Presenting the whisper phone application

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Presenting the whisper phone application

  1. 1. Presenting: The Whisper Phone Application Revolutionizing the way we get our information
  2. 2. Pitch and Proposal <ul><ul><li>Interactive application </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Allows you to pick and choose from hundreds of credited sources </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  Plug in earphones, listen and go </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  Busy? Store 'whispers' and listen when you get the chance </li></ul></ul>whisper
  3. 3. Journalistic Values, Crisis...Solutions??? <ul><li>VALUES: </li></ul><ul><ul><li>Covers all nine principles </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Acts as a self-created news wire </li></ul></ul><ul><li>  </li></ul><ul><ul><li>&quot;Interlocking Public&quot; </li></ul></ul><ul><li>  </li></ul><ul><ul><li>&quot;Portable, Personalized, Particapatory&quot;-Nieman Lab </li></ul></ul><ul><li>  </li></ul><ul><li>CRISIS: </li></ul><ul><ul><li>THE INTERNET </li></ul></ul><ul><li>  </li></ul><ul><ul><li>The decline of newspapers </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Massive changes </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Too many sources/voices, not enough time </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Attention span </li></ul></ul>SOLUTION: Journalism Revolution- New Ideas
  4. 4. Social Media <ul><ul><li>Similar template </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Ability to interact and get information </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Social Networks and news sources are included </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Fee for App </li></ul></ul><ul><li>  </li></ul>
  5. 5. Market Research <ul><li>  Demographics: </li></ul><ul><ul><li>20-34 yr olds and 35-40 yr olds </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Occupation- pending on primary data </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Above $20,000 </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Some College and above </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Religion, race, gender and nationality neutral </li></ul></ul><ul><li>  </li></ul><ul><li>  Primary Sources: </li></ul><ul><ul><li>Focus groups, Surveys, Trial run </li></ul></ul><ul><li>  </li></ul><ul><li>Secondary Sources: </li></ul><ul><ul><li>comScore Networks </li></ul></ul><ul><li>  </li></ul><ul><ul><li>ACNielsen Corporation </li></ul></ul><ul><li>  </li></ul><ul><ul><li>U.S Patent and Trademark Office </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  Forrester Research </li></ul></ul>
  6. 6. Business Plan <ul><ul><li>Vision Statement </li></ul></ul><ul><li>  </li></ul><ul><ul><li>The People </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Your Business Profile </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Economic Assessment </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Cash flow assessment </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Marketing plan and expansion plans </li></ul></ul><ul><li>  </li></ul>
  7. 7. The Whisper Hear the news you want and be creative! Pick and choose from hundreds of news feeds, sources and websites. Choose the voice you want to hear and when you want to hear it. The news that's whispered in your ear and you can whisper back.   $4.99/mo. for app One time cost of $0.99/per subscribtion

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