0
Silverlight 3 Briefing

     Christophe Lauer – http://twitter.com/CLaueR
Business Development Manager w/ Web Agencies
   ...
Microsoft .NET Application Platform
Deliver applications across the UX Continuum


                           Consistent T...
What is Silverlight?



        Microsoft Silverlight is a free, cross-browser, cross-
       platform plug-in that enable...
What does Silverlight do?



      Silverlight enables the rapid delivery of a new class of
       high-quality, safer and...
Silverlight Momentum
By the Numbers


  22 months
  since launch
Silverlight Momentum
By the Numbers


  22 months      400m+
  since launch   downloads
Silverlight Momentum
By the Numbers

                             400,000
  22 months      400m+          +
  since launch...
Silverlight Momentum
By the Numbers

                             400,000          200+
  22 months      400m+          + ...
Silverlight Momentum
By the Numbers

                             400,000          200+          350+
  22 months      400...
Silverlight Momentum
By the Numbers

                             400,000          200+          350+             Thousand...
Silverlight Customer Stories


                               Continental Airlines
                               Call Cen...
Silverlight Customer Stories


                            MGM – Stargate SG1
                            stargate.mgm.com...
Silverlight Customer Stories


                            Tata Nano
                            experience.tatanano.com

...
Silverlight Customer Stories


                           eBay
                           Ie8.ebay.com/sidebar


    • Int...
Silverlight Customer Stories


                        Hardrock International
                        http://memorabilia.h...
Silverlight Customer Stories

                              Roland Garros 2009
                              Tennis Tourna...
Silverlight Customer Stories


                            Bondi
                            www.playboyarchive.com


    ...
Silverlight Customer Stories


                             NBCOlympics.com
                             www.nbcolympics.c...
Silverlight Customer Stories


   Applicant Explorer
   www.careerbuilder.com
    •   1.6 Million jobs posted
    •   23 M...
Silverlight Customer Stories

                   Perfect Car Finder
                   www.kbb.com/KBB/PerfectCar
        ...
Silverlight Customer Stories


   Where’s Rogan? Campaign
   nymag.com/rogan

    •   Interactive video series
    •   New...
Silverlight Customer Stories


                              Instant Streaming
                              www.netflix.c...
Silverlight Customer Stories


                            K2 blackpoint
                            www.k2.com


    •   ...
Announcing : Silverlight 3
Silverlight 3 Themes
Support for Higher
Quality Video & Audio


Empowering
Rich Experiences


Improving
RIA Productivity

...
Silverlight 3 New Capabilities : Media
                   Support for Higher Quality Video and Audio


                   ...
Silverlight 3 New Capabilities : Media
                    Support for Higher Quality Video and Audio


                  ...
Silverlight 3 New Capabilities : Media
                    Support for Higher Quality Video and Audio


                  ...
Silverlight 3 New Capabilities : Media
                    Support for Higher Quality Video and Audio


                  ...
Silverlight 3 New Capabilities : Media
                    Support for Higher Quality Video and Audio


                  ...
Silverlight 3 New Capabilities : Media
                    Support for Higher Quality Video and Audio


                  ...
Silverlight 3 New Capabilities : Media
                   Support for Higher Quality Video and Audio


                   ...
Silverlight 3 New Capabilities : Graphics
                            Empowering Rich Experiences


                    Pe...
Silverlight 3 New Capabilities : Graphics
                             Empowering Rich Experiences


                     ...
Silverlight 3 New Capabilities : Graphics
                             Empowering Rich Experiences


                     ...
Silverlight 3 New Capabilities : Graphics
                            Empowering Rich Experiences


                      ...
Silverlight 3 New Capabilities : Graphics
                             Empowering Rich Experiences


                     ...
Silverlight 3 New Capabilities : Graphics
                            Empowering Rich Experiences


                      ...
Silverlight 3 New Capabilities : Graphics
                             Empowering Rich Experiences


                     ...
Silverlight 3 New Capabilities : Graphics
                     Empowering Rich Experiences


                             ...
Silverlight 3 New Capabilities : RIA Productivity
                            Improving RIA Productivity


               ...
Silverlight 3 New Capabilities : RIA Productivity
                               Improving RIA Productivity


            ...
Silverlight 3 New Capabilities : RIA Productivity
                               Improving RIA Productivity


            ...
Silverlight 3 New Capabilities : RIA Productivity
                               Improving RIA Productivity


            ...
Silverlight 3 New Capabilities : RIA Productivity
                              Improving RIA Productivity


             ...
Silverlight 3 New Capabilities : RIA Productivity
                                Improving RIA Productivity


           ...
Silverlight 3 New Capabilities : Dev Productivity
                      Improving RIA Productivity


                     ...
Silverlight 3 New Capabilities : Out of Browser
                                     Out of Browser


                   R...
Silverlight 3 New Capabilities : Out of Browser
                                       Out of Browser


                  ...
Silverlight 3 New Capabilities : Out of Browser
                                      Out of Browser


                   ...
Silverlight 3 New Capabilities : Out of Browser
                                       Out of Browser


                  ...
Silverlight 3 New Capabilities : Out of Browser
                                        Out of Browser


                 ...
Silverlight 3 New Capabilities : Out of Browser
                                       Out of Browser


                  ...
Silverlight 3 New Capabilities : Out of Browser
                                        Out of Browser


                 ...
Silverlight 3 New Capabilities : Out of Browser
                           Out of Browser


                             D...
Silverlight 3 New Capabilities : Design Tooling


                          Designed for Silverlight 3

          Media

 ...
Silverlight 3 New Capabilities : Design Tooling
                   Breakthrough Design with Expression Blend 3


         ...
Silverlight 3 New Capabilities : Design Tooling
                   Breakthrough Design with Expression Blend 3


         ...
Silverlight 3 New Capabilities : Design Tooling
                   Breakthrough Design with Expression Blend 3


         ...
Silverlight 3 New Capabilities : Design Tooling
                   Breakthrough Design with Expression Blend 3


         ...
Silverlight 3 New Capabilities : Design Tooling
                   Breakthrough Design with Expression Blend 3


         ...
Silverlight 3 New Capabilities : Design Tooling
                   Breakthrough Design with Expression Blend 3


         ...
Silverlight 3 New Capabilities : Design Tooling
                   Breakthrough Design with Expression Blend 3


         ...
Silverlight 3 New Capabilities : Design Tooling
                   Breakthrough Design with Expression Blend 3


         ...
Summary
Silverlight 3 Themes
Support for Higher
Quality Video & Audio


Empowering
Rich Experiences


Improving
RIA Productivity

...
Available Now

          Available Mix 2009
           Silverlight Version 3
              March 17



        www.microso...
© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be...
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Silverlight Momentum and Introducing Silverlight 3

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  •  On July 10, 2009 in San Francisco, CA, Microsoft Corp. unveiled Silverlight 3, the most powerful platform for creating and delivering Rich Internet Applications (RIAs) and media experiences on the Web. This third version continues Silverlight’s track record of rapid innovation by introducing more than 50 new features, including support for running Silverlight applications out of the browser, dramatic video quality and performance improvements, and features that radically improve developer productivity. Combined with the continued innovation in our world-class tools for designers and developers - Visual Studio and Expression Blend - Silverlight 3 empowers more than 6 million .NET developers to create cutting-edge RIAs and media experiences.  With Silverlight, RIAs are now first-class citizens on any computer.
  • For anyone and any organisation looking to deliver exceptional application and media experiences across a range of platforms and devices Microsoft has both the tooling and platform to deliver exceptional results.Visual Studio and Expression Studio enable seamless collaboration between development and design tasks, targeting the .NET platform across the UX continuum from client to multiple web browsers on multiple platforms and devices.
  • Free – no cost to download the plugin, the SDK. You don’t have to use a Microsoft Server to serve Silverlight. You can develop and deploy Silverlight without paying a penny.Cross Browser – Major browsers are supported but recent implementations saw successful use in over 30 types of browserCross Platform – Windows, Intel Macs and Linux (via MoonLight & the open source community)Rich Internet Applications – Productivity, entertainment, communications and social networkingRich Media Experiences – High Definition Video, Audio, Gaming, AnimationWeb and Desktop – Applications are deployed through the browser but can be installed on the desktop for connected or disconnected use.Silverlightis a cross-browser, cross-platform (Mac OS, Windows and Linux) and cross-device browser plug-in that helps companies design, develop and deliver applications and experiences on the Web. Installed as a free browser plug-in approximately 5MB in size, in less than 10 seconds, Silverlight enables a new class of rich, safe, secure and scalable cross-platform experiences. .NET Framework High Performance2D graphics and interactivityRich skinnable UI controlsHigh quality Media and StreamingHTML IntegrationRobust NetworkingPowerful Data Support : WCF, ADO.NET, LINQMove from Web to Desktop and MobileDesigner– Developer Tools2D graphics, animation, layout, high-definition video, databinding, networking and controls to create richer experiences than previously possibleHigh performance – faster than Chrome V8 or AS3Rich UI – skinning / control templates is unique. In flex you need to edit code / movie clipsHTML integration – you don’t need to throw away your web site – you can spot enhance with eg SL chart or datagridRobust Networking – sockets support; also working on binary XMLPowerful data support – WCF for web services (most folks use these); can also use ADO to query via URLDesigner – Dev tool – unique in that you can do graphics, animation; as well as working on control templates / skins, layout and look of your data
  • Rapid Delivery : Silverlight projects typically take less time than traditional methods for creating rich web content. This is due to the rich & innovative tooling, comprehensive platform and familiarity with the .NET platform and languagesHigh Quality : Silverlight projects produce very high quality results especially for user experience. This is because of the focus on design tooling and UX features within the platform. For video, Silverlight is used in preference to other technologies due to it’s performance delivering HD content and ability to cope with challenging network conditions through IIS Smooth Streaming technology.Safer : Silverlight projects are always sand-boxed even when deployed to the desktopScalable : Silverlight allows developers to architect the ideal split of client and server processing as well as using multi-core processors on the client machine making Silverlight applications more scaleable. For video applications Silverlight’s performance delivering video allows larger numbers of consumers to be served simultaneouslyDeveloped and Designed using Familiar Tools : Silverlight includes the .NET framework and has support built into Visual Studio for using familiar .NET languages such as C# and VB.NET.Expression Studio enables prototyping and design iterations, lock-step with developers using Visual Studio and importuing graphic elements from Adobe Photoshop and Illustrator while preserving information such as layering.
  • Transcript of "Silverlight Momentum and Introducing Silverlight 3"

    1. 1. Silverlight 3 Briefing Christophe Lauer – http://twitter.com/CLaueR Business Development Manager w/ Web Agencies Microsoft France
    2. 2. Microsoft .NET Application Platform Deliver applications across the UX Continuum Consistent Tools & Application Model Develop Deploy Design Browser User Experience Continuum Client
    3. 3. What is Silverlight? Microsoft Silverlight is a free, cross-browser, cross- platform plug-in that enables rich internet applications and rich media experiences on the Web and Desktop.
    4. 4. What does Silverlight do? Silverlight enables the rapid delivery of a new class of high-quality, safer and more scalable experiences, developed and designed using familiar tools.
    5. 5. Silverlight Momentum By the Numbers 22 months since launch
    6. 6. Silverlight Momentum By the Numbers 22 months 400m+ since launch downloads
    7. 7. Silverlight Momentum By the Numbers 400,000 22 months 400m+ + since launch downloads Developers & Designers Source: Microsoft Developer Tracker 2008 Report
    8. 8. Silverlight Momentum By the Numbers 400,000 200+ 22 months 400m+ + partners in since launch downloads Developers & Designers 30 countries
    9. 9. Silverlight Momentum By the Numbers 400,000 200+ 350+ 22 months 400m+ + partners in Microsoft since launch downloads Developers & Products & Designers 30 countries Websites
    10. 10. Silverlight Momentum By the Numbers 400,000 200+ 350+ Thousands 22 months 400m+ + partners in Microsoft of Apps since launch downloads Developers & Products & across the Designers 30 countries Websites world www.silverlight.net/showcase
    11. 11. Silverlight Customer Stories Continental Airlines Call Center Application • Customers were able to get better results using the Web than call center agents inhouse • Reservation System was rewritten as a RIA • Call Center Agents can now provide better service • Browser based application reduced costs • Cross-platform, cross-browser capabillity reduces development, configuration and deployment costs “One of the things I truly enjoyed about working with Silverlight was being able to decouple the business logic from the user interface. We didn’t have to wait for the design to be done, and Infusion (the design agency) didn’t have to wait for us to be done.” “Because Silverlight supports multiple languages, including C#, we could take advantage of our existing Microsoft investment and experience and easily extend it out to the Web. We can also give our application a richer feel and a stronger user experience.” Jeff Matthew, Senior Manager in Technology, Continental Airlines
    12. 12. Silverlight Customer Stories MGM – Stargate SG1 stargate.mgm.com • Immersive fan site for latest season of cult TV show • Photosynth and Deep Zoom enable • Interstitial advertising opportunity generates revenue • Potential opportunities for richer experiences using Silverlight on other MGM franchises “We knew the content had to be visually compelling, but we also wanted people to interact with and explore every detail of the images in front of them.” “This experience is going to offer Stargate fans just what they want to see in just the kind of detail that they like. It’s a unique opportunity for people to walk around the ship, virtually, on their computer. It’s phenomenal.” Thomas Hughes, VP of Digital Marketing, MGM Studios
    13. 13. Silverlight Customer Stories Tata Nano experience.tatanano.com • New car online booking & in-showroom experience • Demonstrated car to potential customers via the Web as no showroom models available • Showroom and Web experience built in 15 days • Distributed to 450 showrooms and millions of online visitors “Given the constraints we had, I think the product we delivered was phenomenal, Microsoft gave us the right technology at the right time and the right cost. We definitely want to use this sort of experience to help market our existing cars and the new cars we’ll roll out in the future. It’s a great way to give customers an understanding of our products.” Nitin Seth, Head of Car Product Group (Passenger Car Business Unit), Tata Motors
    14. 14. Silverlight Customer Stories eBay Ie8.ebay.com/sidebar • Internet Explorer 8 Sidebar in Silverlight • Displays eBay activity even when away from eBay website • Prototyped by one engineer, half time for a week • Rich interactive experience packs a lot of content into a small space “Because of its highly dynamic nature, we figured that Silverlight could help us make transitions easily, present highly contextual information without having to worry about AJAX workarounds, and pack a lot of information into a very small space. We also figured that with Silverlight, if we could imagine it, we could do it, without the technical limitations of working in HTML.” Jonathan Gabbai, Global Innovations Manager, Internet Marketing for eBay
    15. 15. Silverlight Customer Stories Hardrock International http://memorabilia.hardrock.com • Online access to the cream of 70,000 item rock memorabilia collection • Silverlight Deep Zoom allows inspection of minute detail and intuitive navigation • Metadata provides facts about the image being browsed • Built in just 30 days “Once we saw Deep Zoom in action, there was no longer a debate about which technology we would use. Deep Zoom doesn’t just approximate the real-life experience people have at Hard Rock, it goes even further so that fans can get closer and interact with pieces in ways they couldn’t in person.” Michael Lemme, Creative Director at Duncan/Channon
    16. 16. Silverlight Customer Stories Roland Garros 2009 Tennis Tournament • IIS Smooth Streaming of Tournament • First live test of Smooth Streaming using Beta code • 139,710 unique users • 290k hours of video delivered • Average daily visit 64 minutes • 80% of streams > 1Mpbs • 50% of streams @ 3Mbps “"The HD broadcast of Roland Garros shown on our websites (www.france2.fr and www.france3.fr) was successful, For two weeks, nearly 140 000 users have watched this HD broadcast with an amazing record time of 64 minutes on average viewing per user and per day for a total of 290 000 hours available in HD." Laurent Souloumiac, CEO of France Télévisions Interactive.
    17. 17. Silverlight Customer Stories Bondi www.playboyarchive.com • Playboy and Rolling Stone archives online • A new model for monetizing printed content archives • Deep Zoom and text search featured • Rolling Stone Archive launches Summer 2009 “Silverlight gave us the tools we need to effectively monetize archival publishing content and deliver a compelling user experience”. Marat Aktar, Co-founder, Bondi Digital Publishing
    18. 18. Silverlight Customer Stories NBCOlympics.com www.nbcolympics.com • Exclusive US online coverage of the 2008 Olympics • Live and on-demand video, multiple video streams • Rich Interactive Player • Average 27 Minutes spent on site (compare with 3 minutes average for other, non-Silverlight sites) • 1.3 Billion page views • 70 Million video streams • 600 Million minutes of video content “The Olympics are a massive project, an event with 34 sports, 304 medal events, and 10,000 athletes, all of which happens in just 17 days. So how do you take 2,000 hours of live video and 3,500 hours of on-demand video and put it on a digital platform? How do you deliver this content to the online audience, an audience that is becoming more and more important to us, in a way that will engage and entertain them? How do you manage all that while upholding obligations to exclusive advertisers on the Web, who have come to expect very high levels of production value? We looked around the spectrum of companies, all over the world, and there was really only one we felt could do this, and that was Microsoft.” Perkins Miller, SVP Digital Media, NBCSports
    19. 19. Silverlight Customer Stories Applicant Explorer www.careerbuilder.com • 1.6 Million jobs posted • 23 Million Users/month • Rich Internet Application • Integrates Silverlight and Live Search • Searching 30 million resumes • Integration with Social Networking sites • Rapidly narrows candidate search • Dynamically sort by content type • Scheduled for release in 2009 " Applicant Explorer is designed to provide employers with a more complete picture of an applicant, pulling information from a variety of sources to highlights skills, experience and accomplishments . Working with Microsoft Silverlight gives us the ability to easily load, sort, filter and page data so recruiters can dynamically sift through large amounts of data quickly and easily. We expect the application will introduce a greater efficiency and depth of knowledge into the overall recruitment experience.” Greg Brass, Director, Profile Search, Careerbuilder.com
    20. 20. Silverlight Customer Stories Perfect Car Finder www.kbb.com/KBB/PerfectCar Finder/PhotoEdition.aspx • Trusted resource for Auto industry pricing • 12 Million website visits per month • RIA enables customers to find perfect car • Rich Silverlight Controls • DeepZoom photo explorer • 2 months, 1 developer • ASP.NET Ajax, Visual Studio, 64-bit Windows Server and IIS, SQL Server “Although the customer experience delivered by our Silverlight client is entirely new, the technology we used to deliver that experience was already familiar… a C# developer who had never used Silverlight before was able to deliver a mockup in just two days without learning any new skills or tools and complete the project in less than two months. Some people believe that Silverlight is just the Microsoft version of Adobe Flash, but we could never have used Flash to deliver what we did in only eight weeks.“ Andy Lapin, Director or Architecture
    21. 21. Silverlight Customer Stories Where’s Rogan? Campaign nymag.com/rogan • Interactive video series • New model for advertising/brand promo • Eyewonder in-stream ad platform • Akamai media player framework • Interaction rates 10% higher “This joint project produced a richer, more engaging ad experience for viewers and proved a great example of how sites can monetize their video content and create new advertising space.” Ricky McClellen, CIO of EyeWonder
    22. 22. Silverlight Customer Stories Instant Streaming www.netflix.com • World’s largest online movie rental service • 10 Million Subscribers (Feb 2009) • 12,000 Movies and TV episodes • Instantly stream movies to PC and Mac • PlayReady DRM for content protection • Timeline navigation; rewind, fast-forward • Faster, more robust connection “Netflix chose Silverlight because it makes a faster and more agile development environment possible, allowing Netflix to quickly deliver a superior instant watching experience to our subscribers. When Netflix deployed Silverlight last fall, Netflix members realized a richer experience of access and quality to instantly watch movies and TV episodes from Netflix on their PCs and, for the first time, were able to instantly watch the same content on their Intel-based MacIntosh computers.” Steve Swasey, Netflix VP of Corporate Communications
    23. 23. Silverlight Customer Stories K2 blackpoint www.k2.com • RIA tooling • Creates process-driven Applications without code • Visually build Sharepoint workflow applications • Silverlight based tooling “Our investments in Silverlight allows us to go beyond anything we have managed to do before in a timeframe that continues to keep us in the leadership position for building workflow based applications on Microsoft’s platform. We plan to continue to invest in Silverlight moving forward and are really excited about the new features in Silverlight 3, particularly the new offline and out of browser capabilities" Adriaan van Wyk, CEO of K2
    24. 24. Announcing : Silverlight 3
    25. 25. Silverlight 3 Themes Support for Higher Quality Video & Audio Empowering Rich Experiences Improving RIA Productivity Out of Browser Capabilities Design Tooling
    26. 26. Silverlight 3 New Capabilities : Media Support for Higher Quality Video and Audio Smooth Streaming More Format Choices Media Graphics Full Screen HD Playback Extensible Media Formats RIA Productivity Out of Browser Design Tooling Industry Leading Content Protection
    27. 27. Silverlight 3 New Capabilities : Media Support for Higher Quality Video and Audio IIS7 Smooth Streaming Live & On-Demand True HD 720p+ IIS Media Services (formerly IIS Media Pack) is an integrated Media HTTP media delivery platform, which features Smooth Streaming which dynamically detects and seamlessly switches, in real time, Graphics the video quality of a media file delivered to Silverlight based clients depending on local bandwidth and CPU conditions. RIA Productivity Out of Browser Design Tooling
    28. 28. Silverlight 3 New Capabilities : Media Support for Higher Quality Video and Audio More Format Choices In addition to native support for VC-1/WMA, Silverlight 3 now Media offers native support for H.264 and AAC, giving content distributors a choice of widely supported industry formats Graphics RIA Productivity Out of Browser Design Tooling
    29. 29. Silverlight 3 New Capabilities : Media Support for Higher Quality Video and Audio True HD Playback in Full Screen Silverlight 3 leverages graphics processor unit (GPU) hardware Media acceleration to deliver true full-screen 720p+ HD video playback Graphics RIA Productivity Out of Browser Design Tooling
    30. 30. Silverlight 3 New Capabilities : Media Support for Higher Quality Video and Audio Extensible Media Format Support With the new Raw AV pipeline, Silverlight can support a wide Media variety of third-party codecs. Audio and video can be decoded outside the runtime and passed to Silverlight for rendering, Graphics extending format support beyond the native codecs. RIA Productivity Out of Browser Design Tooling
    31. 31. Silverlight 3 New Capabilities : Media Support for Higher Quality Video and Audio Industry Leading Content Protection Silverlight DRM, Powered by PlayReady Content Protection Media enables protected in-browser experiences using AES encryption or Windows Media DRM. Graphics RIA Productivity Out of Browser Design Tooling
    32. 32. Silverlight 3 New Capabilities : Media Support for Higher Quality Video and Audio Demos Media Graphics RIA Productivity Out of Browser Design Tooling
    33. 33. Silverlight 3 New Capabilities : Graphics Empowering Rich Experiences Perspective 3D Graphics Bitmap Caching Media Graphics New Bitmap API Themed App Support RIA Productivity Out of Browser Design Tooling Enhanced Control Skinning Improved Text Rendering
    34. 34. Silverlight 3 New Capabilities : Graphics Empowering Rich Experiences Perspective 3D Graphics & Animation Effects Silverlight 3 supports Perspective 3d Effects, so users can rotate Media or scale live content in space without writing any additional code, and Animation Effects such as spring and bounce, to make more Graphics natural movement. RIA Productivity Out of Browser Design Tooling
    35. 35. Silverlight 3 New Capabilities : Graphics Empowering Rich Experiences Bitmap Caching Silverlight 3 dramatically improves the rendering performance of Media applications by allowing users to cache vector content, text, and controls into bitmaps. Graphics RIA Productivity Out of Browser Design Tooling
    36. 36. Silverlight 3 New Capabilities : Graphics Empowering Rich Experiences New Bitmap API & Pixel Shader Effects Read and write pixel values directly to a bitmap with the new Media Bitmap API, and use the new Pixel Shader Effects such as blur and drop shadow or create your own unique effects that can be Graphics applied to any control or object in the application. RIA Productivity Out of Browser Design Tooling
    37. 37. Silverlight 3 New Capabilities : Graphics Empowering Rich Experiences Themed Application Support Developers can now theme applications by applying styles to Media their controls and changing them at runtime. Additionally, styles can be cascaded by basing them on each other. Graphics Dev Productivity Out of Browser Design Tooling
    38. 38. Silverlight 3 New Capabilities : Graphics Empowering Rich Experiences Enhanced Control Skinning Silverlight 3 provides easier skinning capabilities by keeping a Media common set of controls external from an application. This allows the sharing of styles and control skins between different Graphics applications. RIA Productivity Out of Browser Design Tooling
    39. 39. Silverlight 3 New Capabilities : Graphics Empowering Rich Experiences Improved Text Rendering & Font Support Silverlight 3 provides greatly more efficient rendering and rapid Media animation of text, and applications can load faster by enabling the use of local fonts. Graphics RIA Productivity Out of Browser Design Tooling
    40. 40. Silverlight 3 New Capabilities : Graphics Empowering Rich Experiences Demos Media Graphics RIA Productivity Out of Browser Design Tooling
    41. 41. Silverlight 3 New Capabilities : RIA Productivity Improving RIA Productivity Controls SEO and Deep Linking Media Graphics Enhanced Data Support Improved Performance Dev Productivity RIA Out of Browser Design Tooling Advanced Accessibility
    42. 42. Silverlight 3 New Capabilities : RIA Productivity Improving RIA Productivity 60+ Controls 60+ high-quality, fully skinnable and customizable controls avilable such as charting and media, new layout containers such Media as dock and viewbox, and controls such as autocomplete, treeview and datagrid. Controls come with nine professional Graphics designed themes and the source code can be modified/recompiled or utilized as-is. Dev Productivity RIA Out of Browser Design Tooling
    43. 43. Silverlight 3 New Capabilities : RIA Productivity Improving RIA Productivity SEO and Deep Linking Solve the SEO-related challenges posed by RIAs by utilizing business objects on the server, together with ASP.NET controls Media and site maps, and automatically mirror database-driven RIA content into HTML that is easily indexed by the leading search Graphics engines. Deep linking now allows bookmarking within a RIA. Dev Productivity RIA Out of Browser Design Tooling
    44. 44. Silverlight 3 New Capabilities : RIA Productivity Improving RIA Productivity Enhanced Data Support .NET RIA services and a new set of data controls for Silverlight 3 provide a range of new capabilities which make it easier than Media ever before to build out a complex, data driven user interface. New features include Element to Element Binding, Data Form Graphics controls, data validation capabilities, and support for business objects on both the client and server Dev Productivity RIA Out of Browser Design Tooling
    45. 45. Silverlight 3 New Capabilities : RIA Productivity Improving RIA Productivity Improved Performance Improvements include Application Library Caching to reduce application size, Enhanced DeepZoom for more fluid navigation Media with larger DeepZoom collections, Binary XML for compressed and thus speedier communication with the server, and Local Graphics Connection which allows communication between two Silverlight Dev Productivity RIA applications on the client without server roundtrip Out of Browser Design Tooling
    46. 46. Silverlight 3 New Capabilities : RIA Productivity Improving RIA Productivity Enhanced Accessibility Support Silverlight 3 is the first browser plug-in to provide access to all system colors, allowing partially-sighted people to make Media changes such as high contrast color schemes for ease of readability by using familiar operating system controls. Graphics Dev Productivity RIA Out of Browser Design Tooling
    47. 47. Silverlight 3 New Capabilities : Dev Productivity Improving RIA Productivity Demos Media Graphics Dev Productivity RIA Out of Browser Design Tooling
    48. 48. Silverlight 3 New Capabilities : Out of Browser Out of Browser Run Apps Out of Browser Desktop & Start Menu Media Graphics Safer & More Secure Smooth Installation RIA Productivity & Auto Update Out of Browser Design Tooling Windows Integration Connectivity Detection
    49. 49. Silverlight 3 New Capabilities : Out of Browser Out of Browser Run Applications Outside of the Web Browser Media Applications can now be installed and run from the desktop as lightweight web companions, allowing users to take their favorite Graphics Web applications with them, regardless of whether they are connected to the Internet or not. RIA Productivity Out of Browser Design Tooling
    50. 50. Silverlight 3 New Capabilities : Out of Browser Out of Browser Desktop Shortcuts & Start Menu Support Applications can be stored on the desktop on both Windows and Media Mac OS, and accessed with one-click from the Start Menu or Applications Folder Graphics RIA Productivity Out of Browser Design Tooling
    51. 51. Silverlight 3 New Capabilities : Out of Browser Out of Browser Safer & More Secure Silverlight leverages the security features of the .NET Framework, and runs inside a secure sandbox with persistent Media isolated storage. As they share most of the security restrictions of traditional web apps, Silverlight apps can be trusted without Graphics security warnings or prompts, minimizing user interruptions. RIA Productivity Out of Browser Design Tooling
    52. 52. Silverlight 3 New Capabilities : Out of Browser Out of Browser Smooth Installation & Auto-Update Media Silverlight applications are stored in a local cache and do not require extra privileges to run, so the installation process is quick Graphics and efficient as well as consumer friendly, with support for non-administrator install . Upon launch applications can check RIA Productivity for new versions and automatically update themselves. Out of Browser Design Tooling
    53. 53. Silverlight 3 New Capabilities : Out of Browser Out of Browser Windows Support Take advantage of new Windows 7 capabilities with support for Media Superbar integration, multitouch user input, and location aware services such as GPS support. Graphics RIA Productivity Out of Browser Design Tooling
    54. 54. Silverlight 3 New Capabilities : Out of Browser Out of Browser Connectivity Detection In Browser / Out of Browser Media Silverlight applications can now detect whether they have Internet connectivity and can react intelligently including caching Graphics a users’ data until their connection is restored. RIA Productivity Out of Browser Design Tooling
    55. 55. Silverlight 3 New Capabilities : Out of Browser Out of Browser Demos Media Graphics RIA Productivity Out of Browser Design Tooling
    56. 56. Silverlight 3 New Capabilities : Design Tooling Designed for Silverlight 3 Media Graphics RIA Productivity Out of Browser Expression Blend 3 enables developers and designers to take full advantage of the underlying power of the delivery platform. Design Tooling 3D transformations in Silverlight, visual effects such as blur and glow, hardware acceleration, and the Visual State Manager allow the exploration of new design concepts
    57. 57. Silverlight 3 New Capabilities : Design Tooling Breakthrough Design with Expression Blend 3 Prototyping in SketchFlow Visual Design Workflow Media Graphics Accessible Interactivity Design w/ Data RIA Productivity Out of Browser Design Tooling VSTF Integration Design Surface Extensibility
    58. 58. Silverlight 3 New Capabilities : Design Tooling Breakthrough Design with Expression Blend 3 Breakthrough Design Prototyping SketchFlow introduces a new set of innovative features for the rapid prototyping of user experiences. SketchFlow helps Media designers rapidly explore the navigation and composition of an application using visual tools without the need for coding, to Graphics communicate ideas to other stakeholders, and to collect in- context annotated feedback. RIA Productivity Out of Browser Design Tooling Start Navigation Main Menu Data Entry
    59. 59. Silverlight 3 New Capabilities : Design Tooling Breakthrough Design with Expression Blend 3 Visual Design Workflow Adobe Photoshop and Illustrator import enables integration with existing workflows, with full support for individual layers which Media retain their original layer effects, layout, editable text, and vector content. Graphics RIA Productivity Out of Browser Design Tooling
    60. 60. Silverlight 3 New Capabilities : Design Tooling Breakthrough Design with Expression Blend 3 Accessible Interactivity Add interactivity to applications without having to write code using Behaviors, which encapsulate complex design interactions Media into reusable components which can be directly applied to a user interface element in the application. Graphics RIA Productivity Out of Browser Design Tooling Behave
    61. 61. Silverlight 3 New Capabilities : Design Tooling Breakthrough Design with Expression Blend 3 Design with Data Design time Sample Data makes it easy to design data- connected applications without access to live data, and with fast Media and easy generation of “dummy” placeholder data. Graphics RIA Productivity Name URL Phone Out of Browser John Doe www.yes.com 555-1234 Design Tooling Sue Smith www.no.com 555-5678 Li Wei www.hm.com 313-1234
    62. 62. Silverlight 3 New Capabilities : Design Tooling Breakthrough Design with Expression Blend 3 Source Control Integration w/ VS Team Foundation Server Media Teams can access Team Foundation Server directly from Expression Blend ensuring they can collaborate effectively with Graphics the rest of the team; work is versioned, tracked, backed-up and above all safe. RIA Productivity Out of Browser Design Tooling
    63. 63. Silverlight 3 New Capabilities : Design Tooling Breakthrough Design with Expression Blend 3 Design Surface Extensibility Custom project and item templates, custom context menu items, custom adorners on the design surface when a designer selects Media a custom component, and enhanced support for VS2010 extensibility APIs all help provide a fluid design and development Graphics environment RIA Productivity Out of Browser Design Tooling
    64. 64. Silverlight 3 New Capabilities : Design Tooling Breakthrough Design with Expression Blend 3 Demos Media Graphics RIA Productivity Out of Browser Design Tooling
    65. 65. Summary
    66. 66. Silverlight 3 Themes Support for Higher Quality Video & Audio Empowering Rich Experiences Improving RIA Productivity Out of Browser Capabilities Expression Blend 3 Preview
    67. 67. Available Now Available Mix 2009 Silverlight Version 3 March 17 www.microsoft.com/silverlight Expression Studio 3 www.microsoft.com/expression
    68. 68. © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
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