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GeekRetreat
GeekRetreat
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GeekRetreat

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A short summary of the conversation which took place in January relating to the second GeekRetreat. …

A short summary of the conversation which took place in January relating to the second GeekRetreat.

All data and insights are generated by BrandsEye.com

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  • Comment box. Good luck commander.
  • BrandsEye is a world class online reputation management service, which has been consistently ranked within the top 10 ORM services internationally.
  • BrandsEye is a world class online reputation management service, which has been consistently ranked within the top 10 ORM services internationally.
  • BrandsEye is a world class online reputation management service, which has been consistently ranked within the top 10 ORM services internationally.
  • BrandsEye is a world class online reputation management service, which has been consistently ranked within the top 10 ORM services internationally.
  • BrandsEye is a world class online reputation management service, which has been consistently ranked within the top 10 ORM services internationally.
  • BrandsEye is a world class online reputation management service, which has been consistently ranked within the top 10 ORM services internationally.
  • BrandsEye is a world class online reputation management service, which has been consistently ranked within the top 10 ORM services internationally.
  • BrandsEye is a world class online reputation management service, which has been consistently ranked within the top 10 ORM services internationally.
  • BrandsEye is a world class online reputation management service, which has been consistently ranked within the top 10 ORM services internationally.
  • BrandsEye is a world class online reputation management service, which has been consistently ranked within the top 10 ORM services internationally.
  • BrandsEye is a world class online reputation management service, which has been consistently ranked within the top 10 ORM services internationally.
  • BrandsEye is a world class online reputation management service, which has been consistently ranked within the top 10 ORM services internationally.
  • BrandsEye is a world class online reputation management service, which has been consistently ranked within the top 10 ORM services internationally.
  • BrandsEye is a world class online reputation management service, which has been consistently ranked within the top 10 ORM services internationally.
  • We are proud to be born and bred in South Africa, with offices in Cape Town, Joburg and London. We also have a partner network which spans 23 countries. Over and above our partner network of advertising, branding and marketing agencies, we have hundreds of clients across most industries as well as some top public figures who’s reputations we assist on an ongoing basis. Being the first ORM service in Africa has meant that our product is leaps and bounds ahead of any other competitor products – we know this because we monitor them. That said, each tool does something slightly different, our core focus is on providing in-depth, actionable insights into all elements of a business.
  • Transcript

    1. t GeekRetreat (January 2009) contact @ brandseye.com
    2. <ul><li>General Statistics </li></ul><ul><li>990 conversations discussing GreekRetreat </li></ul><ul><li>Brand momentum: 27.4 mentions a day </li></ul><ul><li>Most discussion was on Twitter (57% of total) </li></ul><ul><li>99.73% of conversation positive </li></ul><ul><li>Average author influence well above average </li></ul><ul><li>Approx. 613 022 impressions to event </li></ul><ul><li>Total Ad Value Equivalent: R91 953.3 </li></ul>
    3. <ul><li>General Insights </li></ul><ul><li>Sentiment following the event increased in positivity by </li></ul><ul><li>42% demonstrating that the community found value in </li></ul><ul><li>the weekend. </li></ul><ul><li>The volume of conversation spiked on the 14 Jan and </li></ul><ul><li>sustained it’s high levels for a week (at its lowest point 72 </li></ul><ul><li>mentions a day). This demonstrates a marked impact of </li></ul><ul><li>the event on the South African consumer landscape. </li></ul>
    4. Conversation Volumes
    5. <ul><li>Volume Insights </li></ul><ul><li>The volume of conversation peaked at 139 conversation in </li></ul><ul><li>a single 24hr period. </li></ul><ul><li>Throughout the weekend and following week the </li></ul><ul><li>conversation was sustained (averaging 80/day). </li></ul><ul><li>Conversation has dropped off dramatically in the following </li></ul><ul><li>week likely due to activities formalising and being taken </li></ul><ul><li>offline (averaging a respectable 23/day). </li></ul>
    6. Sentiment Distribution
    7. <ul><li>Sentiment Insights </li></ul><ul><li>The vast majority (67.44%) of Geekretreat conversations </li></ul><ul><li>discussed the event with mild positivity. </li></ul><ul><li>In contrast, an astounding 26.36% of the conversation </li></ul><ul><li>endorsed the event and 5.04% of the conversation actively </li></ul><ul><li>praised it (comparatively, even our most loved FMCG </li></ul><ul><li>clients don’t achieve either). </li></ul>
    8. <ul><li>Sentiment Insights </li></ul><ul><li>Proportionally the higher credibility authors spoke more </li></ul><ul><li>positively about the brand than less credible authors. This </li></ul><ul><li>bodes well as it indicates that the more positive </li></ul><ul><li>discussions will reach far more readers than the negative. </li></ul><ul><li>Invariably having more impact. </li></ul>
    9. Sample Consumer Mentions of High Influence
    10. Sample Consumer Mentions of High Influence
    11. Media Distribution
    12. <ul><li>Media Insights </li></ul><ul><li>94.7% of conversation came from consumers (i.e. </li></ul><ul><li>delegates and their networks). A very good sign given that </li></ul><ul><li>the event was intended to nourish the delegates and </li></ul><ul><li>empower them to impact change. </li></ul><ul><li>Press conversations typically endorsed the event </li></ul><ul><li>Many companies (44) discussed the event in their business </li></ul><ul><li>capacity – a good sign of them seeing the value in getting </li></ul><ul><li>involved in 2011. </li></ul>
    13. Sample Press Mentions
    14. Domain Distribution
    15. <ul><li>Domain Insights </li></ul><ul><li>As previously mentioned the vast majority of conversation </li></ul><ul><li>came from Twitter (57%). </li></ul><ul><li>33 comments introduced GeekRetreat to existing blog </li></ul><ul><li>posts (which were unrelated). </li></ul><ul><li>TimesOnline blogs picked up on the event drawing it into </li></ul><ul><li>the more mainstream blogging environment. </li></ul><ul><li>The likes of Startupafrica.com illustrates the value this </li></ul><ul><li>event has for startups. </li></ul>
    16. <ul><li>Additional Information: </li></ul><ul><ul><li>www.brandseye.com </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>www.twitter.com/brandseye </li></ul></ul><ul><ul><li>or contact Tim Shier on +27 21 462 7353 </li></ul></ul>

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