Beyond Marketing Group's Capabilities Deck


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Beyond Marketing Group is an award-winning, full-service, alternative marketing agency.

These are our capabilities.

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Beyond Marketing Group's Capabilities Deck

  1. 1. AGENCY OVERVIEW BEYOND MARKETING GROUP, LLC. is a FULL SERVICE, ALTERNATIVE MARKETING AGENCY focused on CONNECTING BRANDS with CONSUMER AUDIENCE PASSIONS across multiple verticals including MUSIC, ART, AUTOMOTIVE, FILM, SPORTS, TECHNOLOGY, GAMING & LIFESTYLE. Effectively engaging consumers online and off, the agency’s staff of experienced industry insiders identify and appeal to the emotional drivers of client target demographics, specifically concentrating on GEN X and MILLENIAL connections. Since inception in 2003, BEYOND has produced hundreds of unique INTEGRATED MARKETING INITIATIVES for Fortune 500 clients including SCION, LEXUS, TOYOTA, and HARLEY DAVIDSON. BEYOND executives maintain an expert understanding of competitive landscapes, keep in tune with the changing needs of their clients and target markets, and utilize the latest technologies to consistently create new trends and define NEXT GENERATION MARKETING. YOUR TURNKEY SOLUTION FOR CREATIVE AND INTEGRATED BRAND EXPERIENCES.2
  2. 2. INTEGRATED MARKETING CAPABILITIES BRAND STRATEGY Consultation, planning, and message development TALENT SCOUTING AND MANAGEMENT Identifying, booking, and managing talent EVENTS Booking, advertising & marketing, and production of festivals, tours, tradeshows, networking and corporate events on a national scale SOCIAL MEDIA Engagement strategy creation and implementation, ongoing management of official social, microblog and multimedia streaming profiles, asset management, quantitative data analysis, Social CRM database management, best practices and legal consulting, customer service, verbatim tracking, reputation management CREATIVE Print, email, web, interactive and multi-media collateral, logo and brand identity creation, merchandise design and production, branded content creation PUBLIC RELATIONS Media outreach and relations, traditional and social press release creation, press kit and corporate communications development CONTESTS & SWEEPSTAKES Traditional, social media, and user generated content, ideation, marketing and promotions, rules, regulations and official document creation, state and federal regulation compliance, judging, administration, prize fulfillment INFLUENCER MARKETING Identifying endemic thought-leaders, building mutually beneficial, long-term relationships, product and information seeding DISPLAY AND RETAIL Fine-tune proven strengths to meet unique client objectives, needs and budget Point of purchase, point of sale, tradeshow, and retail experiences, online advertising restraints, as well as teach target psycho and demographics integrations MOBILE & LOCATION-BASED Trans-platform branded multimedia and location-based apps, proprietary mobile lead generation and management systems MARKETING/ROI ANALYSIS Social data tracking and analysis, quantitative and qualitative analysis & reporting3
  3. 3. INTEGRATED MARKETING SUPPORT INTEGRATED MARKETING A management concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, social media and direct marketing work together as a unified force, rather than permitting each to work in isolation. Execute for all initiatives • Creative direction and promotional collateral production (i.e. campaign identities, logos, flyer art, video trailers, live video productions, etc.) • Social media content creation • Traditional and social media public relations • Social media marketing and advertising • Influencer outreach, relations, servicing and seeding • Social CRM database management, email marketing and lead generation • Marketing data analysis and reporting • Limited edition project-based merchandise4
  4. 4. HOW WE WORK 0 Internally Produced Albums 24/7 Multi-Channel • Free Recording Time • Sessions • EP’s Steaming Radio • Live Streaming • Festival • Remixes • Online • In Studio Visits Sponsorships • Collabs • Mobile • Tutorials • Pre-existing tours • Label partnerships • Tablet Music Videos • Social Widget Visuals/Lighting Video Segments • Bio’s • Tour Recaps • Genre Retrospectives • In-Studios TARGET DEMOGRAPHIC • Appeal to 16 to 34 year olds in urban and suburban markets5
  5. 5. SCION A/V LABEL + SCION RADIO 17 SCION A/V STRATEGIC OVERVIEW As part of Scion’s overall strategy to appeal to a young, forward-thinking audience, Beyond has launched successful initiatives centered around the brand’s goal of supporting independent artistic expression. Staple ongoing music programs are the SCION AUDIO VISUAL record label and SCION RADIO 17- a multi- genre online and mobile radio station. SCION AV DELIVERABLES • Produce branded albums, music videos, and video interviews with independent artists, record labels, and directors • Over 30 compilations + 50 music videos to date • 1,000+ branded online video content pieces6
  6. 6. SCION A/V LABEL QUALITATIVE + QUANTITATIVE RESULTS • Facilitate partnerships with broadcast channels and music services including Adult Swim, MTV, Current TV, Fuse, Music Choice & more • Generate press coverage in targeted niche art, music, lifestyle and business trade publications and websites • Billboard, Rolling Stone, New York Times, Ad Age + more • Garner airplay and marketing support by servicing records to radio & tastemaker DJs worldwide • BBC Radio, Sirius XM, and more • Secure music reviews in leading industry publications • Pitchfork, StereoGum, Brooklyn Vegan, DJ Mag etc. • Secure profile “features” to generate streams on social media, music & video streaming sites • 5 MM+ combined streams to date • 1 billion+ brand impressions since launch in 2006 • Generate and distribute revenue from releases directly to independent musicians and record label partners • $200,000+ royalties to date7
  7. 7. SCION RADIO 17 SCION RADIO 17 STRATEGIC OVERVIEW Create and manage first ever corporate-produced online radio station featuring 17 channels of streaming radio hosted by top DJs, indie label owners, and music industry personalities. Genres include: • Alternative Country & Rockabilly • Reggae • Heavy Metal • Dubstep • Garage Rock • House • Hip Hop Hosts include: • Vice Records, Roy Davis Jr., 45 King, The Rub, Scott Kelly (Neurosis), Smog Records, Skeet Skeet, Trouble and Bass, and more8
  8. 8. SCION RADIO 17 SCION RADIO 17 DELIVERABLES • Contract service provider • Obtain performance rights & SoundXchange licenses • Manage design, development, distribution and marketing of first of its kind Scion A/V Radio App for iOS system • Procure, record and manage delivery of audio sets and exclusive interviews • Track songs played, report and pay out necessary royalties • Integrated marketing, advertising, promotions including curated Scion Radio 17 host EP’s • A & R and Programming direction • Station performance tracking • Nationwide, monthly events event series supporting the program Negotiate inclusion of channels in the iTunes radio directory • PR (traditional and social media) • Client reporting9
  9. 9. SCION RADIO 17QUALITATIVE + QUANTITATIVE RESULTS • 500,000+ total listening hours • Average of 200,000+ unique listeners per month (an average of over 6,000 unique listeners per day) • Reached #22 on iTunes store “Top Free Music Apps” • Over 300 video interview segments Scion A/V Radio Player App featured in iTunes Store “What’s Hot” Section10
  10. 10. SCION MUSIC(LESS) MUSIC CONFERENCE “I liked identifying what everyone is talking about and noticing the recurring themes that came up throughout all panels. It helps to identify whats wrong and to come up with ways to fix it, at least inside of our thing. Also, the panels were really relevant in general. Beyond did a great job with this.” Luke Muldernik Dim Mak Records11
  11. 11. SCION MUSIC(LESS) MUSIC CONFERENCE STRATEGIC OVERVIEW Beyond produces the annual SCION MUSIC(LESS) MUSIC CONFERENCE, a unique gathering of bright minds from the music, media and journalism industries. The conference agenda includes: • Panel discussions • One-on-one presentations and interviews • Trade-centric “Business Pitches” by industry innovators Attendees: • Marketers • Writers • Artist managers • Musicians • Promoters • Journalists • Agents • Label owners DELIVERABLES • Source and contract venue “… [I got] many new • Book participants contacts and the feeling that • Manage invitation outreach and Scion is really behind this attendee list "lifestyle branding" • Manage creative direction including program identity in a good way.” and collateral • Coordinate/book all travel Ko Melina • Video production, editing, and distribution The Dirtbombs • Marketing + public relations efforts • Resonance and online buzz metrics tracking • Participant survey collection and consulting • Client reporting12
  12. 12. SCION MUSIC(LESS) MUSIC CONFERENCE QUALITATIVE & QUANTITATVIE RESULTS • Firsthand advice from top professionals regarding a number of issues • Advantages and pitfalls of the music, media and journalism industries • Strategies for navigating artistic promotion using evolving technologies • Entertainment business management • Accounting • Touring • Legal aspects of the entertainment business • 100,000+ video views online and via third-party broadcast license deals • Press coverage and reposting of conference videos on key technology, music, business, marketing, and advertising trade publications and websites • Significant viral resonance via featured participants’ and industry figure social media reposts13
  13. 13. SCION SOCIAL MEDIA STRATEGIC OVERVIEW Create and maintain an expansive evolving social media platform covering the numerous facets of the Scion brand with the goal of: • Continually engaging with fans and fueling intelligent conversation • Building relationships with industry thought leaders • Providing fans and influencers a steady stream of content and relevant information DELIVERABLES • Create profiles, upload content, and create • Customer service - Respond to fan inquires in overall brand overall social media strategy timely and appropriate manner • Develop and implement brand-approved • Reputation management - Monitor pages and audience building strategy address comments as necessary • Advise on and adhere to industry and brand • Social media sweepstakes - Administer multiple best practices and legal aspects of social simultaneous campaigns media marketing • Create social media press releases and execute full-scale social media public relations campaign • Maintain ongoing content schedule and • Scout industry thought-leaders/influencers and continually engage audience seed info, products, etc. on ongoing basis • Inform audiences about events, releases, • Qualitative and quantitative data analysis and product launches, etc. reporting14
  14. 14. SCION SOCIAL MEDIA Scion Facebook Page Growth Since Creation - Lifestyle QUALITATIVE & QUANTITATIVE RESULTS 7000 6500 6000 Scion Art 5500 Scion Garage • Built organic following via influencer outreach and 5000 Scion A/V Scion Metal strategic marketing partnerships as opposed to hefty 4500 4000 media buys 3500 3000 2500 2000 • 150,000+ connections, fans, followers and subscribers 1500 1000 in approximately 1 year 500 0 • 100,000+ comments and interactions generated Scion Facebook Page Growth Since Creation - Product • 4 million+ total combined audio and video streams 30000 27500 25000 Scio • Over 80% of audience are16 to 30 year-old males from 22500 Scio the United States, the brand’s target demographic 20000 Scio Offi 17500 15000 • Created Scion Influencer Network of 500+ 12500 influencers/thought leaders in music, automotive, art 10000 7500 and lifestyle verticals 5000 2500 0 • 30,000+ total social media sweepstakes entries to date15
  15. 15. SCION SOCIAL MEDIA AUTOMOTIVE: Official Scion and Scion Racing Facebook & Twitter profiles MUSIC: Scion Audio Visual • Genre-specific Scion Music Facebook & Twitter profiles • Label profiles on multiple music & video streaming sites • YouTube, Vimeo, & more ART: Scion Art • Facebook, Twitter16
  16. 16. SCION RACING17
  17. 17. SCION RACING Beyond currently manages 8 racing teams for the Scion brand, running in several premier North American race series Race genres include Time Attack, Drift, Drag, and Rally. Team Car Driver Series RS*R 2010 tC Ken Gushi Formula Drift Need For Speed 2011 tC Fredric Aasbo Formula Drift Michele Abbate, Ariel Crawford Racing 2011 tC (2) NASA Time Attack Crawford GReddy Racing 2011 tC Takashi Aizawa Redline Time Attack DG-Spec 2010 tC Dan Gardner NASA WERC Sparco Rally xD 2010 xD Andrew Comrie-Picard Rally America Kelley Racing 2010 xB Scott Kelley NHRA, IDRC WORLD Racing 2011 tC, 2010 tC Christian Rado NASA, GTA, NHRA18
  18. 18. SCION RACING 2011 RACE HIGHLIGHTS • 3rd Place – Formula Drift Round 5 – Seattle, WA – Team Need For Speed, Fredric Aasbo • Track Record (FWD Unlimited Class) – Buttonwillow Raceway – WORLD Racing, Chris Rado • 1st Place – NASA Time Trials – Buttonwillow Raceway – Crawford Performance, Michele Abbate • 1st Place (All Motor Class) – IDRC Finals – Fontana, CA – Kelley Racing, Scott Kelley • Track Record (FWD) – New Jersey Motorsports Park – WORLD Racing, Chris Rado • 1st Place (E1 Class) – Western Endurance Racing Championship – Buttonwillow Raceway – DG-Spec, Dan Gardner • 1st Place – Redline Time Attack (FWD Street Class) – Auto Club Speedway – GReddy Racing, Takeshi Aizawa • 1st Place (2WD Class) – Rally America, Oregon Trail Rally – Sparco Rally xD, Andrew Comrie-Picard • 1st Place (All Motor Class) – IDRC Nationals, Auto Club Speedway – Kelley Racing, Scott Kelley • 1st Place (E1 Class) – Western Endurance Racing Championship – Buttonwillow Raceway – DG-Spec, Dan Gardner • 1st Place – Formula Drift, Qatar Global Challenge – Papadakis Racing, Tanner Foust19
  19. 19. SCION RACING QUANTITATIVE RESULTS Onsite Event Leads • 13,500 event leads (name, email, dealer contacts, etc.) - 2011 Impressions • – 1.8 million unique visitors • Facebook – 40,000 fans; 250,000 avg. impressions/month • Twitter – 1,300 followers • YouTube – 365,000 views; 1,160 Subscribers • Streetfire – 702,500 views • Vimeo – 3,337 plays; 15,000 loads • Tumblr – 102 followers20
  20. 20. SCION ART INSTALLATION L.A. STRATEGIC OVERVIEW Since 2005, Beyond has operated Scion Installation LA as a full-time, not-for-profit gallery and installation space, showcasing established and emerging contemporary artists in Los Angeles’s thriving art scene. Located in Culver City, Installation LA was on of the first permanent galleries in a community that has since become one of THE global contemporary art destinations, a burgeoning scene with some 40+ galleries operating. INSTALATION ART TOUR STRATEGIC OVERVIEW The Scion Installation Art Tour Series is a revolutionary nationwide art tour affirming Scion’s ongoing commitment To support independent artistic expression. The tour, now in its 7th year, features a diverse array of artists from around the world in a variety of media, including painting, photography, collage, sculpture and video art. By opening each tour stop with a media event for local art aficionados, lifestyle press, and other urban tastemakers, Beyond has been able to secure a variety of press coverage and social media buzz to extend the reach of each year’s tour campaign.21
  21. 21. SCION ART DELIVERABLES• Strategy and Concept• Scout and Contract Venue• Curation & Artist Relationship Management: Contract artists/collectives to show monthly, maintain artist relationships to ensure authentic connection• Gallery Staffing• Business Management: Obtain business license, retail and city permits, pay city taxes, etc.• Design: All collateral - flyers/evites, catalogs, posters, postcard packs, title wall, banner ads, print ads, etc.• Event Production: Manage all aspects of monthly gallery “Opening” events• Integrated Gallery Marketing and Public Relations• Content Creation & Distribution: Professionally shoot artwork and interviews with artists, distribute all content via social media, broadcast, editorial features, etc.22
  22. 22. SCION ART DELIVERABLES (continued…) • Artwork Licensing • Art Buyer Relationship Management • Maintain Influencer Relationships • Guest List/CRM Management • Gift-bag fulfillment • Sweepstakes initiatives • Artist Travel/Logistics • Show Installation & De-Installation23
  23. 23. SCION ART QUANTITATIVE AND QUALITATIVE RESULTS • 10MM + online impressions per • 10K+ opt in mailing list from the tour show stops • 100+ worldwide artist participants • Significant following built in second • Continued press coverage – local, and third-tier markets nation-wide national, online, broadcast television (Wichita, Minneapolis, Austin, and • 50K+ online views on artist interviews more) conducted at the gallery • 600 to 1K avg. attendees for opening ( night events ( x 49 opening nights) • Over $220,000 has been raised from • Growing list of collectors and buyers art sales for art related non-profits / for art charities • 8K+ opt in mailing list • Brand association with a successful • 6K+ fans on Scion Art Facebook and authentic long-running initiative that supports artists and their work24
  25. 25. HARLEY-DAVIDSON EVENTS GOLDEN HORSE SALOON STRATEGIC OVERVIEW Showcase the brand’s relevance to a younger, skeptical and rebellious psychographic in order to integrate H-D into their lifestyles by contributing in a credible manner. • Create “mobile dive bar” as a sanctuary for the festival-goers at HD-sponsored events DELIVERABLES SALOON STOPS • Strategy & concept • SXSW • Design & construction • Rock On The Range • Logistics/Routing • Out Door MX • Talent & staffing • Ink & Iron • Maintenance & storage • Detour • Promoter negotiations • Mayhem Tour • Event permits • Sponsorship acquisition • Visuals - signage & video • Influencer test rides (bands, artists, bloggers, general public) • Social media content production and marketing • Sweepstakes execution • VIP after party hosting26
  26. 26. HARLEY-DAVIDSON SALOON QUALITATIVE & QUANTITATVIE RESULTS • 30,000+ dealer leads in one year • 50,000,000+ media impressions • Key relationships built with hard-to-reach, vocal influencers • Widespread brand acceptance with attendees and peers27
  27. 27. HARLEY-DAVIDSON “ART OF REBELLION” STRATEGIC OVERVIEW Credibly reach an audience of young artists by establishing the Iron 883 bike as a blank canvas for world-renowned artists. • “Art of Rebellion” Gallery Showing in Los Angeles, CA DELIVERABLES • Development of concept and • Artist relations strategy • Art buyer/collector outreach • Curation of included artists and • Database/customer relationship pieces management (CRM) • Creative Direction - Program • Licensing procurement for included art identity, collateral works • Event Production – All aspects • Management of travel & logistics including venue contracting, installation and de-installation, • Hiring and management of gallery staff vendor contracting & payment, etc. • Facilitation of artwork purchases • Management of pre and post-event • Management of gallery business affairs marketing and public relations including, business license, permits, city efforts taxes, etc. • Production and distribution of tour- based social media content28
  28. 28. HARLEY-DAVIDSON “ART OF REBELLION” QUALITATIVE + QUANTITATIVE RESULTS • 10MM+ online and print impressions per show • 250 VIPs per show: press, art and endemic motorcycle industry influencers • 1,500 avg. public opening attendees29
  29. 29. LEAD GENERATION MANAGEMENT PROPRIETARY ON-SITE LEAD GENERATION MANAGEMENT As part of our continued effort to link event attendees to online brand offerings marketing, Beyond has introduced a proprietary mobile lead generation system for the iPad, enabling clients to: • Collect leads on-site at events via iPad • Gain “opt-in” access to consumers • Sign up for Sweepstakes • Facebook Likes + Twitter Followers • Crowd-sourcing + Consumer interest polling • Digital Will Call (browser-based real-time lead review) • Integrate with Mail Chimp for endless auto- responder and list management features30
  31. 31. BEYOND MARKETING GROUP, LLC. 17461 Derian Ave Suite #106 Irvine, CA 92614 P. 949-660-7972 www.beyondmg.com32