metaphase plate with
the enucleation pipette. Aspirate the spindle and
withdraw the pipette.
What is this about???!!!

7. Is the traditional format of science journals
good enough or we need something else?
Get
funding
Do
research
Publish
Get
funding
Do
research
Publish
Get
funding
Do
research
Publish
?

8. 1 picture vs. 1,000 words or
why we need to publish in video
Position the metaphase spindle at
3 o’clock and hold it with holding
pipette. Apply piezo pulses to
penetrate the zona pellucida.
Touch the metaphase plate with
the enucleation pipette. Aspirate
the spindle and withdraw the
pipette.
Traditional article Real life
No efficient knowledge transfer – no productivity. A lot of time and money lost
by scientists, students and their institutions.

9. Solution: Visualized Description of
Experimental Methods
Text doesn’t work?
Show it in video!

10. JoVE – new type of science article:
video article
New format of scientific article: video + text

11. JoVE - Current Status
- Published 45 montly issues, ~800 video-articles
- 40 video-articles per month published
- Areas covered: Neuroscience, Immunology, Developmental Biology, Cell
Biology, Biochemistry, Bioengineering, Plant Biology, Psychology, Medicine
and others
- First-and-only video journal accepted for indexing in PubMed and Medline
- Most video articles come from leading research universities in US and
abroad: Harvard, MIT, Yale, NIH, Stanford, Oxford, Cambridge, Max Planck,
Weizmann Institute....

12. Content from prestigious universities

13. Who publishes what in JoVE?
- Group of Eric Lander (MIT) - genomics:
Hi-C: A Method to Study the Three-dimensional Architecture of Genomes
- Group of Rudolf Jaenisch (MIT) – stem cells:
Generating iPS Cells from MEFS through Forced Expression of Sox-2, Oct-4, c-Myc,
and Klf4
- Group of Arturo Alvarez-Buylla (UCSF) – neural development:
The Subventricular Zone En-face: Wholemount Staining and Ependymal Flow
- Group of John Cooke (Stanford) – animal model of disease:
Murine Model of Hindlimb Ischemia
- Group of John Carlson (Yale) – behavior:
Proboscis Extension Response (PER) Assay in Drosophila

14. Usage
20082007 2009
20082007 2009
• 100,000 unique visitors per months
• 250,000 views (~2.5 per each visitor)
•20% return users
2010

15. Testimonials
Super idea. Excellent movie. Best wishes with your novel publishing
concept.
Thomas D. Pollard, PhD
Professor, Yale University
I just viewed an excellent little article on your site, and I would like to
include it in the reference materials for my course.
Moses Goddard, MD
Associate Professor of Surgery, Brown University
It is a great way of sharing the kinds of details that make all the
difference but are very hard to put into a printed report.
Helmut Hirsch, PhD, Distinguished Teaching Professor, University at Albany
Thank you for creating and developing such an astounding resource
for scientists! This is truly going to rapidly advance progress in all
fields of research and the potential applications are endless.
Lalitha Chandrasekher, Candidate for PhD Physiology and Biophysics, Georgetown Univ.

16. How it works – not your text journal.
We film your video for you

17. Videographer Network to cover
all universities
Covers USA, UK, Canada, Germany, Netherlands, Austria, Switzerland,
Sweden, Denmark, Israel, Japan and Australia
- Cost-effective platform for large-scale production of scientific videos from all
over the world. 40 videos produced per month.

18. Why new publishers need librarians?
Traditional publishers - text article: ~$3,000 per article
JoVE – video article: ~$6,000 (too expensive for authors to pay)
10 articles per month: $60,000 production costs
Need institutional subscriptions to cover the costs
Librarian as a gate-keeper: the survival of new publishing
initiatives depends on librarians

19. How we (new publishers) see librarians
Librarians have to choose among:
>2,000 publishers
~ 25,000 academic journals in the world
> 500 new journals per year
1,000s e-books
100s databases
100s IT services
Need to prove the new resource is useful!!!

20. Triangle of “love and
understanding”
Publisher
(JoVe)
User
(scientist or
student)
Librarian
Content
$
Publishers can:
- email/call librarian directly
- forward request from users
- ask authors and active supporters to send their recommendation

21. Judge me on usage
Traffic from a research university in Massachusetts….

22. What we often hear from libraries
• Many users requested your journal, but I don’t have budget.
• I received too many recommendations from users about your journal.
It is not OK – you have to speak with me first. I like to make my own
decisions.
• I got recommendations about your journal from graduate students. I
need recommendations from professors. Students are temporary.
• I have to spend all my budget on renewals of “Big Deals”. So, not this
year.
• Our university subscribed/got a free trial, but I will not send an email to
the biology department about your journal. Why? Because it would be
like marketing of your journal.

23. JoVE suggestions to librarians
• The fate of scientific publishing will be determined by librarians, as
they control the resources necessary to develop new publications
• Librarians’ role: Integrating useful resources and filtering out useless.
• Rely on your users. Judge by usage. Nobody will use or give a
recommendation to a bad resource.
• Filter resources based on ROI:
e.g. ROI for JoVE:
one post-doc salary: $50K per year
if JoVE saves 6 month for at least one post-doc, savings are $25K
Multiply across the institution, get the result….

24. JoVE – in the end it works
• ~200 libraries subscribed since April 2009:
Harvard University, Massachusetts Institute of Technology – MIT,
Brandeis University, Brown University, Cornell University, Fred
Hutchinson Cancer Research Center, George Mason University,
Kent State University, Max-Planck-Institute for Medical Research
(Germany), Mount Sinai School of Medicine – MSSM, National
Institute of Health – NIH, National Taiwan University (Taiwan),
Northeastern University of Illinois, Princeton University, Purdue
University, Rockefeller University, Salk Institute, UC Davis, UC
Irvine, UCLA, University of Verona (Italy), University of Hong
Kong (Hong Kong), University of Iowa, University of Miami,
University of New South Wales (Australia), University of
Southern California – USC, University of Waterloo (Canada),
University of Zurich (Switzerland), Vanderbilt University,
Weizmann Institute of Science (Israel), Wellesley College, Yale
University, Yonsei University (Korea),…

25. JoVE sister journals
JoVE
JoVE Neuroscience
JoVE Immunology
….
JoVE Oncology
JoVE Cardiology

26. Librarian, your choice?