Analytics & Ticker: Building the Narcotics of the Ticketing Industry
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The imagery used in here were Photoshop files provided free via the internet. I'm not 100% sure on who some of the original designers were, and am more than happy to include a link to them or their downloads. This is entirely internal and not sponsored by Ticketmaster, nor are these images used outside of this presentation, which was given to designers. Reference links: https://colorlib.com/wp/free-psd-iphone-6-mockup-templates/ https://365webresources.com/48-android-windows-phone-mockup-templates/
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Analytics & Ticker: Building the Narcotics of the Ticketing Industry
- 1. Analytics & Ticker Building the Narcotics of the Ticketing Industry
- 2. 1. WHAT ARE THESE PRODUCTS? 2. WHO USES THESE PRODUCTS? 3. WHERE WE’RE HEADED FOR 2017
- 3. WHAT ARE ANALYTICS & TICKER?
- 4. –Johnny Appleseed ANALYTICS HELPS USERS FIND & TRACK THEIR EVENTS, ANALYZE & FORECAST THEIR TICKET SALES, EXPORT DATA FOR AUDITS & PLAN MARKETING EFFORTS
- 5. ANALYTICS USERS MULTITASK COMPLEX TASKS AND DATA SETS AT THEIR DESK
- 6. t TICKER HELPS USERS ANALYZE EVENT SALES, TRACK AT-RISK EVENTS, COLLABORATE THROUGH SHARING, MONITOR DAY OF ATTENDANCE, & PROVIDES USERS THE FLEXIBILITY TO DO THEIR JOB, UNTETHERED
- 7. TICKER IS AVAILABLE FOR EVERYONE ON THE APPLE APP STORE, BUT ONLY TICKETMASTER ONE USERS CAN ACCESS THEIR EVENTS OR MOVE BEYOND THE SIGN IN SCREEN
- 8. 2. WHO ARE OUR USERS?
- 9. OUR USERS SPAN 4 SEGMENTS CONCERTS SPORTS ARTS FAMILY
- 10. PERSONAS/ ROLES VENUE EXECUTIVE z BOX OFFICE MANAGER TM CLIENT SUPPORT MARKETER ANALYST ARTIST MANAGER ORGANIZER
- 11. LIFE CYCLE OF AN EVENT Negotiate Client Deal • Setup Client Information • Set Up Client Contract • Set Up Venue Configuration • Book/Confirm Events • Build Event and Offers • Market Event Support Event • Add Offers • Support Customers • Run Reports • Promote Event • Sell Tickets • Deliver Tickets • Manage Yield Admit Patrons Redeem Addons Release Holds Add Last-Minute Offers Settle & Payment BO Manager Venue Exec Marketer Promoter More Involved at Beginning More Involved at End Use analytics to forecast how many seats are needed, and likely revenue from show. Use analytics to determine marketing plan Use analytics to assess marketing plan’s progress and overall health of event Use analytics to monitor attendance and seats Use analytics to compare YoY data, gauge success
- 12. FOR 2017 WE WANT TO PRIORITIZE USER OUTCOMES THAT DELIVER VALUE, NOT FEATURES
- 13. IMPROVE EVENT FINDABILITY TO ACCELERATE & AUTOMATE TASK COMPLETION & MATCH OUR REPORTING EXPERIENCE WITH HOW USERS REPORT ON EVENTS IN THEIR DAY TO DAY HEURISTICS
- 15. NOTIFICATIONS WILL TRAIN THEM TO TRUST TICKETMASTER TO KEEP AN EYE ON THINGS EVEN WHEN THEY CANT, ENCOURAGING FREQUENT HITS OF DOPAMINE AND REASSURANCE
- 16. TICKER AND ANALYTICS ON ANY OS. RESPONSIVE TM ONE, OR NATIVE TICKER. USE WHENEVER, HOWEVER
- 17. THANK YOU