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Jesica Lyn Baker, MPH RD
                                    880 West First Street, #401, Los Angeles, CA 90012
                                        (213) 718-2320 . jesicalbaker@gmail.com


                    Subject Matter Expert (SME) - Summary of Skills

                                       Population Health Management
                                          Health Risk Management
                                         Lifestyle Behavior Change
                                             Workplace Wellness
                                             Healthcare Reform

        Recognized as source of reliable information, techniques and skill by multiple
         stakeholders
        Provides specialized knowledge, occupational experience, education and
         research to enable non-subject matter decision makers to confidently address
         issues and take appropriate action
        Effective communication skills facilitate action in strategic planning and
         program development
        Leads or works productively as part of high functioning workgroup teams which
         have need of specialized knowledge to create solutions
        Proven ability to gain institutional support for health initiatives in corporate
         settings by transforming concepts into actionable programs
        Convincingly conversant in changing the dialogue on health and influencing
         public opinion in the following areas:

               Population Health Management – population engagement vs. individual
                participation through creation of a culture of health focused on prevention
               Health Risk Management – enabling healthy people to stay healthy and don’t
                get worse strategy vs. care focused on those already at risk or chronically ill
               Lifestyle Change – health as vitality and energy vs. absence of disease and
                behavior change only focus
               Workplace Wellness – total value of health and related value of investment (VOI)
                and return on investment (ROI) vs. cost of healthcare
               Healthcare Reform – health promotion/prevention as part of national policy with
                benefits realized at national, community, employer, clinical and research levels

                                                     Quotable Quotes

“According to the Centers of Medicare and Medicaid Services, about 95% of every dollar we spend on healthcare
in the US is spent on treatment, and only five cents on prevention. We need to shift that. Even if we find a way to
give access to healthcare to every American, unless we start working on the prevention side, we’re never going to
have good health among Americans.”
__Garry Lindsay, MPH
  Director, Business Partnership for Prevention

“The health of our workforce is inextricably linked to the productivity of our nation’s workforce, and therefore to the
health of our national economy. It’s that central to our nation’s viability. We need to address the health crisis in the
country, which will then simultaneously address the cost crisis. What can happen is that we can establish a culture
of health in which wellness really becomes just a part of doing every day business for an employer, an entire
community, an entire state, an entire nation.”
__Ron Loeppke MD, MPH, FACOEM, FACPM
  Executive VP, Health and Productivity - Alere
                                                            1
Jesica Lyn Baker, MPH RD
                                      880 W. First Street, #401, Los Angeles, CA 90012
                                         (213) 718-2320 . jesicalbaker@gmail.com




                                   Healthcare Consulting Experience

Population and Health Risk Management, Wellness Strategies                               2005 – Present

Subject Matter Expert/Consultant, Jesica L. Baker & Associates
     Through specialized knowledge, occupational experience, education and research guides
       non-subject matter decision makers to address issues and take appropriate action
     Proven ability to gain institutional support for health initiatives in corporate settings by transforming concepts
       into actionable programs
Director/Consultant, Health Risk Management Practice (HRM), Lockton Insurance, LLP
     Gained confidence of producers and service teams to consult with 45 key clients within 18 month start up
       period at international employee benefits and property casualty brokerage
     Utilized clinical data, survey and assessment tools and knowledge of vendor market to successfully
       implement and monitor customized population health management strategies for corporations
     Designed health risk management programs to produce outcomes including high percentages of
       engagement, increased productivity, reduced absenteeism and disability, and reduction of overall health
       risks resulting in an improved corporate health status
     Developed statistical data for measurement of VOI and ROI for wellness program dashboard to ensure
       economic benefits for individuals and corporation
     Contributed to the ongoing development and enhancement of the national and regional Health Risk
       Management practice including compliance with national and state policy and regulations
     Interpreted existing and pending health care reform initiatives for clients to maximize current employee
       health benefits with prevention and wellness incentives
Consultant, UCLA Center for East/West Medicine
     Educated clinicians regarding opportunities for entry into the corporate marketplace for
       alternative/complimentary medicine products
     Consulted with Center staff on creation of content for a strategic plan in order to obtain senior
       management approval to develop commercial opportunities
Wellness Consultant/Manager- Strategic Regional Accounts, American Specialty Health
     Successfully positioned company as a leader in the worksite wellness and disease management program
       industry with major consulting houses
     Gained trust of major houses resulting in invitations to provide proposals to their clients ranging from Fortune
       500 companies to Public Sector entities
     Enabled company to enter School District market by selling, implementing and managing lifestyle behavior
       and workplace wellness programs



                                Clinical/Health Education Experience
Nutrition Specialist/Health Educator                                                     1975-1980

Nutrition Specialist Liaison to Health Education Department – Loma Linda University Medical Center (LLUMC)
     Served as Dietetics Dept. coordinator to identify key information for distribution by Health Education Dept.
     Summarized technical and expert information for impactful multimedia presentations for lay audiences to
        motivate lifestyle behavior change
     Executive producer for patient television films demonstrating increased vitality and energy related to
        healthier nutrition and lifestyle behaviors


                                                             2
Nutrition Specialist/Health Educator, cont.

Nutrition Specialist, Hyperalimentation Team - (LLUMC)
     Developed and piloted role for dietitian on multispecialty patient care team using ground breaking
        technology to treat malnourished critically ill patients.
     Appointed as Clinical instructor for physicians and students teaching pioneering life saving nutritional
        assessment guidelines and food replacement strategies
     Authored new section for clinical diet manual distributed to medical centers across the country providing
        guidelines on nutritional assessment techniques and use of nutritional replacement solutions for critically ill
        patients who are unable to absorb food

Nutrition Specialist Sales Executive, McGaw Laboratories
     Trained and developed clinical dietitians in Social hospitals for roles on Hyperalimentation Teams to further
        increase sales of nutritional solutions products
     Consistently exceeded sales goals




                       Healthcare Marketing, Public Relations Experience

Public Relations, Marketing, and Media Contact/Spokesperson                           1980-1986

LLUMC – Center for Health Promotion - Director of Marketing and Public Relations
Loma Linda Community Hospital – Director of Public Relations
    As inaugural Director of PR for both entities, crafted media presence and visibility for start-up Center for
       Health Promotion and for existing Community Hospital
    Collaborated on development of corporate identities, logos and collateral materials resulting in successful
       introduction to local media and ongoing image enhancement
    Developed and marketed for-profit and public service programs to targeted markets resulting in enhanced
       community awareness/utilization and increased revenues
    Guided senior management’s response to diffuse politically sensitive issues
Loma Linda University Medical Center - Media Spokesperson, LLUMC
    Member of media response team for international xenogenic infant heart transplant case



          Healthcare Executive Management & Strategic Account Experience
Strategic Account Management Team Leader, Director and Executive for
Behavioral Health Industry
                                                                                      1986-2005
Team Leader, American Psych Management (APM)
    Designed and implemented dedicated key client multi-disciplinary, high performance team to retain and
      expand business from corporate clients including Stanford University Student Health Service, Chevron, Wells
      Fargo, TRW, McDonnell Douglas, PG&E etc.
    Responsible for clinical operations, quality assurance, customer satisfaction, training, personnel and budget
Regional Vice-President – Western Region, Value Behavioral Health (VBH)
    Guided senior management through adoption of Strategic Account Management methodology as part of
      corporate merger between APM and VBH
    Responsible for 65 regional and national corporate clients with revenues in excess of $50 million
    Increased profitability through successful negotiation of contract renewals for key clients



                                                          3
Strategic Account Management Team Leader, Director and Executive for
Behavioral Health Industry, cont.

Corporate Assistant Vice-President – Value Options (VO)
    Capitalized on opportunities to form and implement strategic business partnerships to enhance retention
      and sales in newly formed, merged company (VBH and VO)
    Developed and implemented standard operations and best practices in all regions Linked Account
      Management and Quality Management practices company-wide
    Improved retention, reporting, bottom line performance creating increased revenue through additional
      follow-on business with clients

Director Strategic Account Management for Start Up dot com – Health Allies
     Defined process and built Account Management infrastructure for entrepreneurial health/technology
       company that was purchased by United HealthCare for use as their Ancillary Benefits platform
     Implemented first clients including Pitney Bowes
     Developed expertise in Consumer Directed Healthcare and e-health trends


                                                  Education

Loma Linda University, School of Public Health, MPH - Health Education and Public Health Nutrition
Loma Linda University, School of Public Health, RD – Dietetic Internship
Pacific Union College, B.S. Degree – Major in Foods and Nutrition, Minor in Chemistry
Wellness Council of America (WELCOA) Workplace Wellness Certification – in progress



                                          Additional Information
California Health Insurance License (0D84880)
Board Member - Rescue Angels, Animal Rescue Foundation
Volunteer - Habitat for Humanity

Personal Interests include: Sustainability, Permaculture, Urban Farming, Eco-architecture, Marathons, SCUBA,
Volunteering, and formerly Hot Air ballooning (pilot) and Clowning (Giggles the Galactic Clown)




                                                       4

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Subject Matter Expert Doc. Resume 4 5 2011[2][2][1][1]

  • 1. Jesica Lyn Baker, MPH RD 880 West First Street, #401, Los Angeles, CA 90012 (213) 718-2320 . jesicalbaker@gmail.com Subject Matter Expert (SME) - Summary of Skills Population Health Management Health Risk Management Lifestyle Behavior Change Workplace Wellness Healthcare Reform  Recognized as source of reliable information, techniques and skill by multiple stakeholders  Provides specialized knowledge, occupational experience, education and research to enable non-subject matter decision makers to confidently address issues and take appropriate action  Effective communication skills facilitate action in strategic planning and program development  Leads or works productively as part of high functioning workgroup teams which have need of specialized knowledge to create solutions  Proven ability to gain institutional support for health initiatives in corporate settings by transforming concepts into actionable programs  Convincingly conversant in changing the dialogue on health and influencing public opinion in the following areas:  Population Health Management – population engagement vs. individual participation through creation of a culture of health focused on prevention  Health Risk Management – enabling healthy people to stay healthy and don’t get worse strategy vs. care focused on those already at risk or chronically ill  Lifestyle Change – health as vitality and energy vs. absence of disease and behavior change only focus  Workplace Wellness – total value of health and related value of investment (VOI) and return on investment (ROI) vs. cost of healthcare  Healthcare Reform – health promotion/prevention as part of national policy with benefits realized at national, community, employer, clinical and research levels Quotable Quotes “According to the Centers of Medicare and Medicaid Services, about 95% of every dollar we spend on healthcare in the US is spent on treatment, and only five cents on prevention. We need to shift that. Even if we find a way to give access to healthcare to every American, unless we start working on the prevention side, we’re never going to have good health among Americans.” __Garry Lindsay, MPH Director, Business Partnership for Prevention “The health of our workforce is inextricably linked to the productivity of our nation’s workforce, and therefore to the health of our national economy. It’s that central to our nation’s viability. We need to address the health crisis in the country, which will then simultaneously address the cost crisis. What can happen is that we can establish a culture of health in which wellness really becomes just a part of doing every day business for an employer, an entire community, an entire state, an entire nation.” __Ron Loeppke MD, MPH, FACOEM, FACPM Executive VP, Health and Productivity - Alere 1
  • 2. Jesica Lyn Baker, MPH RD 880 W. First Street, #401, Los Angeles, CA 90012 (213) 718-2320 . jesicalbaker@gmail.com Healthcare Consulting Experience Population and Health Risk Management, Wellness Strategies 2005 – Present Subject Matter Expert/Consultant, Jesica L. Baker & Associates  Through specialized knowledge, occupational experience, education and research guides non-subject matter decision makers to address issues and take appropriate action  Proven ability to gain institutional support for health initiatives in corporate settings by transforming concepts into actionable programs Director/Consultant, Health Risk Management Practice (HRM), Lockton Insurance, LLP  Gained confidence of producers and service teams to consult with 45 key clients within 18 month start up period at international employee benefits and property casualty brokerage  Utilized clinical data, survey and assessment tools and knowledge of vendor market to successfully implement and monitor customized population health management strategies for corporations  Designed health risk management programs to produce outcomes including high percentages of engagement, increased productivity, reduced absenteeism and disability, and reduction of overall health risks resulting in an improved corporate health status  Developed statistical data for measurement of VOI and ROI for wellness program dashboard to ensure economic benefits for individuals and corporation  Contributed to the ongoing development and enhancement of the national and regional Health Risk Management practice including compliance with national and state policy and regulations  Interpreted existing and pending health care reform initiatives for clients to maximize current employee health benefits with prevention and wellness incentives Consultant, UCLA Center for East/West Medicine  Educated clinicians regarding opportunities for entry into the corporate marketplace for alternative/complimentary medicine products  Consulted with Center staff on creation of content for a strategic plan in order to obtain senior management approval to develop commercial opportunities Wellness Consultant/Manager- Strategic Regional Accounts, American Specialty Health  Successfully positioned company as a leader in the worksite wellness and disease management program industry with major consulting houses  Gained trust of major houses resulting in invitations to provide proposals to their clients ranging from Fortune 500 companies to Public Sector entities  Enabled company to enter School District market by selling, implementing and managing lifestyle behavior and workplace wellness programs Clinical/Health Education Experience Nutrition Specialist/Health Educator 1975-1980 Nutrition Specialist Liaison to Health Education Department – Loma Linda University Medical Center (LLUMC)  Served as Dietetics Dept. coordinator to identify key information for distribution by Health Education Dept.  Summarized technical and expert information for impactful multimedia presentations for lay audiences to motivate lifestyle behavior change  Executive producer for patient television films demonstrating increased vitality and energy related to healthier nutrition and lifestyle behaviors 2
  • 3. Nutrition Specialist/Health Educator, cont. Nutrition Specialist, Hyperalimentation Team - (LLUMC)  Developed and piloted role for dietitian on multispecialty patient care team using ground breaking technology to treat malnourished critically ill patients.  Appointed as Clinical instructor for physicians and students teaching pioneering life saving nutritional assessment guidelines and food replacement strategies  Authored new section for clinical diet manual distributed to medical centers across the country providing guidelines on nutritional assessment techniques and use of nutritional replacement solutions for critically ill patients who are unable to absorb food Nutrition Specialist Sales Executive, McGaw Laboratories  Trained and developed clinical dietitians in Social hospitals for roles on Hyperalimentation Teams to further increase sales of nutritional solutions products  Consistently exceeded sales goals Healthcare Marketing, Public Relations Experience Public Relations, Marketing, and Media Contact/Spokesperson 1980-1986 LLUMC – Center for Health Promotion - Director of Marketing and Public Relations Loma Linda Community Hospital – Director of Public Relations  As inaugural Director of PR for both entities, crafted media presence and visibility for start-up Center for Health Promotion and for existing Community Hospital  Collaborated on development of corporate identities, logos and collateral materials resulting in successful introduction to local media and ongoing image enhancement  Developed and marketed for-profit and public service programs to targeted markets resulting in enhanced community awareness/utilization and increased revenues  Guided senior management’s response to diffuse politically sensitive issues Loma Linda University Medical Center - Media Spokesperson, LLUMC  Member of media response team for international xenogenic infant heart transplant case Healthcare Executive Management & Strategic Account Experience Strategic Account Management Team Leader, Director and Executive for Behavioral Health Industry 1986-2005 Team Leader, American Psych Management (APM)  Designed and implemented dedicated key client multi-disciplinary, high performance team to retain and expand business from corporate clients including Stanford University Student Health Service, Chevron, Wells Fargo, TRW, McDonnell Douglas, PG&E etc.  Responsible for clinical operations, quality assurance, customer satisfaction, training, personnel and budget Regional Vice-President – Western Region, Value Behavioral Health (VBH)  Guided senior management through adoption of Strategic Account Management methodology as part of corporate merger between APM and VBH  Responsible for 65 regional and national corporate clients with revenues in excess of $50 million  Increased profitability through successful negotiation of contract renewals for key clients 3
  • 4. Strategic Account Management Team Leader, Director and Executive for Behavioral Health Industry, cont. Corporate Assistant Vice-President – Value Options (VO)  Capitalized on opportunities to form and implement strategic business partnerships to enhance retention and sales in newly formed, merged company (VBH and VO)  Developed and implemented standard operations and best practices in all regions Linked Account Management and Quality Management practices company-wide  Improved retention, reporting, bottom line performance creating increased revenue through additional follow-on business with clients Director Strategic Account Management for Start Up dot com – Health Allies  Defined process and built Account Management infrastructure for entrepreneurial health/technology company that was purchased by United HealthCare for use as their Ancillary Benefits platform  Implemented first clients including Pitney Bowes  Developed expertise in Consumer Directed Healthcare and e-health trends Education Loma Linda University, School of Public Health, MPH - Health Education and Public Health Nutrition Loma Linda University, School of Public Health, RD – Dietetic Internship Pacific Union College, B.S. Degree – Major in Foods and Nutrition, Minor in Chemistry Wellness Council of America (WELCOA) Workplace Wellness Certification – in progress Additional Information California Health Insurance License (0D84880) Board Member - Rescue Angels, Animal Rescue Foundation Volunteer - Habitat for Humanity Personal Interests include: Sustainability, Permaculture, Urban Farming, Eco-architecture, Marathons, SCUBA, Volunteering, and formerly Hot Air ballooning (pilot) and Clowning (Giggles the Galactic Clown) 4