Digital Content Marketing
Content op wearable devices
Brechtje de Leij
Head of Productdevelopment
News
NU.nl
14 March 2014 Presentation name2
NU.nl weetjes
NU.nl redactie is 24/7 live
Vaste redactie in politiek Den Haag.
>70% van de 1 miljard PV/maand is mobiel.
B...
Strategie NU.nl
(mobiele)
LEZER
#1 media merk
Snel
Overzichtelijk
#1 mobile
(Als eerste) op elk
scherm
#1 nieuwssite
Claim...
Relevantie – content & context
Relevantie – personaliseren
Relevantie – innoveren
Smartwatch
8
Open2Phone
Google Glass
Google Glass is..
14-3-2014 NU.nl presentatie 201210
Bron: Raimo van der Klein. Glasseffect
Google Glass is..
14 March 2014 Presentation name11
Bron: Raimo van der Klein. Glasseffect
14 March 2014 Presentation name12
14 March 2014 Presentation name13
Impact op media
14 March 2014 Presentation name14
Bron: Raimo van der Klein. Glasseffect
Media op Google Glass
14 March 2014 Presentation name15
Bron: Raimo van der Klein. Glasseffect
Context is king
14 March 2014 Presentation name16
Bron: Raimo van der Klein. Glasseffect
Impact op business modellen
14 March 2014 Presentation name17
Pay per gaze?
Content genereren
14 March 2014 Presentation name
14 March 2014 Presentation name19
NUfoto Glass applicatie
14 March 2014 Presentation name20
14 March 2014 Presentation name21
14 March 2014 Presentation name22
14 March 2014 Presentation name23
Future of content
Content as a service
25
VRAGEN?
@brechtjedeleij
#nieuwnu
brechtje@nu.nl
Digital Content Marketing Congres 2014
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Digital Content Marketing Congres 2014

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Presentation on context and user driven development for the screens of today (mobile) and the screens of the future (Glass and smartwatch).

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Digital Content Marketing Congres 2014

  1. 1. Digital Content Marketing Content op wearable devices Brechtje de Leij Head of Productdevelopment News
  2. 2. NU.nl 14 March 2014 Presentation name2
  3. 3. NU.nl weetjes NU.nl redactie is 24/7 live Vaste redactie in politiek Den Haag. >70% van de 1 miljard PV/maand is mobiel. Breaking nieuws gaat naar >4,2 miljoen devices. Per dag bereiken we 2.7 miljoen mensen. NU.nl heeft op Twitter meer dan 581.000 volgers.
  4. 4. Strategie NU.nl (mobiele) LEZER #1 media merk Snel Overzichtelijk #1 mobile (Als eerste) op elk scherm #1 nieuwssite Claimen domein algemene nieuws Relevantie
  5. 5. Relevantie – content & context
  6. 6. Relevantie – personaliseren
  7. 7. Relevantie – innoveren
  8. 8. Smartwatch 8 Open2Phone
  9. 9. Google Glass
  10. 10. Google Glass is.. 14-3-2014 NU.nl presentatie 201210 Bron: Raimo van der Klein. Glasseffect
  11. 11. Google Glass is.. 14 March 2014 Presentation name11 Bron: Raimo van der Klein. Glasseffect
  12. 12. 14 March 2014 Presentation name12
  13. 13. 14 March 2014 Presentation name13
  14. 14. Impact op media 14 March 2014 Presentation name14 Bron: Raimo van der Klein. Glasseffect
  15. 15. Media op Google Glass 14 March 2014 Presentation name15 Bron: Raimo van der Klein. Glasseffect
  16. 16. Context is king 14 March 2014 Presentation name16 Bron: Raimo van der Klein. Glasseffect
  17. 17. Impact op business modellen 14 March 2014 Presentation name17 Pay per gaze?
  18. 18. Content genereren 14 March 2014 Presentation name
  19. 19. 14 March 2014 Presentation name19
  20. 20. NUfoto Glass applicatie 14 March 2014 Presentation name20
  21. 21. 14 March 2014 Presentation name21
  22. 22. 14 March 2014 Presentation name22
  23. 23. 14 March 2014 Presentation name23
  24. 24. Future of content Content as a service 25
  25. 25. VRAGEN? @brechtjedeleij #nieuwnu brechtje@nu.nl

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