The Google patent is clearly an indication that inbox performance of emails may have a direct influence on how well a site performs in the search results. However, as the patent only can't be a determining factor, the existing theory of optimizing email marketing efforts remains the key.

1. Does Email Marketing Improve Organic
Ranking? A 360 Degree View

2. A year back or so, Google won a patent that allowed the company to take use Gmail
metrics information gathered from its spam filters to improve its web search results. Idea
of taking cue from the metrics is quite obvious. Google already has a system in-place that
scans incoming emails to get to know more about spam signals including spam reports
from users.
The moment Google receives info on spam email, it takes a look at the email and
determine which vendors are involved in such spamming through scrupulous email
marketing campaigns . The company collects the specific information about vendor by
reviewing who sent the email and what links are provided in it. By using that information,
Google starts creating trust rating for each vendor. That trust rating influences vendor's
web presence, which Google then uses to either promote or demote in its search engine
rankings as appropriate.

3. The Google patent is clearly an indication that inbox performance of emails may have a
direct influence on how well a site performs in the search results. However, as the patent
only can't be a determining factor, the existing theory of optimizing email marketing
efforts remains the key. This means that combining SEO with email marketing will likely to
improve the search engine rankings.
To get the better results out of email marketing, make sure to align targeted keywords both
for Google’s benefit and readers, and that the visuals and language stay consistent
throughout. Put to the rest whether or not the patent goes live, you keep evaluating your
email marketing efforts. Back your campaigns with white hat SEO activities and provide
great value to your readers in order to get the response you want.
Read More: http://www.brainpulse.com/articles/email-marketing/does-email-marketing-
improve-organic-ranking-a-360-degree-view.php

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