The document discusses the importance of incorporating video and social media into press releases and college outreach efforts. It emphasizes that video can significantly boost readership and suggests that many tailored solutions are available for unique cases. Additionally, it highlights the need for support from higher-ups and collaboration with knowledgeable third-party providers.

1. P athway to I nternet E xcellence Slideshow by Bob Lowe @ RBLowemedia.net

3. Video adds 20-percent to readership of a press release. If picture worth 1000 words, video is a million. Streaming live video is desired by constituents. Many solutions for each unique case.

4. Everyone needs a social media “discussion.” Power: SM Allows you to be your own media. Your solutions may not require a full time person or staff .

5. Web is the “front porch” for colleges in 2011. Expensive websites not always best solution. Seamless experience for one-time and regular customers

6. Video adds 20-percent to readership of a press release. If picture worth 1000 words, video is a million. Streaming live video is desired by constituents. Many solutions for each unique case.

7. Complacency and the status quo. Money and resources. Manpower and fear of the unknown

8. Seek support from above. How can you not address value-added necessities? Lean on third party providers and others with knowledge.

9. P athway to I nternet E xcellence Enjoy your pieces! Slideshow by Bob Lowe @ RBLowemedia.net