A School Project
Orbit is a product that aims to surprise and delight its users revolutionizing the meaning of freedom allowing users to be wire free while enjoying quality sound. The product is built upon the technological advancement in both Bluetooth technology and Button cell energy.
The Orbit will become the new icon reinforcing Apple’s hold on the MP3 industry. Orbit will allow Apple to once again recreate the white ear phone effect when the iPod was first launched. The white ear phones marketing campaign has been very successful and has as a result attracted many copy cats. Apple products aren’t just electronic gadgets they are the symbols of style and membership into the Apple community. Hence there is a constant need to identify ways of telling the real slim shady from the fakes. The Orbit will give Apple a chance to further differentiate their brand.
To help consumers make the leap from wired ear phones to wireless technology, innovative marketing will be introduced. The Orbit will be given away free with the purchase of every new iPod, a 10% discount will be given to customers who donate their old apple ear phones. The best marketing is about helping your first customers tell others about your product and what better ways are there than to have people showing the benefits while they go on with their daily lives. The offer of a 10% discount for returning old head phones will act as a form of corporate social responsibility for Apple creating a media buzz which will lead to free air time in the media. This will further promote the Apple brand while riding on the environmentally friendly consumer trend.
2. People and Credentials This project is a collaboration between students from different schools. Special Thanks to our professor for allowing this social experiment. This project shows that it is indeed possible for students from different schools to come together and complete a project together.
