Social Media Workshop, using social media as a practical tool to generate publicity and awareness of your business. The straight forward steps to twitter and facebook. Wendy Kavanagh, Oct2013

1. Kildare Artisan Network
Social Media Workshop
Using Facebook & Twitter to build
awareness & publicity
for the launch of Kildare creative

2. Your Twitter Profile
Irishbizparty
@irishbizparty (follows you)
Helping Irish businesses prosper with
#irishbizparty every wed night 9-11pm
meet the people behind the
businesses!
Wexford · irishbizparty.org
Link to your website

3. The Language of Twitter
Your “Shop Window”
Use the
background
to display
your
products
“addiebeads ‫ ‏‬Addiebeads
@
These are handmade beads and i used antiqued chain
#bracelet fits all sizes. €25. beads are limited #irishbizparty
pic.twitter.com/TUsrVBQvmw”

4. The Language of Twitter
Join the conversation!
Ballyshonog NZ ‫ ‏‬BallyshonogFarm
@
Hi #AgriChatWorld..just tuning in I'm Colin.. an
Irish dairy farmer currently living the dream in
Hawkes Bay milking 600 cows ..great chat!
Avoid # tag overload

5. The Language of Twitter
Conversation # tags
(use the search box)
#smecommunity
#irishbizparty
#kildarecreative
#klck
#ff

6. The Language of Twitter
Use Location # tags
#Naas
#Kildare
#Ireland

7. The Language of Twitter
The multiplier effect of RT’s
Colin Jephson
@ardkeengrocer has 2,389 followers
This tweet was retweeted 19 times
Total possible reach 38,889

8. The Language of Twitter
@ aka
@ replies
“Twitter Handle”
Some people have
multiple handles
& others share
handles e.g. Cliona
tweets as: @PurityBelle & @Kildarecreative

9. The Language of Twitter
Accounts to interact with
Journalists (local & national)
TV & Radio shows/presenters
Influencers
“If there is any endeavour whose seeds are bearing fruit, that endeavour
is surely influencer marketing. Harnessing the power of word-of-mouth
and the trust that consumers have in their peers, colleagues, thought
leaders and local-celebrities can translate to immense marketing power.”
www.huffingtonpost.com

10. The Language of Twitter
@ Connect
conversations where
you/your business have
been mentioned
The more you interact with and acknowledge mentions
the more you/your business will be noticed!

11. The Language of Twitter
Security and email alert settings

12. Facebook Pages for Business
Pages are managed from your
personal profile
Your Shop Window

13. Facebook Pages for Business
Edit your page on Admin Panel

14. Facebook Pages for Business
Share news, events or offers
on other pages
Link your Facebook Page account to Twitter
Don't forget to check “mentions” on Twitter & respond to same

15. Facebook Pages for Business
Add Links to your Blog posts on
your Page
Write a blog post about Kildare Creative
Launch & post it on Facebook and Twitter
Remember to add a link to www.kildarecreative.com in your blog post.

16. Facebook Pages for Business
Photos paint a thousand words!
Comment or ask a question
Respond to comments

17. Facebook Pages for Business
Use the same avatar (profile picture)on
your business accounts
Facebook
Twitter

18. Facebook Pages for Business
Spread the word
Invite your friends to like the new
Kildare Creative Page

19. Facebook Pages for Business
Start conversations about
#kildarecreative
Launch date
Members
Website
Products
Post pictures #kildarecreative

20. Facebook Pages for Business
Best time to post?
Morning 7.00 – 11.00
Afternoon 14.00 – 17.00
Evening 21.00- 23.00
“One (survey) told me Monday was the worst day as not as many users were
online, the other (survey) told me Monday was the best day to post as posts on
Mondays got the best interaction. I guess this contradiction proves that there is
no right answer to this question.” Amanda Webb www.spiderworking.com

21. Facebook Pages for Business
The power of numbers
Keep an eye in Kildare Creative
Facebook & Twitter accounts every day.
Interact, comment and most importantly
SHARE SHARE SHARE