Technology Entrepreneurship Venture Lab Project 2 - Bad Business Idea - pay people to view ads when they try to make a phone call

1. Dime a Deal
Always remember, DaD knows best!
A Venture Lab project
C.R. Sturgis Derek Thomas
Lucas Mehl Craig Velenski
Alan Ruth Lolly Walker

2. PROBLEM!
● Companies want to sell to you but you don't
want to be advertised to unless it's something
you actually want.
● Everyone loves a deal but current collective
buying platforms have Deals / Offers that are
more shotgun than lazer focused. RESULT:
Meaningless spammy advertising that you need
to wade through to find what interests you.
● It's bad for the merchant, bad for the user, and
bad for the advertising platform.

3. SOLUTION
● A learning AP that develops an understanding of
the users preferences over time and tailors the
advertising delivered based on those.
● Pass on some of the advertising revenue to the
user in a Win - Win deal to encourage
enagement.
● Build local delivery in as a focus and delivery
predominantly to smartphones

4. Competitors / Similar
DEALS
● GROUPON
● LIVING SOCIAL
● AMAZON DEALS
● GOOGLE OFFERS
ADVERTISING
● Facebook
● Google
● Greystripe Ap Ads
● Convential Media

5. How DaD is Different
● Better for users - more deals, more local deals
● Better for advertisers - local, immediacy, cheaper, easy
● deal entering
● Pay users increasing eyeballs (WIN -WIN)
● Learning preferences over time to reduce unwanted
● offers
● Only 25% minimum discount vs 50%
● Only 25% fee for bookings vs 50%
● No CC fees
● Cheaper click per view rate than standard web / Social Ads
○

6. Summary
● Dime-A-Deal is a mobile app that allows the
customer to view an advertisement for group-
buying deals
● Watch Ad (trigger on phone call out or browse
categories - can bypass or park for later)
● (Max 3 per hour, 15 per day)
● Rate how you felt about the advertisement
● Receive a dime in deal credits for each Ad
● Spend the credits on deals, apps, charity, or
save them up
● for EPIC DEALS!

7. Application Settings
○ Allow customer to configure
various behaviors
○ Set schedule to receive ads
(e.g. disable during normal
work hours)
○ Control data usage costs by
only allowing ads when the
customer allows it
○
Preferences Mockup
(does not display all settings)

8. Mockup - Rating
○ DAD will keep track of
each customer's ratings
to improve ad delivery
and conversion rate

9. Conclusion
○ Get DaD, get Deals, get Dimes!