Content marketing should be an important factor in your business in order to reach out to a large audience. Understand the importance of Content Marketing for your company.

1. June / 2015
http://www.camasmedia.com/

2. Over the past couple of years the humble content has grown to epic
proportions and today takes the magnum share of the marketing
budgets of most top companies and of those who understand how
important this sleeping giant has become.
it’s the Kingdom
Content is not the King,

3. Not having a content strategy is
like trying to drive a car without
wheels.
Your business strategy will define
your content strategy and goals
and clear up way for a plan.
‘Why’ you want to create content
is crucially important
Your objectives, your target
audience and correct social
media tools.
Only then you will be able to
generate content which will be
read by the desired audience.
Not having a plan1.

4. 2. Be full of yourself
• Talking just about yourself/your product will not get
you anywhere.
• Your content needs to be diverse in order to position
you as a thought leader/innovator in your sphere.
• To be successful at content marketing one must stop
interrupting what people want to watch, and start
creating content that people want to watch.
• Remember, content marketing is not pushing, it’s
attracting. Ideally, a 70:30 ratio (70 % curated and 30%
original) works well.
• Your top of the funnel content must be intellectually
divorced from your product but emotionally wed to it

5. 3. Be Sporadic
• If you don’t take your content seriously,
no one else will.
• As David Meerman Scott said: ‘Nobody
cares about your products except you.
Create interesting content’.
• Along with interesting, your content
needs to be updated regularly. For
example if you are running a blog, make
sure you have something to post at
regular intervals. 3 posts in one month
and then complete silence for the next 2
months will drive your engagement
away.

6. 4. Drab & Dull Headlines
Would you read a post that has a dull
and a listless headline?
We don’t think so, and neither would
our friends.
So you see having a catchy headline and
an attractive image will ensure that your
content gets clicked on and shared
around.
After all, the more the pot is shared, the
more amplified it’s message will be.

7. 5. Not Spreading the Content
• Social media is your go-to after you
are done with creation.
• Turning your blog posts into tweets,
slideshows, Facebook posts,
infographics etc is important.
• Make your content available on all
platforms.
• Also importantly, make it easy for
people to share your content via
social sharing buttons.
• Writing the content and publishing it on your website isn’t enough.
• The more you share, the more you grow.

8. 6. Fret over the KPIs
• Content Marketing will take time show results.
• Content Marketing will not start working for you immediately.
• Long-term success will require an “always on” approach, building
presence and engagement over time.
• Content marketing is a marathon, not a sprint.
• So keep calm and keep creating content.

9. In one sentence
Camas Media is an online perception management company that
creates content driven digital experiences for a new type of consumer. To
know more about us connect with us on
http://www.camasmedia.com/
https://www.facebook.com/camasmedia?ref=stream
https://twitter.com/CamasMedia
https://www.linkedin.com/
profile/view?id=213855046&trk=nav_responsive_tab_profile