Designing your website is like laying the foundation for your house. Failure to plan your foundation properly could put your building at risk of debacle, regardless of how nice it looks. Good navigation is a website's “table of content” and keeping it simple and obvious will retain your visitors happy and coming back for more.

2. Points To Include In
Your First SEO Audit
Search engine optimization or SEO, has existed since a long time,
however, a lot has been changed in this field. Nowadays, keywords
are used more sensibly than they were used previously. Social link
building has improved a lot and quality content is being used to
attract the audience. Before we move on to explain all the important
points that must be included in your first SEO audit, let’s first explain
the actual meaning of SEO audit.

4. What is SEO Audit?
SEO audit is a process used to evaluate the health of a website
depending on different areas. As an auditor, you will check the
website against a given checklist and make the required changes to
improve the website’s search engine ranking.
You can hire an SEO auditor to do the job for you or you can even do
the audit of the website yourself. Here are the most important steps
that must be kept in mind while doing your first SEO audit. Also,
make sure that you prepare, organize, and analyze the website while
sticking to the basics.

5. Define The Goals
● The most important step while planning an SEO
audit for the website is to have a well-defined
goal. Without a preset goal, how will you
determine whether your website is search
engine friendly or not? So make sure that you
plan the SEO audit strategically and remember
to have a deadline to complete the project on
time.

6. Citation Audit
After you have defined your goals, the real work starts. The first step will
be to make sure that the citations present on the web about your
company are correct. Citation means online references to your business
which makes it easy for your visitors to find your services. Check
whether your business name, address and phone number are correct or
not. You can do this by simply searching the Google for:
● Variations of business name
● Variations of phone number
● Directory names

7. Meta Tags
Have you used the page specific Meta Tags? Meta Tags are visible on the Search
Engine Page Results and thus they must be optimized to mark a good first
impression on the visitor. Use the main keywords on Meta Tags along with an
identifier, so that your business becomes easily searchable on the SERPs. However,
while writing the Meta Tags, make sure it is not just stuffed with keywords, rather
choose to write an impressive Meta Tags that will make the visitors click on it.
● You can further describe your business in a precise but attractive manner in the
Meta Description. Description are used to help people find what they are looking for,
therefore, make it self-contained. You can further use the Google Webmaster Tools
to check for any copied content in your Meta Tag.

8. Website Content
Now that you know how to use the keywords, include them on
your website content. In SEO, content is the king, thus make
sure your website does not have duplicate content as it can
decrease your website’s ranking. Use unique and appealing
content on your website without stuffing the keywords. You can
also have a blog section on your website to attract potential
customers. A well-placed call to action can direct the visitors to
take an action that you want them to take. So make sure that
your website has organized content and call to action to convert
the online users into potential leads.

9. URL Audit
While auditing the website, ensure that your website
seo_auditURL’s are readable to the users. You can increase the
URL readability by separating the words with a hyphen (-).
However, do not use an underscore (_) to separate the words as
according to Google underscore is not a word separator. The
next thing that you must check is the architecture of the
website. A website having a flat architecture means that a web
page is not nestled into different categories.This makes it easier
for the users to navigate through the site.

10. So you believe that images on your website are not responsible for the ranking? If so, you are
probably wrong. Heavy images can increase the website’s loading time, thus having an effect on
the overall performance of the site. Make sure that images of the right size are present on your
website and for the same, you can use different plugins to compress the images without affecting
their quality.
Links
An important part of the ranking algorithm, backlinks help your website to increase its rank on the
search engine. While link building is an essential process, you should never compromise on the
quality of the backlinks. You can audit the quality of backlinks with the help of Google Webmaster
Tools. Check for the spamming sites and remove the links that can harm your website.
Different tools that will provide you with good data about the quality of the backlinks
include:
Majestic.com
moz.com
Ahref.com
Images

11. How to Perform Your
First #SEO Audit
Google+ Page Audit
While auditing your Google business Page, the first thing that is required to be checked
is the dashboard. Make sure that your Google+ page is 100% complete and verified. Fill
in any missing information and connect the Google+ page to your website. Do not stuff
keywords in your business description and make the +1 button visible on the site. By
making some simple changes, you can increase your website’s search rank.

12. Online Reputation

13. Online Reputation
Last but not the least, while doing the SEO audit for the first
time, make sure that you do not forget to check the online
reputation of your business. Keep a track of the reviews that
people have left about your company on different review
websites. Take out time to respond to the reviews and list to
what your loyal customers or online visitors have to say.
Armed with the above information, you can easily find out the
reason behind the low ranking of your website. Well, this is not
a complete checklist, but it should give you a fair idea on how to
increase your visitors, convert users into leads and rank your
website higher. You can regularly perform SEO audits to save
yourself from the trouble of indulging in different SEO practices
that have no effect on your site.

14. Thank you!!!
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