Here's the slide deck from a talk I gave at ProductTank in May 2016. This explores failures and successes, real world examples of companies that are trying to attack new entrants (and failing) and some useful resources to start thinking about business model/product innovation.

1. @chanademj
ProductTank
19th May 2016
Business model innovation
for the digital age.

5. Purplebricks Example
I commented on a ‘friends’ Facebook post
where he slammed online estate agents,
which ended in me being deleted… he’s a
traditional estate agent.

6. Who wants to be
bitter?

7. Here’s an American stock market index
based on the market capitalisations of
500 large companies.
S&P 500

8. 60 %
Top 12 S&P 500 companies in
2000 are not there in 2015; other
40% have dropped rankings.

9. 61 years
Average lifetime of a company in
the 1950s.

10. 18 years Average lifetime of a company in
2012.

11. Adapt and lead, or
sustain and survive
(for so long!)…

13. Star Cars Example
This is not the answer to
competing with Uber on a
local level.

15. OnTheMarket Example
Estate Agents came together to try and
‘disrupt’ Zoopla. This launched in 2015 and
it’s been a massive failure. All of the eye
balls are on Rightmove and Zoopla.

17. Gillette Club Example
This is not a useful experience; they’ve
not thought about the job that the
customer is trying to get done. Take a
look at Cornerstone and Dollar Shave
Club.

18. Ideation
Business Model
Canvas
Three Horizons
of Innovation
Understanding
the Job

22. Traditional Process
The problem = business plans
Time Effort Usefulness Content

23. Understanding the Job
Clayton Christensen
https://www.youtube.com/watch?v=f84LymEs67Y

24. And finally
here’s 3 things you can do
next…

27. Coffee?
@chanademj
chanade@383project.com
ProductTank
May 2016

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Thank you
@chanademj
ProductTank Birmingham
19th May 2016