IBM Middleware focuses on 5 solution areas (Build Run Manage Optimize Innovate) across 5 infrastructure capabilities (Integration, IT Service Management, Application Platform, Smarter Process, Digital Experience) and 5 client priorities (Open Source Plus approach, Flexible delivery options, Integrated lifecycle approach, Foundation for innovation - Cloud Ready, Premier platform for developers). IBM Middleware delivers market leading capabilities that are open, secure, mobile first and cloud ready across these areas.

1. Middleware Strategic Direction
5 Solution Areas x 5 Infrastructure Capabilities x 5 Client Priorities
5 Solution Areas
Build Run Manage Optimize Innovate
5 Capabilities
Integration
IT Service
Management
Application
Platform
Smarter
Process
Digital
Experience
V14f
5 Client
Priorities
Open
Source Plus
approach
Flexible
delivery
options
Integrated
lifecycle
approach
Foundation
for
innovation -
Cloud
Ready
Premier
platform for
developers

2. IBM Middleware delivers market leading capabilities that are open and secure
by design, mobile first and cloud ready.
Market leadership
Digital
Experience
The leading platform for
delivering engaging,
differentiated,
and personalised digital
experiences – across
multiple channels of
interaction.
Used by 75% of top 200
retail chains.
Gartner MQ leader
12 consecutive
years.
Application
Platform
Accelerates application
delivery by enabling
continuous application
development and
dynamic runtime
environments across a
fluid hybrid cloud
landscape.
Used by 94% of Fortune 500
banks.
#1 Application Platforms
(Gartner).
IT Service
Management
Delivers visibility,
control & automation
across a hybrid
infrastructure to
optimise service velocity
and quality and reduce
or eliminate problems.
#1 in App Performance
Management (IDC).
#1 Operations Consolidation
(EMA).
Integration
World class integration
for the API economy to
integrate and connect
apps, processes and
data quickly, flexibly and
responsively across
hybrid IT.
#1 Enterprise Service Bus &
Connectivity (IDC).
Gartner MQ leader App
Services & Integration.
Smarter
Process
Delivers enhanced
customer centricity
and process innovation
by infusing every
business process and
service with intelligence
and expertise.
#1 BPM & Business Rule
Mgmt. (Gartner).
Leader, BPM and Case
Mgmt. (Forrester).

3. IBM Middleware delivers market leading capabilities that are open and secure
by design, mobile first and cloud ready.
Products include:
Digital
Experience
The leading platform for
delivering engaging,
differentiated,
and personalised digital
experiences – across
multiple channels of
interaction.
• WebSphere Portal Server
• IBM Web Content Manager
• IBM Customer Experience
Suite
• IBM Employee Experience
Suite
• IBM Digital Experience on
Cloud (SaaS)
Application
Platform
Accelerates application
delivery by enabling
continuous application
development and
dynamic runtime
environments across a
fluid hybrid cloud
landscape.
• WebSphere Application
Server
• Rational Development &
Testing suites
IT Service
Management
Delivers visibility,
control & automation
across a hybrid
infrastructure to
optimise service velocity
and quality and reduce
or eliminate problems.
• Netcool Operations Insight
• Business Service Manager
• Network Manager
• OMEGAMON
• Service Management Suite
• Workload Scheduling
Integration
World class integration
for the API economy to
integrate and connect
apps, processes and
data quickly, flexibly and
responsively across
hybrid IT.
Connectivity
• IBM MQ
• IBM Integration Bus (IIB)
Gateway
• DataPower
Cloud Integration Services
• Cast Iron
• API Management
Smarter
Process
Delivers enhanced
customer centricity
and process innovation
by infusing every
business process and
service with intelligence
and expertise.
• Business Process Manager
• Blueworks Live
• Operational Decision
Manager