High Resolution Audio has become a fast rising topic for music download sales. With Neil Young's Pono device and Sony's active support with the new Walkman, professional audio companies can find renewed opportunity to keep the quality of sound high. Visit http://bluecoastmusic.com for more information
2. Welcome
Quiles & Cloud
Maria Quiles and Rory Cloud
Recording Live and Direct to DSD
Visit BlueCoastMusic.com
for information on a free download of this performance
3. Welcome
Cookie Marenco, Blue Coast Music
Footnote: This slide Added for those not able to attend presentation.
Cookie offers brief history of her involvement in music industry.. 30 years commercial recording
studio, awards, entry to audiophile market with Blue Coast Records.
4. What is High Resolution Audio?
Grammy.org, Consumer Electronics Industry,
Digital Entertainment Group
Sony Entertainment, Warner Bros, Universal Music
Agreed on High Resolution Audio Definitions
5. Master Quality Recording Sources
Agreed On as of June 2014
MQ-P From a PCM master source 48 kHz/20 bit or higher
MQ-A From an analog master source
MQ-C From a CD master source (44.1 kHz/16 bit content)
MQ-D From a DSD/DSF master source (typically 2.8 or 5.6 MHz content)
6. At NAMM 2015
We Are Not Here to Discuss Pros and Cons of
PCM vs DSD Recording or Downloads!
Instead we are here to celebrate the advances being made
that answer the question…..
Footnote: This slide Added for those not able to attend presentation.
7. Why High Resolution Audio?
Footnote: Rather than pull from information that cannot be verified, the following slides come from our internal information that
we can verify and show why we believe high resolution audio is a growing market.
8. Blue Coast Music Pageview Growth Chart
Since First DSD Downloads Released in June 2010.
12. 1% Adoption of High Resolution Audio
Represents $150 million
in Annual Music Sales*
and Increased Demand for Products and Services
from Recording to Consumer Delivery
Footnote: This slide Added for those not able to attend presentation.
* Based on approximate worldwide music sales of $15 billion in 2013.
13. Six Stages for Opportunity
HRA Products and Services can be developed for every Stage
Mixing
Format
Mastering
Format
Reseller,
Remastering
and Delivery
Recording
format
Consumer
Home
Storage
Authoring
Conversions
and metadata
Artist and Producer in control
Delivery to
Label
Aggregator Retail Customer
14. I wondered if you could help me with selecting a download format if its not too much of an imposition.
I guess that as the first generation recording, the wav format is arguably most “accurate”. However, I’d usually want to compress
the wav files anyway so I probably wouldn’t go with the wav version unless it was noticeably better than the DSD and/or FLAC
versions.
So my questions are
1. Am I right in assuming the FLAC and DSD versions were created directly from the original wav files?
2. What preferences/suggestions do you have about the merits of the formats in this particular case?
I’m building up quite a decent collection of DSD recordings. Only a few years ago, I wouldn’t have imagined that would be
possible. The work you’ve done in championing the format has been really significant.
Thanks and Happy New Year to you all.
Cheers
Customer service email 1/15/2015 Would you know how to answer?
Footnote: An example of what the audiophile record label needs to know when answering consumer questions. This leads to
information that professional audio engineers need to know, address and provide for successful entry to HRA.
15. Q & A
Cookie Marenco, Blue Coast Music
Matty Karas, Media ReDefined**
A No Nonsense Q&A on High Resolution Audio
(Followed by Audience Questions)
Footnote: This slide Added for those not able to attend presentation.
** At this point in presentation, Cookie introduces Matty who asks her questions that a mainstream
music listener would want to know. Example “do I need to buy a whole new music collection?”. Matty
is the music curator for a widely read and well respected technology magazine called “Media
ReDefined”.
16. Thank you for coming!
Special Thanks to:
Matty Karas
Maria Quiles and Rory Cloud
Sony for providing gear and support
David Schwartz and NAMM for hosting
Visit BlueCoastMusic.com for more information.
17. End of Presentation
Attendees visited the tables outside the room to listen to a playback of
Quiles & Cloud recorded earlier in the presentation.
Playback was on the new Sony Walkman using Sony headphones to monitor.
Great interest in this playback.
Footnote: This slide Added for those not able to attend presentation.
19. What is Provenance?
The history of a recording from multitrack to
home playback disc or download.
We recommend adopting disclosure
when selling downloads
20. Early Adopters vs. Mainstream Consumers
Early Adopters … Have a Need
Pulling the HRA Movement
Willing to pay as much as $60 for a Stereo
Download
Price of less concern than getting more music of
quality
Willing to spend time putting together a listening
system
Demand manufacturers are knowledgeable
Mainstream Consumers … Don’t have a Need
Fear repurchasing their collections
Consumption and Convenience more important
than quality
Require simple operations and no investment of
time
Trust that they are being sold quality without
research
Debate whether there is an audible difference
21. 2014 A Look Back
Neil Young’s Pono Music Raises $12 million
Sony Announces New $1200 Walkman at CES 2015
Tidal HiFi Launches HRA Streaming Services
5 Gig Albums in Demand (double DSD)
