Content Marketing has been the talk of the town for a while kicking up a storm in the marketing arenas. Everyone is talking about it, everyone seems to have an opinion about it. It bodes well for the future of Content Marketing, but there are also a lot of myths that seem to be shrouding it. Its time to sift the facts from the fiction.

1. March, 2016
http://www.camasmedia.com/
By Camas Media

2. • Content marketing involves a lot of hard work and research
• It needs a lot of time, effort and planning
• Collating the information into a piece of content is the key
• Content marketing means precision, creativity, challenge all
rolled into one.
MYTH 1 :
CONTENT MARKETING SHOULD BE
LONG & EXHAUSTIVE

3. • The principles on which content marketing is based will be
there for a long time
• It’s all about talking ‘with’ the consumer, rather than talking
‘to’ them
• Smart companies are learning to treat this as an asset than
a liability
MYTH 2 :
CONTENT MARKETING IS THE
‘FLAVOR OF THE MONTH’

4. • Often money is invested into developing a blog, only to
neglect its very existence.
• You will need to blog at a consistent rate; else, your
traffic will surely see a drop
• So if you feel, you aren’t the time bound marketer then
let the blog be, instead try guest blogging
MYTH 3 :
YOU NEED YOUR OWN BLOG

5. • Content Marketing is about people and for the people
• SEO is important, but not more than reaching the right
audience
• Concentrating only on writing according to your SEO, may
lead to a slump in following
• Be people-friendly, while keeping an eye on the SEO
• Balance is the key
MYTH 4 :
CONTENT MARKETING IS ALL
ABOUT SEO

6. • Content Marketing is an umbrella entailing all forms of content
whether written or pictorial or videos
• User experience is the buzzword here
• A known fact is that human tend to process images faster than
written text
• The success of YouTube, Instagram, Pintrest , Vine, Vimeo,
Dubsmash etc have shown how videos and pictures can
promote a brand
MYTH 5 :
CONTENT MARKETING IS ALL
ABOUT TEXT

7. • Content Marketing is an umbrella entailing all forms
of content whether written or pictorial or videos
• User experience is the buzzword here
• A known fact is that human tend to process images
faster than written text
• The success of YouTube, Instagram, Pintrest , Vine,
Vimeo, Dubsmash etc have shown how videos and
pictures can promote a brand
MYTH 6 :
CONTENT MARKETING DOES NOT
WORK IN ALL FIELDS

8. • Content Marketing isn’t traditional advertising, it’s about
providing value and empowering the consumer
• Make sure to have an audience persona ready
• Content should be prepared according to the TA’s point of
view
• The audience is looking for answers to their questions and
concerns, be the best one to answer them
MYTH 7 :
CONTENT MARKETING SHOULD BE ALL
ABOUT THE BRAND

9. MYTH 8 :
• It should always be quality over quantity
• Be present where your target audience is, nowhere else.
• The more social networks you sign up for, the more you are
leaving less space for more crucial tasks like creating quality
content.
• Identify the channels most suited for your brand and where your
TA likes to hang out and focus only on those.
BE ALL OVER THE SOCIAL NETWORK

10. • It may take a time of 6 months or longer for a business to
quantify results of content marketing
• Unlike traditional advertising, it does not provide immediate
proof of success or failure
• Content marketing means long term benefits which include
generating leads/conversion
MYTH 9 :
CONTENT MARKETING YIELDS
QUICK RESULTS

11. • Adopting the same content marketing strategy each time is
an invitation to failure
• Marketing strategies will have to differ according to the
audience
• For example a converted sales and a prospective sale will
not be on the same plane.
MYTH 10 :
ONE SIZE FITS ALL

12. • Social media can be a tool to spread awareness, but to have
a sustainable customer base; you need to have a returning
address for your business
• A sound content marketing strategy enables you to drive
traffic to your website from other channels, boosting
conversions, awareness and sales
MYTH 11 :
SOCIAL MEDIA IS ENOUGH

13. • If Twitter, Buzzfeed etc have taught us anything, it is
that brevity is not a problem as long as your content is
superb
• As long as the message is conveyed, it’s all good
MYTH 12 :
CONTENT MARKETING SHOULD BE
LONG & EXHAUSTIVE

14. In one sentence
Camas Media is an online perception management company that
creates content driven digital experiences for a new type of consumer. To
know more about us connect with us on
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