• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Global Product Management Talk On How to Do Product Marketing Without Marketing Your Product
 

Global Product Management Talk On How to Do Product Marketing Without Marketing Your Product

on

  • 640 views

Listen! http://bit.ly/16Nt93S ...

Listen! http://bit.ly/16Nt93S
Background resources: http://bit.ly/ZNtBsv
Mark your calendar with the correct time: http://bit.ly/15e7UtZ
Follow for reminders: http://bit.ly/nbw9Yr
Curated Content: http://bit.ly/TV4Dsp
Participate! http://bit.ly/eC3D09
Survey: http://bit.ly/XejfWi
------------------------------------

What is #ProdMgmtTalk? http://bit.ly/AlLEbN
Join Global Product Management Talk! http://linkd.in/jRmwRx
Never participated in a twitter chat? FAQs http://t.co/Qr2s1o0O
Learn How to participate in Socratic Twitter Talk via Global Prod Mgmt Talk http://t.co/nV2DZflo

Learn about Tweeting Best Practices and Twitter Talk FAQs http://t.co/8WzU7LSf
Want to reach target audience of Product Professionals? Sponsor Global Product Management Talk! http://bit.ly/gF0Tt3

About The Global Product Management Talk
The Global Product Management Talk is a discussion of vital issues affecting professionals passionate about products, business process, product management, startups, marketing, innovation and excellence.
Global Product Management Talk: http://www.prodmgmttalk.com
Listen on iTunes http://bit.ly/silH98
Android App http://bit.ly/tEeWFx
RSS http://bit.ly/IyCnJD
Twitter @ProdMgmtTalk
Sponsor: http://bit.ly/gF0Tt3
Speak: http://bit.ly/f4xAIW
Contact: info@prodmgmttalk.com
Global map of product camps: http://bit.ly/phwTS1

Statistics

Views

Total Views
640
Views on SlideShare
617
Embed Views
23

Actions

Likes
1
Downloads
0
Comments
0

2 Embeds 23

http://storify.com 22
https://www.rebelmouse.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Global Product Management Talk On How to Do Product Marketing Without Marketing Your Product Global Product Management Talk On How to Do Product Marketing Without Marketing Your Product Document Transcript

    • Global Product Management Talk OnHow to Do Product MarketingWithout Marketing Your Product Dennis Shiao, Director Of Product Marketing, INXPO, And Author, “Generate Sales Leads With Virtual Events” Discusses Effective Product MarketingFOR IMMEDIATE RELEASEPRLog (Press Release) - Apr. 14, 2013 - ALBANY, Calif. -- "Do youknow where your customers are? I can tell you one thing: they’re moreelusive than ever before. They don’t open your emails. They don’tanswer your phone calls. They ignore your marketing. They’re incomplete control and they’ll only engage with you when they’re ready," says Dennis Shiao, Director of Product Marketing at INXPO and authorof the book “Generate Sales Leads With Virtual Events”.Dennis Shiao, Director, Product Marketing, INXPO, will chat with host,Cindy F. Solomon, on Monday, April 15, 2013 at the simultaneous timesof 10:00 AM Pacific Time, 11:00 AM MST Denver, 12:00 Noon CSTChicago, and 1:00 PM EST Boston. Participants are welcome to listenlive at http://www.blogtalkradio.com/prodmgmttalk, call in to talk on theshow (323) 927-2957 and to participate on Twitter by following@ProdMgmtTalk and tweeting using the hashtag #ProdMgmttalk"Im looking forward to sharing thoughts and ideas with the GlobalProduct Management community. I hope to provide information that
    • product managers and product marketers can apply to their jobs - andmore importantly, learn new things that I can apply to mine," sharesDennis.The Global Product Management Talk features an expert guest talkingwith Cindy F. Solomon and Twitter participants broadcast live overBlogTalkRadio. The transcript of Tweets and podcast are availablefollowing the event for on-demand consumption on the web, iTunes,Google Play and mobile devices. More information availableathttp://www.prodmgmttalk.com Get reminders and listen live byfollowing http://www.blogtalkradio.com/prodmgmttalkAbout Dennis ShiaoDennis is Director of Product Marketing at INXPO and author of the book“Generate Sales Leads With Virtual Events.” At INXPO, Dennis isresponsible for go-to-market strategy and execution, and for shapingproduct and platform evolution via the “voice of the customer.” Dennishas managed virtual event campaigns for Cisco, HP, Oracle andMicrosoft, among others. Dennis blogs about virtual events at INXPO,and on his personal blog, “It’s All Virtual” (http://allvirtual.me). Dennis canbe found on Twitter at @dshiao.http://www.linkedin.com/in/dennisshiao/About The Global Product Management TalkThe Global Product Management Talk is a discussion of vital issuesaffecting professionals passionate about products, business process,
    • product management, startups, marketing, innovation and excellence.Global Product Management Talk: http://www.prodmgmttalk.comListen on iTunes http://bit.ly/silH98Android App http://bit.ly/tEeWFxRSS http://bit.ly/IyCnJDTwitter @ProdMgmtTalkSponsor: http://bit.ly/gF0Tt3Speak: http://bit.ly/f4xAIWContact: info@prodmgmttalk.comGlobal map of product camps: http://bit.ly/phwTS1-------------------Brought to you this week by:The AIPMMThe Association of International Product Marketing and Management(AIPMM), founded in 1998, promotes worldwide excellence in productmanagement education and provides training, education, certificationand professional networking opportunities. With members in 65countries, the AIPMM is the Worldwide Certifying Body of product teamprofessionals and offers globalized trainings and credentials localized forspecific markets designed to meet the challenges of a constantlychanging business landscape. The Agile Certified Product Manager®(ACPM), Certified Product Manager® (CPM), Certified ProductMarketing Manager® (CPMM), Certified Brand Manager® (CBM), andCertified Innovation Leader (CIL) programs allow individual members todemonstrate their level of expertise and provide corporate members anassurance that their product professionals are operating at peakperformance.http://www.aipmm.comAIPMM News & Views email newsletter:http://www.aipmm.com/subscribe--------------------------------------Sprint.ly. Dont ask how its going; watch how its going with Sprint.ly.You can find them on the web at sprint dot ly.Sprint.ly is project management software that brings in the entirecorporation to the software development process by showing managersand non-engineers a top-level view of what the programmers are doing.Site: https://sprint.lyBlog: http://blog.sprint.ly/--------------------------------------Brainmates.com - Boosting People and Product Performance. Subscribeto their newsletter, read popular brainrants, learn about their consulting
    • and mentoring approach to forward your product management careerand methods.----------------------------------------Sponsumo solves the headaches of managing conferences and otherevents, and allows you to focus on relationships and sales. Sign up for atrial account at sponsumo.com--------------------------------------Startup ProductStartup Product is a movement for product excellence through cross-discipline collaboration and holistic product perspective. There is alifecycle that every product, startup, idea and project passes through tobe realized. Focusing on where the product is in its lifecycle enables aconversation that brings us all together on what will serve the productmost to arrive at product/market fit, sustain growth and generate revenuestreams.Site: http://startupproduct.comBlog: http://startupproduct.wordpress.comMeetings: http://www.meetup.com/StartupProductTalks/Bring Startup Product Talks and Summit to your community!http://www.meetup.com/StartupProductNewsletter: http://bit.ly/WtN2oYTwitter: http://www.twitter.com/startupproduct-------------------Broadcast recorded live at Studio132 by BZLewishttp://www.studio132.com-------------------Music courtesy of Blame Sally. Performing at the Great American MusicHall in San Francisco on May 11th, 2013http://www.BlameSally.com-------------------DisclaimerSpecifications are subject to change, without notice. While due cautionhas been exercised in the production of this document, possible errorsand omissions are unintentional.Photo:http://www.prlog.org/12118255/1--- End ---
    • ----------------------------------------------------------------------------------------NOTE: DAY & TIME!Monday, April 15, 2013 at the simultaneous times of 10:00 AMPacific Time, 11:00 AM MST Denver, 12:00 Noon CST Chicago,and 1:00 PM EST Boston.----------------------------------------------------------------------------------------Listen! http://bit.ly/16Nt93SBackground resources: http://bit.ly/ZNtBsvMark your calendar with the correct time: http://bit.ly/15e7UtZFollow for reminders: http://bit.ly/nbw9YrCurated Content: http://bit.ly/TV4DspParticipate! http://bit.ly/eC3D09Survey: http://bit.ly/XejfWi------------------------------------What is #ProdMgmtTalk? http://bit.ly/AlLEbNJoin Global Product Management Talk! http://linkd.in/jRmwRxNever participated in a twitter chat? FAQs http://t.co/Qr2s1o0OLearn How to participate in Socratic Twitter Talk via Global ProdMgmt Talk http://t.co/nV2DZflo
    • Learn about Tweeting Best Practices and Twitter Talk FAQshttp://t.co/8WzU7LSfWant to reach target audience of Product Professionals? SponsorGlobal Product Management Talk! http://bit.ly/gF0Tt3Join us at http://tweetchat.com/room/prodmgmttalk automaticallyappends hashtagOur format: we post questions Q1, Q2, Q3 Please answer using A1,A2, A3Questions for Discussion:PreQ: Please introduce yourself, where you are tweeting from &your involvement with #prodmgmt #prodmgmttalkQ1 Ive heard a lot about content marketing. How important is it toproduct marketing?Q2 Whats more important: a companys web site or social mediachannels?Q3 Whats the "best" content format to use? Video?Q4 How should social media be used in product marketing?Q5 How many FTEs should handle product marketing in myorganization?Q6 Are there free online communities tools I can use?Q7 What product marketing blogs would you recommend?Q8 How can I better "listen" to my market?Q9 Whats the true measure of product marketing effectiveness?Q10 How do you respond to negative comments about yourproduct?