3 Simple Ways to Repurpose Content

1,051
-1

Published on

See the full blog post here: http://www.brainrider.com/better-marketing-blog/3-simple-ways-repurpose-content/

What is repurposing content?

Simply put, repurposing your content is just recycling – reusing and squeezing the

tea bag.

Why repurpose content?

• Creating new content is hard work and time-consuming.

• Repurposing helps your content work better and more efficiently.

Repurposing also helps…

-Improve SEO.
-Reach customers when/how they want to be reached.
-Increase the retention and impact of your message.
-Quickly test which content types your audience prefers, without much investment.

How to repurpose content?

• Repurposing content is taking something previously created and transforming it, or a section of it, into fresh content–squeezing the tea bag.

Simple ways to repurpose content:

Idea #1: Turn content into blog post & social media updates for lead generation.

• Write a blog post on every webinar and whitepaper you create.
• Write a blog post summarizing the entire webinar.
• Better yet, choose 1-key point from the webinar or whitepaper and highlight it in the blog.
• Or, try creating a 3-part blog series highlighting different ideas from a longer piece of content.
• This helps you capture different types of leads, since they can consume content where they prefer, and also improves your SEO.
• Ensure that all high-quality webinars and whitepapers are gated, so blogs push to a landing page and capture leads, rather than pushing to the asset itself.

Simple ways to repurpose content:

Idea #2: Create a nurturing newsletter

• Package up your content and send it to customers and prospects in newsletter form.
• Add top social media updates to the newsletters.
• Also curate popular industry news and updates from other sources.
• This is also a good place to add a timely or relevant sales offer.

Simple ways to repurpose content:

Idea #3: Make it visual. Create an eBook, Slideshare, video or infographic.

• Package up some of your top blog posts and put the main points in an eBook format or a PowerPoint or SlideShare.
• This also works great for customer testimonials or case studies.
• Infographics are great way to tell a visual story about data or research.

Content repurposing mantra: Create, share, repurpose, measure.

Every time you create a new piece of content, consider doing the following:

-Write a blog post about it
-Write a blog series about it
-Share it on social media
-Share it in a newsletter
-Turn it into a webinar or podcast
-Create an inforgraphic
-Turn it into a PPT, SlideShare or video
-Turn it into a Top 5 list or Q&A

Published in: Marketing
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,051
On Slideshare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
7
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

3 Simple Ways to Repurpose Content

  1. 1. 3 Simple Ways to Repurpose Content @Brainrider
  2. 2. What is repurposing content? Repurposing content is taking something previously created and transforming it, or a section of it, into fresh content–squeezing the tea bag. -Why a Content Management System -Why WordPress as CMS Image source: http://bit.ly/1dEX8gg 2  
  3. 3. Why repurpose content? •  Creating new content is hard work and timeconsuming. -Why a Content Management System -Why WordPress as CMS •  Repurposing helps your content work better and more efficiently. Image source: http://bit.ly/1lnGBFt 3  
  4. 4. Repurposing also helps… þ  Improve SEO. þ  Reach customers when/how they want to be reached. þ  Increase the retention and impact of your message. þ  Quickly test which content types your audience prefers, without much investment. 4  
  5. 5. How to repurpose content? •  Repurposing content is about taking existing content and reusing a piece of it or changing its format. Image source: http://bit.ly/1kcTORd 5  
  6. 6. Simple ways to repurpose content: " Idea #1: Turn content into blog post & then share it on social media Image source: http://bit.ly/1koZLHJ •  •  6   Write a blog post on every webinar and whitepaper you create. Ensure that all high-quality webinars and whitepapers are gated, so blogs push to a landing page and capture leads, rather than pushing to the asset itself.
  7. 7. So, how do you reuse a whitepaper? •  •  Better yet, choose 1-key point and highlight it in the blog post. •  Try creating a 3-part blog series highlighting different ideas from a longer piece of content. •  7   Briefly summarizing the entire webinar. This will help improve your site SEO and capture more leads. Image source: http://bit.ly/1eALnHh
  8. 8. Simple ways to repurpose content: " Idea #2: Create a nurturing newsletter •  Package up your content and send it to customers and prospects in newsletter form. •  Add top social media updates to the newsletters. •  Curate popular industry news and updates from other sources •  8   This is also a good place to add a timely or relevant sales offer. Image source: http://expertelevation.com/newsletter
  9. 9. Simple ways to repurpose content:" Idea #3: Make it visual. Create an eBook, Slideshare, video or infographic. •  This also works well for customer testimonials or case studies. •  9   Package up some of your top blog posts and put the main points in an eBook, video, PowerPoint or SlideShare Infographics are great way to tell a visual story about data or research. Image source: http://bit.ly/NzJvIJ • 
  10. 10. Content repurposing mantra: Create, share, repurpose, measure. Every time you create a new piece of content, consider doing the following: Image source: http://bit.ly/1jDJ3Vk q Write a blog post about it q Write a blog series about it q Share it on social media q Share it in a newsletter q Turn it into a webinar, podcast or video q Create a inforgraphic q Turn it into a PPT or SlideShare q Turn it into a Top 5 list or Q&A 10  
  11. 11. Visit Brainrider.com to get more content marketing tips." Or, follow us on Twitter: @Brainrider " " Also read our recent " blog post on " Revitalizing your B2B newsletter  
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×