3. The Pee Poo Bag
Our target: Humanitarian Associations
Final consumer: The Third World
4. The PeePoo Bag
40% of people in the world don’t have toilets
A child die each 15 second because of water
contamination
Cholera, Diarrhea, Thypoid
Solution: The PeePoo Bag
An individual and single use biodegradable bag
A fertilizer
5. The PeePoo Bag
Empty weight: 10 grams
Can contain 700 ml of faeces and urine
Plastic meeting the EU standard 13432
50% made of renewable materials
Best conditions to conserve it:
Dark
Between 20 and 25°C
38 cm
Components:
Aliphatic and aromatic co-polysters
Polylactone acid
Wax
Lime
14 cm Urea
7. Impact matrix of Peepoo bag
Raw Production Distribution Consumption
materials
Energy
Air
Water
Soil
Waste
Health
45% recycled materials
Bioplastics
High impact
Medium impact
Biodegradable
Low impact Good for health and water
10. The PeePoo Bag’s market
The biodegradable toilet bags market
No direct competition
Indirect competition : compost toilets
Compost toilets : 100 – 400 euros
Can’t move it
Different from their habits
11. The PeePoo bag’s target
Distinction customer / consumer
OUR TARGET
Non governmental organizations
WHO’s partners
Buy and distribute bags
Implement health programs
at country level
12. Customer analysis: Customer insight
Why associations will buy our product ?
Want to answer to a real problem
Answer to health and safety problems
Want to avoid diseases
Change the way of being
How to convince association ?
Discussing with the CEO of the association
13. Customer analysis: Purchase decision of
the customer
The aim is to buy value
No really important involvement of the customer (0,03 cents)
just practicality and functionality
The consumer doesn’t buy it because he/she loves the
product with an emotion aspect
Thinking Emotion
High
Low PEEPOO BAG
14. Our Persona
John,
35 years old
President of a humanitarian
Association
Married, 3 children
Wants to act for people around him
Conscious about health and
development issues around the world
Very precise, love for concret
Wants only the best and does his best
But, very sensitive - empathic
15. Our strength on the market
SWOT
-Innovative: new concept -No competitors
-Cheap -A market with a need
-Useful -Dynamic intermediaries: associations= a
-Social and green aspects= new values growing market
-Answering 2 needs: customer (helping) -Growth of green and social values
and consumers (fertilizers) -Development of new technologies and
“savoir faire”
-An unknown product -Future competitors= A product that can
- A need of communication be copied on the long run by new
-Transforming a need in habits= a competitors
challenge
17. Goals and objectives
What we aim:
Goals
Raise brand awareness
Objectives:
Make 80% of healthcare NGO know peepoo bag
Make 60% of targeted population know peepoo bag
18. Goals and objectives
Communicating well to a
Defining the of our final consumers
Building a strong strategy based on « » on the
market
thanks to a complete mix marketing
Goal= to communicate well to the right persons at the right time
in the best way focusing on our product strengths and the
customers and consumers needs
20. Strategic options
Get a community
Analysis of the needs feeling: make the
use of the bag be
Peepoo bag: an innovative solution an habit
on the facilities market
• Finding new ways of Selling them the human
improving health and and green aspects
Associations development in Africa
• Looking for direct benefits « Selling them » the
Final
consumer
fertilizer
21. Strategic options
Our strategy
Our
company: Communication To the final
Distributing consumer: people
giving with hospitals in
samples leaving in Africa
samples to Africa
hospitals
Developing
Developing Proving to the
the use in
the use by the associations
3 goals: demonstrating, hospitals:
final consumer that it is
highlighting, proving creating a
in Africa: possible and
natural garden
highlight a spreading our
thanks to the
need products
fertilizers
24. Positioning according to habits
Better quality of food
Diseases Better health
Poor quality of food
25. Brand system
Brand concept :
Deliver a real message in order to avoid
diseases and protect the planet
Brand name and symbols :
* Brand name
Really simple in order to
understand directly the
concept and the purpose of A strong brand
the bag balances all
* Color : green three elements
Remind the wish of protecting
the planet
* Calligraphy : Product experience : Pepoo
Really simple to match with bag
our values
27. Marketing mix
• Tangible • Cost: 3 cents
• Introduction LFC stage • Advantage: no frontal
• Aim: targeting well with competition + it suits
our communication associations budgets
• What: Practicality, health previsions
and development • Perceived value:
• A double funccion: social defferenciation on a
(helping) and green dynamic market
(fertilizing)
28. Marketing mix
• 1st step: Give • 1st step: hospitals
PeePoo Bags’
samples to hospitals
• 2nd step: places
• 2nd step: sell PeePoo where associations
Bags to associations work
29. Marketing Mix & Social media
COLLABORATION
Local Conditions
Implementation
of the Products
Evolution of
needs
Sanitary results
INNOVATION
Competitive Advantage
30. Marketing Mix & Social media
Our Blog :
Why : To make associations aware about
our news
What will we talk about ?
General information
How our product is evolving
New associations using the pee poo bag
Our news
Some good and concrete actions our
customers (associations) made
