2. TARGET AUDIENCE RESEARCH
• We conducted a survey all about cereal to gather information on who to target our product to,
and what these people value. Here are some key results we got:
3.
4.
5.
6. RADIO ADVERT
• Given this information, we decided to advertise our cereal in two different ways. One of
which being a radio advert.
• Why did we decide on a radio advert?
• A radio advert will likely reach this group during these times on a Saturday, and will give
them the idea to buy the cereal.
• Within this advert we will have the voice of our mascot selling the idea of the cereal, along
with a catchy jingle that will stick in the listeners head
7. INTERNET ADVERTISING/VIRAL CAMPAIGN
• The second method of advertising: An viral internet campaign video.
• We decided on this form of advertising, as the majority of responses we
got on our survey were within the age range of 16-18
• This will be a short animated advertisement video
• This advert will be shared and promoted online on various social media
platforms to reach as large an audience as possible
8. EXAMPLE VIDEO
• Here is an example of the technology and style that we will be using for the viral internet
campaign:
https://youtu.be/cax7KgeQCsI
9. CONCLUSION
• Overall our cereal and advertising are simple and easy,
but will definitely be incredibly successful due to great
market research, a good understanding of the needs of
our target demographic, and the most delicious cereal
going.
• You’d be making a big mistake not investing in the
leopard!
