6. Situation – Where are we now?
Objectives – Where do we want to be?
Strategy – How do we get there?
Tactics – How exactly do we get there?
Action – What is our plan?
Control – Did we get there?
25. What is our most desired action?
Sale, lead, download, engagement
And the metrics?
Cost of sale/lead
Pipeline
Level of engagement/brand advocacy/word of
mouth.
Recall/brand awareness
27. People Buy, We do not sell
They want their needs to be fulfilled, not yours!
Server what customer wants.
Customer is the Kings in today's world.
28.
29. BHARGAVI RATHI
Head – Marketing and Communication
go4fresh.in
Email: bhargavirathi@gmail.com
Twitter: @BhargaviRathi
FB: /bhargavi.rathi
Phone: 8419929555