GeekRetreat

t GeekRetreat (January 2009) contact @ brandseye.com

General Statistics
990 conversations discussing GreekRetreat
Brand momentum: 27.4 mentions a day
Most discussion was on Twitter (57% of total)
99.73% of conversation positive
Average author influence well above average
Approx. 613 022 impressions to event
Total Ad Value Equivalent: R91 953.3

General Insights
Sentiment following the event increased in positivity by
42% demonstrating that the community found value in
the weekend.
The volume of conversation spiked on the 14 Jan and
sustained it’s high levels for a week (at its lowest point 72
mentions a day). This demonstrates a marked impact of
the event on the South African consumer landscape.

Conversation Volumes

Volume Insights
The volume of conversation peaked at 139 conversation in
a single 24hr period.
Throughout the weekend and following week the
conversation was sustained (averaging 80/day).
Conversation has dropped off dramatically in the following
week likely due to activities formalising and being taken
offline (averaging a respectable 23/day).

Sentiment Distribution

Sentiment Insights
The vast majority (67.44%) of Geekretreat conversations
discussed the event with mild positivity.
In contrast, an astounding 26.36% of the conversation
endorsed the event and 5.04% of the conversation actively
praised it (comparatively, even our most loved FMCG
clients don’t achieve either).

Sentiment Insights
Proportionally the higher credibility authors spoke more
positively about the brand than less credible authors. This
bodes well as it indicates that the more positive
discussions will reach far more readers than the negative.
Invariably having more impact.

Sample Consumer Mentions of High Influence

Media Distribution

Media Insights
94.7% of conversation came from consumers (i.e.
delegates and their networks). A very good sign given that
the event was intended to nourish the delegates and
empower them to impact change.
Press conversations typically endorsed the event
Many companies (44) discussed the event in their business
capacity – a good sign of them seeing the value in getting
involved in 2011.

Sample Press Mentions

Domain Distribution

Domain Insights
As previously mentioned the vast majority of conversation
came from Twitter (57%).
33 comments introduced GeekRetreat to existing blog
posts (which were unrelated).
TimesOnline blogs picked up on the event drawing it into
the more mainstream blogging environment.
The likes of Startupafrica.com illustrates the value this
event has for startups.

Additional Information:
www.brandseye.com
[email_address]
www.twitter.com/brandseye
or contact Tim Shier on +27 21 462 7353

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GeekRetreat

by Tim Shier on Feb 04, 2010

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GeekRetreat — Presentation Transcript