Increasingly, shoppers are using their smartphones to actually purchase items, replacing their credit cards and wallets entirely. This presentation examines the benefits of mobile commerce for consumers—and why businesses would be wise to pay attention.

1. What are the Benefits of
In-Store Mobile
Commerce?

2. What are the Benefits of In-Store
Mobile Commerce?
We often think of mobile’s role in commerce as simply allowing the
consumer to do research in the store. Increasingly, though, shoppers are
using their smartphones to actually purchase items, replacing their credit
cards and wallet entirely. In this presentation, we examine the benefits of
mobile commerce for consumers – and why businesses would be wise to
pay attention.
© Copyright 2015 Cayan | Privileged & confidential, do not copy without written consent.2

3. What are the Benefits of In-Store
Mobile Commerce?
© Copyright 2015 Cayan | Privileged & confidential, do not copy without written consent.3
WHY CONSUMERS LOVE MOBILE

4. What are the Benefits of In-Store
Mobile Commerce?
CHOICE
Depending on the merchant’s mobile
processing system, customers can pay with
their choice of debit card, credit card, or e-
wallet.
© Copyright 2015 Cayan | Privileged & confidential, do not copy without written consent.4

5. What are the Benefits of In-Store
Mobile Commerce?
CONVENIENCE
Salespeople can now ring up customers in the
aisles instead of sending them to a busy cash
register.
© Copyright 2015 Cayan | Privileged & confidential, do not copy without written consent.5

6. What are the Benefits of In-Store
Mobile Commerce?
IN-STORE REWARDS
In stores with NFC and/or QR code support,
customers can reap exclusive savings right at
the point of sale simply by scanning with their
smartphones.
© Copyright 2015 Cayan | Privileged & confidential, do not copy without written consent.6

7. What are the Benefits of In-Store
Mobile Commerce?
LOYALTY PROGRAMS
No more carrying around different loyalty
cards for a dozen retailers. Today’s customers
can participate in every loyalty program to
which they belong using just their phones.
Learn more at https://cayan.com/loyalty-
programs
© Copyright 2015 Cayan | Privileged & confidential, do not copy without written consent.7

8. What are the Benefits of In-Store
Mobile Commerce?
© Copyright 2015 Cayan | Privileged & confidential, do not copy without written consent.8
THE MOBILE COMMERCE
OPPORTUNITY

9. What are the Benefits of In-Store
Mobile Commerce?
Mobile commerce isn’t just a theoretical
possibility; it’s a real trend that customers are
participating in right now:
• 73% of consumers say they have used their
mobile phones in stores.
• 38% of smartphone users have used their
phones to make purchases.
• 21% of consumers search for mobile
coupons on their phones while in stores.
© Copyright 2015 Cayan | Privileged & confidential, do not copy without written consent.9

10. What are the Benefits of In-Store
Mobile Commerce?
© Copyright 2015 Cayan | Privileged & confidential, do not copy without written consent.10
MOBILE SET TO DOMINATE
CONTACTLESS PAYMENTS BY 2015

11. What are the Benefits of In-Store
Mobile Commerce?
In its winter 2012 “Optimized” report, Discover
credit card company projected contactless
payments to go mobile in a big way. Seeing
Non-Mobile dropping below $200 million by
the year 2015, while Mobile rises to over $22
billion.
© Copyright 2015 Cayan | Privileged & confidential, do not copy without written consent.11

12. What are the Benefits of In-Store
Mobile Commerce?
Discover alone has already installed
contactless readers at over 200,000
restaurants, gas stations, convenience stores,
pharmacies, and public transit agencies.
© Copyright 2015 Cayan | Privileged & confidential, do not copy without written consent.12

13. What are the Benefits of In-Store
Mobile Commerce?
In-store mobile commerce is highly appealing
to customers, is already taking place today,
and is growing in scale every year. If you
aren’t taking advantage yet, now is the time to
start!
© Copyright 2015 Cayan | Privileged & confidential, do not copy without written consent.13

14. What are the Benefits of In-Store
Mobile Commerce?
© Copyright 2015 Cayan | Privileged & confidential, do not copy without written consent.14
SOURCES:
• Cayan
• Discover
• Interactive Advertising Bureau
• ComScore
Learn more at https://cayan.com