AIDSVu: Mapping HIV Surveillance Data and Promoting HIV Testing


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AIDSVu: Mapping HIV Surveillance Data and Promoting HIV Testing

  1. 1. AIDSVu: Mapping HIV Surveillance Data and Promoting HIV Testing Jennifer Taussig Patrick Sullivan Rollins School of Public Health Emory University August 15, 2011
  2. 2. What is AIDSVu? A new mapping tool to make U.S. HIV prevalence data widely accessible and locally relevant Concept originated with the desire to find a way to expand the reach, impact and utility of HIV surveillance data Target audience includes researchers, advocates, public health officials, youth, policymakers, and other members of the general public
  3. 3. AIDSVu Goals Make U.S. HIV prevalence data widely accessible, locally relevant, and easy to understand by providing users with a visual way to connect with the data on a national and local level Motivate viewers to take action on an individual and community level including locating HIV testing sites in their community Generate traditional and non-traditional stakeholder interest and position AIDSVu as a trusted resource for HIV data and information
  4. 4. AIDSVu Technical Advisory Group Emory University  Centers for Disease Control and – Patrick Sullivan Prevention – Jennifer Taussig – Luke Shouse Gilead Sciences, Inc.  Kaiser Family Foundation – Kacy Hutchison – Jennifer Kates HIV Surveillance Coordinators  National Alliance of State and – Eve Mokotoff, Michigan Territorial AIDS Directors (NASTAD) – Nanette Benbow, Chicago – Natalie Cramer – Debbie Wendell, Louisiana – Angelique Griffin, D.C.  University of Medicine & Dentistry of New Jersey – Patricia Fleming State HIV/AIDS Director – Thomas Liberti, Florida
  5. 5. AIDSVu Guiding Principles Integrity of the data is paramount Establish the site as an ongoing, reliable, trusted source of information Work in partnership with surveillance staff at the local, state, and federal levels Present data in a way that makes it accessible to a broader audience Pair data with other relevant information to help users contextualize the data and take action
  6. 6. www.AIDSVu.orgLet’s tour the site!
  7. 7. Pre-Launch Preparation AIDSVu and message testing – Test the AIDSVu experience and key takeaways Empower states to leverage AIDSVu – Brief state AIDS directors, surveillance coordinators and media teams – Develop Public Education Resource Kit and other PR support Stakeholder previews – Preview of site with key influencers
  8. 8. Promotion of AIDSVu Web Site Traditional Media Outreach – News bureaus Social Media/Online Advertising – Twitter – Facebook – YouTube Strategic Partnership Activity – Corporate – HIV-related media networks – Conferences – State and local HIV planning groups
  9. 9. Highlights of Website Launch on June 1 Many With HIV Dont Know They Have It "The USA TODAY analysis relied on CDC data supplied by Emory Universitys AIDSVu project, an effort designed to make HIV visible to the public by presenting state- and county-level infection rates on a user friendly map. AIDSVu reinforces the reality of AIDS in your own community." AIDS in America: 30 Years In, New Map Shows Epidemic Still Widespread "The data that tell us about how many people are living with an HIV diagnosis and how thats distributed across the country tells us a really strong story about how we can best address the epidemic." Read more. HIV Google Map Gives New Perspective on Epidemic "[AIDSVu] may be the most thorough geographical depiction of HIV ever created."
  10. 10. Highlights of Website Launch on June 1 Unique visitors to website: 112,050 since June 1 Total page views: 204,007 individual page views Top Referring Sites – Huffington Post – – USA Today Top State/City Visitors
  11. 11. AIDSVu Visitors by State, June 1 – August 9, 2011
  12. 12. AIDSVu Visitors by City, June 1 – August 9, 2011
  13. 13. How can AIDSVu be a resource? Individual Level – Inform users about epidemic – Motivate users to take action on an individual and community level – Find places to get tested for HIV Community/Structural Level – Social media outreach and promotion – Increased awareness of highly impacted areas leading to greater focus on prevention, care, etc. – Broader % of community knowing their HIV status Organizational/Policy Level – Assist planning processes and allocation of resources – Provide data for grant applications, reports, lobbying – Identify gaps in services (e.g. HIV testing sites)
  14. 14. Challenges/Limitations Incomplete data for county-level view Possible inflation of county-level rates and case counts because of correctional facilities Residence at diagnosis vs. current address Meet the needs/interests of diverse users Testing sites not exhaustive
  15. 15. Future Direction of AIDSVu Research-facing side to the website Mobile app Data at finer geographic levels– city and zip code Display other HIV prevention, care and treatment resources Transmission risk category data Overlay of correctional facilities
  16. 16. AIDSVu Contacts Patrick Sullivan, Principal Investigator (404) 727-2038; Jennifer Taussig, Project Director (404) 712-8950;
  17. 17. AIDSVu: Homepage
  18. 18. AIDSVu Map:Overall HIV Prevalence Rate at County Level
  19. 19. AIDSVu Map:Overall HIV Prevalence Rate at State Level
  20. 20. AIDSVu: County Pop-Up Balloon, Prince George’s, MD
  21. 21. AIDSVu Map:HIV Prevalence Rate at County Level, Florida
  22. 22. AIDSVu Map:HIV Prevalence Rate at County Level Overlaid with Poverty Rate, Florida
  23. 23. AIDSVu Map:HIV Prevalence Rate at County Level Overlaid with HIV Testing Center Locations, Florida
  24. 24. AIDSVu Map: NIH-Funded HIV Prevention and Vaccine Trials Sites
  25. 25. AIDSVu Map: HIV Prevalence Rate at Zip Code-level, Washington, D.C.
  26. 26. AIDSVu State Profile Page, Florida
  27. 27. AIDSVu: Three Things You Can Do
  28. 28. AIDSVU: HIV Testing Site Locator