BuildingA SocialEnterpriseAndrew Jenkins | Social Media Strategy | Volterra
Organizational DNA
Listen EngageInfluence
Listen
CompetitiveIntelligence
Monitoring Dominant and Emerging Platforms
Monitoring Dominant and Emerging Platforms
Listen EngageInfluence
Your Company’s Message Here
Reputation
Culture
Listen EngageInfluence
Talent
27
Enable
Internal Social Media Attitude                Whatever I Don’t Want To Tweet And You Can’t Make Me                        ...
Operating Models                                                               Centralized                                ...
How do you do what you do?
How does communication flow?
Listen EngageInfluence
Thank You
Images• iStockphoto• http://blogs.villagevoice.com/runninscared/20  12/04/if_youre_dna_is.php• Facebook, LinkedIn, Twitter...
Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
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Building a Social Enterprise

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Building a Social Enterprise - Created and Presented by Andrew Jenkins (Head of Social Media Strategy at RBC) at #torontoB2B Marketers Meetup VI.

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Building a Social Enterprise

  1. 1. BuildingA SocialEnterpriseAndrew Jenkins | Social Media Strategy | Volterra
  2. 2. Organizational DNA
  3. 3. Listen EngageInfluence
  4. 4. Listen
  5. 5. CompetitiveIntelligence
  6. 6. Monitoring Dominant and Emerging Platforms
  7. 7. Monitoring Dominant and Emerging Platforms
  8. 8. Listen EngageInfluence
  9. 9. Your Company’s Message Here
  10. 10. Reputation
  11. 11. Culture
  12. 12. Listen EngageInfluence
  13. 13. Talent
  14. 14. 27
  15. 15. Enable
  16. 16. Internal Social Media Attitude Whatever I Don’t Want To Tweet And You Can’t Make Me Count Me In!
  17. 17. Operating Models Centralized Decentralized Hub and Spoke DandelionAdapted from Altimeter Group
  18. 18. How do you do what you do?
  19. 19. How does communication flow?
  20. 20. Listen EngageInfluence
  21. 21. Thank You
  22. 22. Images• iStockphoto• http://blogs.villagevoice.com/runninscared/20 12/04/if_youre_dna_is.php• Facebook, LinkedIn, Twitter, and YouTube

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