Клара Костина ViHub: «Видео программатик. Возможности и ключевые цифры»

1. VIDEO PROGRAMMATIC
PLATFORM

2. 209
304
188
160
1
380
1
225
931
813
Russia
UK
World
Germany
Videos
per
Viewer
Minutes
per
Viewer
46
min/
day
7
video/
day
Comscore,
Febr
2013
and
Febr
2014.
World,
Russia,
UK,
Germany
hCp://adindex.ru/publicaHon/analiHcs/100380/2014/02/4/106384.phtml
Russians
are
ac2ve
online
video
viewers

3. 70%
28%
24%
11%
Source:
TNS,
OnLife,
2013
Online
video
is
watched
through
different
devices

4. Source:
comScore
Video
Metrix,
July
2013
–
July
2014
Russia,
women
15-­‐35
%
Reach
Web
Pop
Minutes
per
Viewer
Videos
per
Viewer
80,05 222,3 70,3
31,59 21,8 5,7
26,73 44,6 5,4
23,08 147,4 13,5
20,89 108,0 33,1
10,94 44,1 8,2
9,58 245,3 18,6
9,41 129,3 3,7
9,20 62,9 12,9
People
are
interested
in
different
video
content
and
search
for
it
on
different
sites

5. VIHUB - Demand Side Platform (DSP) for Buying On-
line Video advertising using Programmatic and RTB.
q It allows agencies and advertisers to get broad
coverage of online video campaign through one
interface automatically, combining hundreds of video
resources.
q It optimizes cost and efficiency precisely targeting
specific narrow audience by demographic, behavior,
location, interests and device.
q It gives full transparency via comprehensive
reporting.

7. BI Intelligence

8. RUSSIA:
60
mln
Online
Video
Unique
Viewers.
Ad
Spend
on
Online
Video
+60%

9. RUSSIA
2015
2015
2013
2012
2010
If
Programma2c
takes
10%
of
Online
video
=
ca.
0.6+
Bln
Rub
By
2014
Programma2c
=
12%
of
Online
Video
By
2014
Online
Video
=
3%
of
TV,
CAGR
+58%
By
2014
Online
Video
=
9%
of
TV
,
CAGR
+40%
Mobile Video & Private MP
Programmatic Video
Online Video Advertising
Programmatic Video
Online Video Advertising
USA

10. RUSSIA:
Key
Players
in
Video
Programma2c

11. VIHUB
6+
ADVANTAGES
1. Frequency
of exposure planning across all SSPs
and publishers in media plan , not just YT.
2. Integration of TNS metrics in reports and confirmed
Digital GRPs for every campaign.
3. Brand Safety - using Bot Scanner and Proximic to
increase efficiency.
4. Video Viewability measurement using Open VV
technology.
5. Several SSPs, Russian publishers and inventory.
6. Flexible Terms & Conditions for Ad Agencies.

12. VIHUB
BRAND
SAFETY
&
TRAFFIC
QUALITY
BotScanner
Automatic System of Visitors analytic.
Traffic safety protection.
Open Video Viewability
A single open-source technology for
measuring ad viewability, aligned with
commonly agreed upon industry
standards.

13. VIHUB
PROGRAMMATIC
PRODUCTS
VIHUB
Auc2on
Programma2c
YouTube
BidSwitch
LiveRail
SpotXchange
Other
SSPs
2
rubles
CPV
VIHUB
Russia
direct
Programma2c
Russian
publishers
Russian
video
networks
350
rubles
CPM
VIHUB
Reach
&
Frequency
Mix
of
AucHon
and
Russia
Direct
with
Cross-­‐
Frequency
2
rubles
CPV

14. VIHUB
VIDEO
FORMATS
VIHUB
In-­‐Stream
Video
Pre-­‐Rolls
Mid-­‐Rolls
Post-­‐Rolls
All-­‐Rolls
CPV
opHmizaHon
CPM
buying
VIHUB
In-­‐Banner
Video
Video
banner
Can
be
Auto-­‐played
Audio
is
user-­‐
iniHated
CPM
buying
VIHUB
Pre-­‐loader
Video
Video
Auto-­‐
started
Audio
Auto-­‐
started
CPM
buying
InteracHve
Examples
of
Formats
-­‐
hCp://vihub.ru/VideoSamples

15. VIHUB
REACH

16. EXAMPLE
OF
TOP
SITES
IN
CAMPAIGN

17. VIHUB
.
RECENT
CASES
CTR
=
14,2%
CR
=
52,5%

18. VIHUB
.
RECENT
CASES
CTR
=
12,2%
CR
=
48.91%

19. VIHUB
AD
FORMATS
Preroll
Social
Mobile
Display
+
Preroll
• Standard
Preroll
•
Standard
Preroll
+
Banner
•
InteracHve
Preroll
•
Engage
Skip
Preroll
•
Expandable
•
“Raising
star”
Preroll
hCp://www.iab.net/risingstars
•
Mobile
App
Preroll
•
InteracHvity
Mobile
Ad:
HTML5
unit
• All
formats
meet
IAB
requirements
VAST:
hCp://www.iab.net/media/file/VAST_1_11_FINAL.pdf
• Google
cerHfied
with
VAST
protocol
https://support.google.com/3pascertification/table/4570113

20. VIHUB
TARGETING
&
METRICS
METRICS:
•
Digital
GRPs
•
CPV
(complete
video
view)
• CPM
•
CPC
•
CompleHon
Rate
•
Impressions
•
Bids
•
Clicks
•
AcHons

21. VIHUB
PROGRAMMATIC
vs
TV
METRICS
PROGRAMMATIC
TV
METRICS
GRPs
Reach
&
Frequency
CPC
CPA
Comple2on
Rate
Behavioral
Targe2ng
Re-­‐targe2ng
GRPs
Reach
&
Frequency

22. contact-us@vihub.ru