Copywriting for 2011 PRSA Bronze Anvil award-winning media kit produced by French/West/Vaughan.

1. natural lexicon of horses, the value of empathy and respect, and English, recreation and competition.
the importance of understanding the individual animals in order Thanks to the success of the program, Parelli is changing the
to build safe, healthy and lasting relationships. world for horses and humans.
Changing the World The Human Experience
Early on, Pat found that horses were easy to train; the In contrast to many other training programs, Parelli focuses
challenge was teaching people. Most horse owners fail to achieve on the intellectual, psychological and emotional elements since
their dreams due to the fear and frustration that inevitably comes this is where the greatest failures occur. The program allows
when trying to impose one’s will on an animal. horse lovers at all levels to achieve cooperation without
If he could teach people the patience and temperament dominance and willingness without coercion. An
required to communicate naturally with horses–to master the Natural horsemanship employs communication methods atu
nuance of their physical language–and to consider their needs first, that draw from the instinctive ways horses interact within a herd.
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wouldn’t that, in some small way, make the world a better place? This foundation enables both horse and human to become more The Foundation Method is an engaging
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The key was in the transformation of people as a funda- physically, mentally and emotionally connected, creating an
combination of philosophy, demonstration,
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mental approach to building the best possible relationships with atmosphere of trust and an optimal environment for schooling.
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Today, through the success of helping hundreds of thousands trust and partnership without fear, force or intimidation.
horses. Pat had to help people develop their horse “savvy” and Expanding upon the global phenomenon of natural horse-
of horse owners across the globe and with training centers located Parelli horsemanship principles spawned the birth of the
exercises and simulations, designed to enable
LLI HORS
he has since created a scholarship fund to help people achieve manship, Parelli has introduced the Foundation Method. Dedi-
to horse trai
on three continents, the name Parelli represents the international Natural Horsemanship movement by coining the name in 1990.
this end knowing a lack of funds should not stop this transforma- cated to the philosophical approach of principles before goals–or
gold standard of horsemanship. Over the past 20 years, Linda and Pat Parelli have worked with both experienced and non-experienced horse
tional process. foundation before specialization–the Foundation Method seeks to
Pat Parelli is the pioneer and founder of Natural Horsemanship early-adopter students to perfect the Parelli at-home learning
– A Natural Approach to Horse Training, the number one equine program, resulting in more than 200,000 people across 35 coun-
In the early ‘90s the system came together when Linda affect a transformative human experience to prepare the trainer/ people to proceed through the program at
shaped Pat’s teachings and techniques into a step-by-step rider with the best possible grounding for success.
training program in the world. Across all schools of equitation, tries experiencing the hidden language of horses. By building a
course and the Parelli Program was born. They are a power- an appropriate pace
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from dressage, eventing and jumper classes to western reining, real foundation, Pat and Linda were able to achieve success that
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ful husband-wife team spanning male and female, Western and
gaited breeds and Thoroughbred racing, the Parelli philosophy has most horse owners could only dream of.
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served to forge an enduring bond between horse and rider, taking Parelli stands alone as the world’s premier equine train- A
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performance a quantum leap forward. ing regimen because it educates the trainer first. Through the IN
As two of the world’s preeminent equine behaviorists, Pat principles of love, language and leadership, students learn the
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and his wife, Linda, continue to tutor royalty, advise Olympic and
Paralympic medalists and captivate global audiences at sold-out Parelli’s natural approach to horse Natural horsemanship employs
venues. By implementing the principles and techniques of the
Parelli Program, horse lovers are empowered to understand horses training is a holistic system that equips communication methods that draw
the way masters do.
the trainer with the tools and the from the instinctive ways that horses
What is the Parelli Method? mindset to build trust and partnership interact within a herd.
Parelli’s natural approach to horse training is a holistic
system that equips the trainer with the tools and mindset to build without fear, force or intimidation.