Video can work wonders to your communications strategy - lead generation, improve conversion rates, build visual identity and sales boost etc - if you know how to use it. This guide takes you through the basics of planning video based campaigns, and hints in creating smart explainer videos. This presentation was used during the eGov Forum in Bahrain, April 2014. Check it out and let us know what you think at sayhello@clipatize.com

1. GETTING STARTED WITH
ONLINE VIDEO COMMUNICATIONS
Part II
Jakub Lebuda
CLIPATIZE. Explanatory videos.

2. Video marketing campaing
traffic
understanding
conversion

3. PLANNING A CAMPAIGN
=
DEFINING THE USP

4. http://www.toprankblog.com/2011/07/
online-marketing-media-mix/
GENERATING TRAFFIC
who are we talking to?
where are these people?
Paid media
Earned media
Shared media
Owned media

5. http://www.toprankblog.com/2011/07/
online-marketing-media-mix/

6. http://www.toprankblog.com/2011/07/
online-marketing-media-mix/

9. CHANNELLING
TRAFFIC
#The promise
#Context of use
#WIIFM
#social proof
#call to action

10. CHANNELLING
TRAFFIC
(cntnd)
http://unbounce.com/landing-
pages/7-elements-of-a-winning-
landing-page/

11. ENSURING UNDERSTANDING
#explainer video
#1-2-3-4 steps banner (hero shots)
#key benefits list
#live chat

12. CONVERSION
what do you want to achieve
#call to action
#conversion facility (form, download
button, subscribe mechanism)
#ensure a benefit

13. PLANNING A CAMPAIGN
#things to consider

14. TRAFFIC LANDING PAGE VIDEO
Know your budget and goals
Encourage feedback
Know your
competitors
(creation+plan,
look globally)
Ensure testing:
A/B, focus groups,
eyetracking
Hosting
(YT, other
providers)
Identify/know
know your target
Analytics:
source of traffic,
bounce rate
Analytics:
how people watch
my video
Agree on who is monitoring/evaluating the campaign
Be ready for success (manage lead/conversions)

15. GOOD LUCK!

16. Thank you!
jakub@clipatize.com
twitter.com/clipatize
facebook.com/clipatize