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Wyco share stream presentation2
- 1. Improving the Economy: One AirStream at a Time Kent DiasAbeygunawardena Emma Murano Brandon Wood
- 3. You need a haircut
- 4. Arrive at Jose’s Barbershop
- 5. Receive a high quality haircut
- 6. You are completely satisfied
- 7. Wait…
- 8. But what if you’ve never heard of Jose’s…
- 9. Why would YOU go to Wyandotte County?
- 10. WYANDOTTE COUNTY Pop. 159,129 Area: 156 sq. miles Unemployment: 9.3% (2013) Distance to Kansas City, MO: 4.3 miles Distance from Lawrence: 29.5 miles
- 11. • Visit to Wyco We took a trip to Kansas City, KS
- 12. • Breits -Lack of experience with modern Breit’s Pub marketing tools
- 13. Revolve KCK
- 14. -Current Perception of Community Jose’s Barbershop
- 15. How can we improve this situation?
- 18. A mobile platform for first impressions
- 21. Conduct a four weekend showcase in multiple locations throughout Kansas City
- 22. Utilize ShareStream adapted to each business with easily changeable branding
- 24. Exterior and interior display boards are customized specifically for each business
- 25. Branding would also include easily replaced exterior vinyl wraps specific to each business.
- 27. Modular interior of ShareStream allows each business to tailor the environment to their needs
- 28. Merchandise Racks Digital Advertising iPad using Square Checkout system Anything required by business to provide their service
- 30. Company Structure • University Sponsored Class – Facilitated by faculty – Execution work completed by students • Infrastructure managed by MoCoLabs – Storage and upkeep
- 31. Initial Funding + Costs • Request for a KU Funding Grant – Only needed for initial start-up • Initial Costs: + Airstream + Permits/Licenses + Gas + Water (Airstream) + Insurance + Additional Equipment + Start-Up Cash Estimated Total: $58,760.00
- 32. Sustaining Business Revenue -% of Client’s revenue intake during showcase (equivalent to operating costs) -Maintain an intake ratio that can balance possibly less successful showcases Creating a steady stream of clients -Promote continued business participation through success of program Operating Costs + Gas + Insurance + Maintenance (Airstream) + Gas and Water + Printing + Web Hosting + Airstream Storage Estimated Total: $1,163.00/mo Ex. Jose’s Barbershop Showcase Haircut $15 Chairs x2 Cuts Per Day x10 3 Day Weekend x3 4 Weekends/mo x4 Total $3,600.00 Sharestream (%) 32.5%
- 33. ShareStream Benefits -Opportunity for increased exposure -Creation of new return customers -Real world entrepreneurial experience for businesses and students
- 37. Thank You. Kent DiasAbeygunawardena Emma Murano Brandon Wood