Your SlideShare is downloading. ×
Multi-screen-customer focused by Jon Bentley - Incisive Create Mobile Strategies
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Multi-screen-customer focused by Jon Bentley - Incisive Create Mobile Strategies

197
views

Published on

Multi - screen - customer focused by Jon Bentley for Incisive Create

Multi - screen - customer focused by Jon Bentley for Incisive Create

Published in: Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
197
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Mobile Strategies Breakfast Briefing: Multi-screen – customer focused Jon Bentley Incisive Media 13th November 2012 Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
  • 2. Can you remember a world without mobile? Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
  • 3. “Have we all become cyborgs without even knowing it?” The Digital Human,Radio 4 Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
  • 4. Multi-screens Tablet Computer Smart Phone Two hands Desk One hand Gestures Type and Pointer Digit Linear task Multi-task Multi function Lean back Lean forward On demand immersive Practicality Compulsive All have a web browser, mail client, apps and digital issues! Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
  • 5. Web sites Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
  • 6. Tablet editions Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
  • 7. Touch screen optimisation Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
  • 8. Smartphone optimisation Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
  • 9. Specialist applications Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
  • 10. Top Ten Top Stats 1. 25 mobile optimised sites 2. 500k visitors each month – and growing 3. 5 minutes dwell time per visit 4. 12% of total traffic across all devices 5. 12 touch optimised sites 6. 17+ pages viewed per visit 7. 5 tablet editions in store – and a production schedule for every magazine 8. 30 minutes+ dwell time per visit 9. m. sites a major source for lead generation on main sites 10. Dominated by the iPad and the iPhone Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
  • 11. We are tracking our audience across all devices and screens  Main sources of our analytics - Google Analytics and Webtrends - E-dialog and Adestra - Doubleclick ad serving - Qualitative surveys  We are also using third parties like Quantcast  Our goal is multi-device and multi-channel attibution Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
  • 12. A fantastic internal team  Mark Goddard – Head of UX  Jeremy Simmons – Head of Digital Marketing programmes  Darren Sharp – Head of Ad Operations  Sid Shah – Analytics Manager  A central hub of excellence Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
  • 13. Tablet enabled analytics Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
  • 14. Tracking device use across mobiles Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
  • 15. We must not get blinded by big data - this is still about more people doingmore business with and through our brands  More creative formats  More conversions and transactions  A better customer experience across multiple screens Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
  • 16. Thank You @bent0s Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating