Creating an online presence is like eating an elephant it has to be done one bite at a time. This presentation was made to show how to create a total on line presence when you really don't have a lot of time to do so. Social media can be overwhelming as can all of the pieces needed to build out a solution that help you attract, retain and convert prospects into customers

1. How to Create a Total Online Presence
When You Really Don’t Have the Time
By
Brad Tornberg

2. Listen before you speak
 Create a Google Alert for key brand, industry, client
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and competitive terms.
Create Twitter lists for clients, competitors and key
media contacts.
Create Google Reader account and find twenty five
industry related blogs to follow (If customers or
competitors blog, add them to a folder)
Investigate social settings in your CRM and add
Rapportive to your email.
Investigate social tools such as TweetDeck, HootSuite
or SproutSocial to help monitor mentions
Bonus: Add paid options like Radian6 or Trackur for
deeper listening metrics

3. Optimize online content
 Ask at least ten customers to tell you what search
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terms they would use looking for a business like
yours.
Employ a keyword tool like Google’s Keyword Tool or
the free or paid version of WordTracker to dig up lots
of potential keyword phrases related to your business.
Create a list of either to ten major themes that will be
the basis of your content
Start or restart a blog and commit to addressing your
themes and actual customer questions three to five
times a week. (Of course, I recommend WordPress)
Share every blog post on Twitter, Facebook, LinkedIn,
Google+ and StumbleUpon
Bonus: Make two to three minute video overview of
your post and submit to YouTube.

4. Claim your real estate
 Create and build out profiles in LinkedIn, Facebook, Twitter, and
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Google+
Create and build out profiles in Picasa, Flickr, YouTube and
Slideshare
Add plugins to your blog and web pages that makes all of your
content sharable in social networks
Start sharing your blog posts on social networks
Start uploading and describing images, slide presentations and
videos
Share five blog posts from your Google Reader on Twitter each
day
Join five active groups on LinkedIn and connect with people in
each group
Find twenty five Facebook pages related to your business and
Like them.
Put all of your customers you can find in a Google+ Circle
Claim your Google Places Page on Google+ Local
Claim your business location on Foursquare, Twitter, Yelp and
Facebook

5. Capture and segment visits
 Find and signup for an email service provider (ESP) – I can
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recommend Infusionsoft, MailChimp, Constant Contact, AWeber
and Vertical Response as I’ve used each.
Create a reason someone would want to give you’re their email –
eBooks drawn perhaps from a collection of your best blog posts
are a great place to start.
Use the chosen ESPs form creation tools to put a signup form on
every page.
Consider a plugin such as Pippity to highlight your email offer
through a pop up function (people will tell you they hate popups,
but smart popups increase signup by two and three hundred
percent.)
Create a weekly or monthly email newsletter with best
information you’ve collected through your own reading each
month.
Create an autoreponsder series through your ESP’s tool for each
product or service
Bonus: Look into tools that allow you to create content funnels
such as Survey Funnel, Spring Metrics or Get Smart Content

6. Integrate landing pages
 Create a landing page for your eBook or
newsletter that sells the signup
 Create landing pages for each product or service
that offers your auto responder more information
series (I use the WordPress plugin Premise on
my site)
 Consider creating welcome landing pages for
your LinkedIn, Google+ and Facebook profiles
 Look into tools such as Unbounce or Optimizely
to create and track versions of pages for testing.

7. Play ratings and reviews
 Signup for and claim profiles on Yelp, CitySearch,
Google+ Local, Bing Local and Yahoo Local
 Subscribe to the RSS feeds of your profiles on
Google Reader so you can get notice with a new
review appears
 Bonus: Pick one or two local review sites and
start actively promoting reviews. (This is done
one to one when you get a testimonial or
compliment, not via mass email)

8. Go online to drive offline
 Create an offline call to action such as a free visit,
coupon, or even evaluation
 Consider adding click to call/chat/schedule to
make it easier for people to engage, get help and
take action.
 Create a Google AdWords account and start
driving traffic to your call to action
 Bonus: Create a local LinkedIn or Facebook
group around a topic related to your industry and
start building interest with a goal of taking the
group offline as well through a tool like MeetUp

9. Analyze and test
 Subscribe to Occam’s Razor blog by Avinash Kaushik
 Create a Google Analytics account and install the tracking
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code on your site
Create a list of core actions to track – things like newsletter
signups, information requests, video views or social shares
If you are running Google AdWords make sure you add
conversion code so you can track what ads are getting the
desired results
Consider using goals in Analytics to track conversion
funnels and paths
Create an A/B test of your Newsletter sign-up page in
Google Analytics Content Experiments function to start to
learn how to optimize pages based on results.
Bonus: Consider adding more robust tracking tools such
as Spring Metrics, Omniture or KissMetrics

10. So…..
 How many things on this list can
your check off? How much do
you still need to understand and
do?
 Eating The Elephant…