Pay To Skip: As simple, seamless, ubiquitous Internet access expands to include new device categories (aka Internet of Everything - IoE,IoT), the problem of advertisement annoyance / overload / ineffectiveness will reach the tipping point and need to be reengineered to better serve the companies, products and, most of all, the consumers of the 21st century. Product Value Proposition: Control, filter or totally eliminate advertisements from radio, TV and The Internet, across all devices, accounts and locations, via a single fee based product.

1. Pay To Skip advertisements always, anywhere, across all your devices ...
… there’s a Dapp1 for that. 1Blockchain Distributed Application

2. Current Push Advertising Model

3. Future Pull Advertising Model …
Pay To Skip enables Consumer Customized
Consumption of Commercials … Zapp what you don’t
want to see or hear !!

4. We each have categories of interest
that change over time … PayToSkip:
● knows WHAT you want to see and hear
● Dapp uses your taxonomy of “likes” and
“dislikes” to filter out the “noise” of repetitive,
annoying interruptions by:
o blacking out
o muting
o replacement with substitute media
o auto-stitch-together mode (time shifting)

5. A Blockchain based “token” ID
enables PayToSkip Digital Contract ...
● PayToSkip leverages 11 of the 84 proposed Blockchain
uses as identified by Ledra Capital Study.
● #75: Online Identity, #80: GPS Network Identity = WHO and WHERE
● #73: Music/movie/book licenses, #77: Documentary Records (photos, audio, video) = WHAT
● #76: Proof of Authorship, #71: Software Licenses, Producers, Advertisers = TO WHOM
● #35: Contracts, #64: Coupons, #65: Vouchers, #13: MicroFinance, #14: MicroCharity = HOW
● Pay To Skip = WHY

6. Value Proposition: Improve Consumer
experience & Advertizer focus ...
● As simple, seamless, ubiquitous Internet access expands to include new device categories (aka
Internet of Everything - IoE,IoT), the problem of advertisement annoyance / overload /
ineffectiveness will reach the tipping point and need to be reengineered to better serve the
companies, products and, most of all, the consumers of the 21st century.
● Pay To Skip allows the Consumer to control, filter or totally eliminate advertisements from radio,
TV and The Internet, across all devices, accounts and locations, via a single fee based product.

7. Target Audience
● Pay To Skip will be offered to individuals as well as
aggregators
● Advertisers benefit by receiving Consumer preference
metadata

8. Business / Fee Model
● Users on any internet connected device leverage pre-paid digital tokens and digital frame filter
tags, to auto mute, fast forward, buffer or skip unwanted audio/video content by selecting
exclusions from a detailed category taxonomy. e.g. All Commercials, Autos, Insurance, Banks,
Credit Cards, Sports, etc.
● Pay to Skip will charge monthly subscriptions fees an agreed/negotiated fraction of which will be
re-routed to the advertisers along with Users filtering information that can help optimize
advertising expenditures.
● Future plans to implement pay as you go selection via real-time micro-transactions

9. Pay To Skip … A BIG Idea to disrupt & retune the Advertising Industry ...
The Blockchain Innovation Group (BIG), a newly formed software development division of Bob Bonomo, LLC :
● is seeking startup funding as we formalize our team, technology stack and timeline for using Digital Currencies and
Blockchain Technologies to disrupt and retune the Advertising industry, without major financial loss to them, while truly
providing uninterrupted, user controlled access to ALL video, audio, news, sports, internet content etc. - anytime,
anywhere, as you want it.
● A conceptual extension of Pay Per View + Slingbox + Spam Blocker + The Blockchain + IoE
● Solves problem of information overload via buffering and customized advertisement filters.
● Simply, seamlessly and contractually eliminates receipt of unwanted multi-media information.
● INTERESTED ? CONTACT:
● email BB@BlockchainInnovationGroup.com
● phone: 516-361-7098